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@alibaba-inc.com
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April S. Wang is listed as Head of Marketing @kwai | Ex - Alibaba, Tik Tok, Amazon | Career Coach at 快手, based in New York, United States. AeroLeads shows a work email signal at alibaba-inc.com and a matched LinkedIn profile for April S. Wang.
April S. Wang previously worked as Head of Marketing | Global Commercialization at 快手 and Head of Social Media & Content Marketing at Alibaba Group. April S. Wang holds Master’S Degree, Mass Communication & Education from Columbia University.
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✔️10 years global experiences in marketing, strategic operation and user growth, leading different products from phase 0 to 1, and from 1 to 100. ✔️Highly self-motivated, data-driven and solution oriented with serial startup experiences. Multi-national and multi- cultural team management experiences with footprints in 30+ countries.
Listed skills include Social Media, Public Relations, Editing, Social Media Marketing, and 16 others.
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Beijing, Cn
Lead and coordinate global MKT team, including daily management of over a dozen team members based in Great China, SEA, MENAT, and LATAM, manage budget for planning and strategizing global and local market MKT plans to drive business growth.
Hangzhou, Cn
►Create annual/ quarterly/ monthly marketing business plan upon overall budget, lead and manage a team to execute and monitor the results. Re-define and develop digital marketing strategies, covering all digital platforms including social channels (FB, INS, YT, TW, TT), website, digital media, influencer/KOL management, live-streaming, SEO/SEM.►Lead and monitor online spike campaigns during Covid-19 period to catch the turning point moment for online e-commerce and accelerate the business growth through creative communication activities, TikTok TakeOver Campaign (2 billion reach), Tokyo2020 Olympic Campaign, etc►Lead the management of own social media matrix (10M fans community) including Facebook, instagram, Youtube, Twitter, Tik Tok. Oversee digital strategies and execution, optimize the digital media mix and materials to achieve the best RIO ever►Lead influencers creative campaign, collaborate with 500+ European influencers, from micro to mega, develop content and media buy strategy to generate high quality content, increase brand trust and drive sales
China, China, Cn
►Spearheaded the launch of Tik Tok in South East Asia and South America, grew the product from 0 to 32.5 million DAU (by Feb 2018) with it ranked Top No.1 on both App Store and Google Play for multiple times over half a year.►Build up global marketing and operation team, from 0 to 30+ people; Conducted user operation and content operation team.► Led the creation of Tik Tok's content ecosystem and creator community. Accumulated over 200 KOLs to create early community and provide PUGC contents in 3 months►Overall planned all stages of refined operations; Output related product strategies, including push strategies, recommendation system strategies, etc.
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April S. Wang works for 快手.
April S. Wang is listed as Head of Marketing @kwai | Ex - Alibaba, Tik Tok, Amazon | Career Coach at 快手.
AeroLeads has found 1 work email signal at @alibaba-inc.com for April S. Wang at 快手.
April S. Wang is based in New York, United States while working with 快手.
April S. Wang has worked for 快手, Alibaba Group, Bytedance, Amazon, and Ox3 Tv Production.
You can use AeroLeads to view verified contact signals for April S. Wang at 快手, including work email, phone, and LinkedIn data when available.
April S. Wang holds Master’S Degree, Mass Communication & Education from Columbia University.
April S. Wang is listed with skills including Social Media, Public Relations, Editing, Social Media Marketing, Social Networking, Video Production, Final Cut Pro, and Facebook.
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