April W.

April W. Email and Phone Number

Senior Manager of Product Marketing at Bentley Systems @ Bentley Systems
April W.'s Location
Huntsville, Alabama, United States, United States
April W.'s Contact Details

April W. work email

April W. personal email

n/a
About April W.

Experienced Product Marketer with particular interests in software and technology. I’m passionate about connecting the right content to the right audience for every stage of the buyer and adoption journey. Partnering with product teams, user experience, technical development, and sales, I strive to deliver compelling messaging and content that resonates with buyers and users. I excel in fast-paced environments working on a variety of projects, including: developing go-to-market and product launch marketing strategies, creating compelling messaging and content, enabling sales through content and collateral, improving lead generation quality and outbound activities, increasing brand awareness and visibility, all leading to a track record of increased revenue, more qualified leads, and increased NBG.I am passionate about helping other product marketers grow in their careers and building strong teams that strive for success.

April W.'s Current Company Details
Bentley Systems

Bentley Systems

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Senior Manager of Product Marketing at Bentley Systems
April W. Work Experience Details
  • Bentley Systems
    Senior Manager, Product Marketing - Engineering Applications
    Bentley Systems May 2024 - Present
    Exton, Pa, Us
    Oversee product marketing for three of Bentley's largest portfolios: Modeling & Visualization, Facilities & Plant, and Structural Analysis, managing an international team of five. Manage cross-functional alignment with product management, sales, user success, and application engineering to drive new business and product adoption; measure and analyze performance, track OKRs, deliver quarterly business reviews to leadership, and support aggressive revenue goals. Lead team on developing go-to-market strategies; personas; positioning and messaging; sales enablement; content and collateral creation, campaign development, and execution; and manage product launches and activities to take products to market.
    View
  • Bentley Systems
    Manager, Product Marketing - Modeling & Facilities
    Bentley Systems Jan 2022 - May 2024
    Exton, Pa, Us
    Lead product marketing for Bentley’s flagship infrastructure design portfolio, managing a global team of two; increasing new business growth. Develop go-to-market strategies; create buyer personas; write clear, compelling positioning and messaging that resonates with buyers; create sales enablement materials; support content and collateral creation, campaign development, and execution; and manage product launches and support activities to take products to market.
    View
  • Dynetics, Inc.
    Marketing Manager For Observation Without Limits, A Dynetics Company
    Dynetics, Inc. Mar 2019 - Dec 2021
    Huntsville, Al, Us
    At OWL, working with the product, sales, and customer success, I managed all marketing-related activities including, but not limited to, strategy and planning; branding; content and messaging; product marketing; digital marketing; marketing collateral; website content and design; event marketing and management; re-seller and partner marketing support; publication and advertising management; and over-seeing the creation and execution of all marketing activities and the marketing department.
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  • Bluecats
    Marketing Manager
    Bluecats Sep 2016 - Mar 2019
    Milsons Point , Nsw, Au
    At BlueCats, I managed all aspects of BlueCats marketing related to strategy and planning; branding; content and messaging; product marketing; digital marketing; marketing collateral; website content and design; event marketing and management; re-seller and partner marketing support; publication and advertising management; and over-seeing the creation and execution of all marketing activities and the marketing department.
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  • Red Sage Communications, Inc.
    Marketing Coordinator
    Red Sage Communications, Inc. Aug 2015 - Sep 2016
    Huntsville, Alabama, Us
    At Red Sage, I developed comprehensive marketing campaigns & strategic plans, served as a project coordinator, created detailed strategic marketing plans, and provided copywriting and content development services to Red Sage and a variety of its customers.
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  • Huntsville Hospital Foundation
    Director Of Marketing
    Huntsville Hospital Foundation Sep 2014 - Aug 2015
    Huntsville, Alabama, Us
    At Huntsville Hospital Foundation, I managed everything from social media to event marketing. I created email marketing campaigns, designed graphics and event materials, contributed to internal and external publications, managed the Foundation website, developed social media strategies and managed all media activity. As Director of Marketing, I developed and implemented the Foundation's marketing strategies for all programs and events.
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  • Intergraph
    Public Relations & Social Media Specialist
    Intergraph Oct 2011 - Sep 2014
    Madison, Al, Us
    At Intergraph SG&I, I developed, managed and significantly grew interaction of Intergraph Corporation (SG&I)’s social media outlets including Facebook, Twitter, LinkedIn, Flickr, Google+, YouTube, and external blog; developed a content marketing strategy and calendar for all social media and blog activity; created graphics for all social media channels; wrote press releases, web content and articles for both internal and external publications; designed newsletters, case studies and other collateral; tracked online marketing efforts using Google Analytics, FeedBurner, Wordpress, and Hootsuite.
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  • The Reflector
    Editor In Chief
    The Reflector Apr 2010 - Apr 2011
    Mississippi State, Ms, Us
    View

April W. Skills

Writing Social Media Online Marketing Press Releases Photoshop Event Planning Blogging Photography Digital Marketing Editorial Html Microsoft Office Marketing Editing Wordpress Google Analytics Journalism Social Media Marketing Email Marketing News Writing Public Relations Marketing Communications Marketing Strategy Adobe Creative Suite Copywriting Indesign

April W. Education Details

  • Mississippi State University
    Mississippi State University
    Communication (Public Relations And Journalism)
  • World Journalism Institute
    World Journalism Institute
    Journalism
  • Management Seminar For College News Editors
    Management Seminar For College News Editors
    Journalism

Frequently Asked Questions about April W.

What company does April W. work for?

April W. works for Bentley Systems

What is April W.'s role at the current company?

April W.'s current role is Senior Manager of Product Marketing at Bentley Systems.

What is April W.'s email address?

April W.'s email address is ap****@****ley.com

What schools did April W. attend?

April W. attended Mississippi State University, World Journalism Institute, Management Seminar For College News Editors.

What skills is April W. known for?

April W. has skills like Writing, Social Media, Online Marketing, Press Releases, Photoshop, Event Planning, Blogging, Photography, Digital Marketing, Editorial, Html, Microsoft Office.

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