April Whitney Email & Phone Number

Vallejo, Ca, Us

San Francisco Bay Area

Strategize successful hybrid promotion campaigns combining publicity, social media, events and influencer marketing to produce best sellers and establish Chronicle as a leading entertainment, independent book and gift publisher with direct responsibility for approximately 20% of entire publishing.• Increase sales and company visibility by designing and implementing tailored, comprehensive publicity campaigns resulting in 12 New York Times Best Sellers including three titles each grossing $1M+ in revenues.• Exceed financial goals by developing complex domestic publicity campaigns from planning to final reporting for 40-50 products annually.• Secure print and online coverage in media outlets with combined circulation and unique visitors of 800M+ annually.• Cultivate relationships and form unpaid partnerships with influencers and complementary organizations that amplify attention for products and authors.• Create seasonal pitches boosting sales past initial period and garnered 55 gift guides placements in print and online media outlets reaching 105M views in combined circulation and visitors in two-month period.

San Francisco Bay Area

Managed all editorial facets of Scoot! Magazine, a 32,000 circulation print/online motor scooter enthusiast’s publication; increased circulation and issue frequency from quarterly to bi-monthly issues per year by achieving 20% increase in paid advertising pages and unique membership business model.• Grew subscription base 50% over 5 years, supporting increase of color pages from 40% to 100%.• Assigned and wrote editorial features including product reviews, road tests, travel pieces, interviews, DIY instructional videos, corporate website copy, media kit and managed social media presence.• Hired and managed freelance writers, photographers and designers.• Repositioned from enthusiast publication to an industry leading resource by re-design, including readership survey, social media presence and editorial scope expansion.

Campbell, California

Implemented national and regional marketing plans including customized outreach programs, internal events and advertising to build customer loyalty and increase sales.

Redwood City

Marketing and publicity manager for a non-profit providing low-income and affordable housing gaining positive Board of Directors feedback, improved employee satisfaction and increased competitive capability in project bids.• Authored, designed and produced corporate collateral including property rental brochures, resident surveys, monthly employee newsletter and corporate annual report.• Publicized new property openings and general corporate news and developments.

Bachelor Of Arts (B.A.), Humanities/Humanistic Studies

Digital Marketing Nanodegree