April Wang Email & Phone Number

Guangzhou, Guangdong Province, Cn

中国 广东省 深圳

Responsibility：Be in charge of Heytea CPG business E2E digitization product design and implementation. ●Product operation: Released 3 product iterations of DMS and TPM which improved order management and channel marketing management process, reducing 20% system issues; Established demand management and system operation mechanism.●Product planning: Completed SFA business requirement research and phase 1 function planning; Led IT vendor selection biding, completed 2 cities pilot test, and wrote the pilot report.

中国 广东 广州

Responsibility: Delivered innovation initiatives of Traditional channel digital transformation ; Conducted product design, product launch and continuously improvement.

中国 广州

As an AI Chatbot Product Owner, be responsible for a sales intelligence assistant and a customer service Chatbotin product design and operation.- Build two AI Chatbots from 0 to 1 by agile approach.- Design and build operation model for Chatbot with business team.- Use Python to analyze users'conversations and build Product Operation Dashboard to monitor performance and optimizethe Chatbot knowledge base.As a Scrum master, lead a Global Shared Services Chatbot platform enhancement project which decreased 50% incidents per month.

中国 广州

As a project manager, participated in 3 Mars Wrigley China IT projects.-Led DMS(Distributor management system) Phase 2 ETL Rollout project, optimized rollout SOP and documents to install 150+ distributors in 3 months.- Participated in Route To Market Transformation project: As a project manager, led the integration of B2B e-commerce mini program, SFA and DMS system in 2 months to ensure project rollout; As a Testing lead, designed testing SOP and lead 100+ product backlogs testing by using agile and DevOps framework.

中国 深圳

- 在腾讯视频VIP会员中心，参与TV客户端3.0改版和会员付费体验优化，撰写产品需求文档10篇，完善VIP个人中心、会员状态信息展示等功能，协调开发、设计和测试推进需求按时上线；- 完成TV客户端竞品分析1篇，侧重会员体系、支付路径和跨屏策略以及每周输出竞品动态更新。- 产品规划：推动个人中心样式、模块改版，协调设计、开发和测试推动需求按时上线; 统一各展示入口用户状态（共12种）提示逻辑和文案，针对不同状态进行开通引导；推动会员开通新增QQ钱包、话费支付渠道需求上线，提高支付能力。

中国 深圳

－ 每周收集万科内部创新项目——沃土计划四大项目群的宣传需求，与宣传负责人及广告公司沟通对接，推进宣传方案执行，包括宣导PPT、海报和视频；－ 完成各项目组的内宣新闻稿共3篇，协助沃土2017品牌运营策划的撰写；－ 协助沃土计划2017目标与行动大会宣传物料与舞台流程的设计，包括大会主题视觉、沃土文化展板、回顾视频和邀请函等，与会人数250人以上。

中国 广州

－运营生活方式微信公众号：cityzine，期间公众号粉丝从34w增长到36w；－商业项目“午休狂拍”的商家洽谈与撰写产品文案共10篇，最高阅读量1.2w＋；－参与每周选题会，建立个人素材库，发布原创推送20篇，最高阅读量4w＋；－每周发起一次粉丝互动，平均互动达500次以上，例如有赞“电影猜猜看”；－策划并制作专题，例如小开眼界专题。

中国 广东 广州

－撰写并发表文化活动（展览、戏剧、音乐会）报道约30篇，包括个人访谈、人物特稿和消息稿；－约访知名艺术家与作家，例如张大力、沈苇；－与公关对接、参与媒体发布会，例如2015中法文化之春艺术节。

理学硕士, 新媒体, 3.42/4

主修课程：Applied Communication Research；New Media Content Development；Creative Technologies: Design and Management；New Media Analytics

文学学士, 广播电视, 3.72/5

主修课程：网络传播概论；大众传播学；市场调查；媒介经营管理；新媒体艺术传播；逻辑学

文学学士, 广播电视, 3.86/5

主修课程：剧本创作；灯光与场景设计；电视节目制作；传播理论