Anna Ritchie Email & Phone Number

Based In Paris. Part Of Every Heart & Home., Fr

Global Director & Chief of Staff/ Change Management Lead for Skin Creative Business Unit Development, Integration and Operations.

Based In Paris. Part Of Every Heart & Home., Fr

Global business lead and GM for BodyMark / Tattly businesses within skin creative category - responsible for leading end to end business operations, product innovation/acceleration, integrated marketing and eCommerce functions within global commercial organization.

Based In Paris. Part Of Every Heart & Home., Fr

Digital marketing & eComm leader within Global organization. Lead global content marketing, production and digital capability within BIC digital & eCommerce COE. Oversee strategy and execution across: digital shelf and eCommerce content, content strategy/production, global asset management systems & processes, content measurement & analytics, social commerce and digital marketing capability-building.

Fairfield, Ct, Us

Camden, Nj, Us

Lead Content Marketing, Social Media and Digital Operations & Analytics within Integrated Marketing Department at Campbell Snacks (Division of Campbell Soup Company)

Camden, Nj, Us

Responsible for developing, leading and continually evolving Digital Content and Social Media strategy and capabilities across Campbell Snacks organization (14 brands). Oversee all aspects of digital content including: Owned digital channels (websites, eCommerce), CRM, Social Media/Social Commerce, social listening & measurement, paid social amplification and cross-channel content mapping. Lead highly-engaged team (7) that’s responsible for annual content strategy development and execution, including cross-channel content calendars (paid/owned), paid social activations, community management and influencers.

Camden, Nj, Us

Responsible for developing and continuously evolving Pepperidge Farm's Digital Content and Social Media strategy and capabilities. Manage digital content team to execute owned channel digital content strategies, social listening, and paid/owned social strategies for the Goldfish, Milano, Puff Pastry and Pepperidge Farm brands, as well as the Tim Tam US social presence. Key responsibilities are:- Manage activity (paid/owned) for all social media platforms for Goldfish, Milano and Puff Pastry & Pepperidge Farm Trademark, Tim Tam US- Drive digital strategies forward to complement our Consumer Connections plans- Develop and deploy all influencer marketing initiatives - Develop and deploy robust, consumer-first content strategies for owned brand channels (website, newsletters)- Translate consumer and social media insights into an engaging social content strategy for all our brands; Integrate performance metrics/evaluation approaches to optimize subsequent content development- Work with key internal and external partners (including global) for program development and execution.- Conduct social and digital training across company- Develop and deploy comprehensive content strategies for eCommerce

Düsseldorf, North Rhine-Westphalia, De

Responsible for maintaining the growing social media communities for specific brands in the Sun Products portfolio, while bringing the brand strategies & platforms to life in the social media space and across other digital platforms.Key responsibilities are: - Develop and maintain digital content for brands, including annual social media calendars- Manage the online reputation of brands by developing social media strategies, working with brand & corporate affairs managers, creating and executing campaigns that drive consumer awareness, building active social communities, and ensuring that we utilize the full potential of emerging platforms- Implement and leverage social listening platform for insights and reporting- Serve as internal resource for social media best practices while staying atop industry trends and emerging technologies, continually looking to identify ways to enhance social media activities in a meaningful way- Track and analyze the success of campaigns online and create custom dashboard reports - Work in conjunction with brands, Digital Infrastructure team, and agencies to collaborate on social media program deployment

Wilton, Ct, Us

Lead digital and social media activities. Key responsibilities include:• Develop and execute social media strategy to support broader marketing/business objectives• Establish and manage annual multi-channel content calendar, coordinating with product development, design and sales teams • Write and coordinate production of all marketing/brand communications (blog, social media posts, newsletters, and videos) • Lead blog redesign project and manage editorial content from team of 25+ writers • Serve as community manager for owned social media channels• Seek out and build strategic corporate partnerships• Manage all PR outreach and influencer / blogging efforts• Develop and deploy strategic SEO, PPC and eNewsletter strategy to support broader business objectives while maintaining strong and consistent brand identity

Tokyo, Jp

Contract position: served as primary communicator of Sony’s core brand values on SCA-owned social media platforms. Served as internal knowledge resource for Sony U.S. social media strategists. Key Responsibilities Included:- Monitor, moderate and engage in real-time conversations with fans on SCA’s owned social media channels.- Plan, curate/organize, author and publish online content to creatively and effectively communicate Sony’s core brand values (with marketing team)- Develop procedure documents to establish clear internal editorial and publishing processes and consistent use of social media tools- Assist in the development of community metrics, fan engagement tactics, and other core KPIs- Identify and analyze issues, patterns and trends in customer conversations as they relate to Sony (reputation management)

Shelton, Connecticut, Us

Developed and implemented robust marketing/communications strategy to increase visibility and awareness of online community product. - Wrote and produced all communications/promotional materials- Managed marketing programs, ad campaigns, social media initiatives and online community activities- Led product enhancement and product website development initiatives- Developed educational assets to support content marketing initiatives and demonstrate thought leadership (Blog, Webinars, Case Studies, White Papers), organized in-person and online events and focused on ongoing customer retention activities and internal process optimization activities. - Supported existing customers and sales team by creating tailored communications including a bi-weekly client eNewsletter, Sales Kits, and lead nurture materials

London, England, Gb

Senior Communications Analyst. Served as communications and HR service delivery consultant for global initiatives. • Developed communications and change management strategies, wrote employee and leadership communications, and deployed internal branding initiatives• Wrote materials for, and facilitated, employee and leadership focus groups and training sessions• Managed online community for HRO Buyers group (via Ning platform)• Served as project manager for multiple, global engagements (including resource management and budgeting), driving best practices and content development

South Orange, Nj, Us

English Instructor for College English I (writing) College English II (literature)

Masters, English

B.A, English/Theology

Education record