-. Built a strong, 5-person marketing team of five from scratch-. Setup data driven programming and tier-based marketing resulting in MAU growth from 1.97% to 3.39% MoM over the past 12 months -. Executed paid social media advertising resulting in 20% MoM revenue growth over three months (4Q2019)-. Led key initiatives including re-branding for our creator-first platform, bi-annual tipping event “Inksgiving”, and a new UA channel “Sunday Comics”-. Grew social media channels from 9k to 40k followers on Instagram and 500 to 14k subscribers on YouTube in 8 months

-. Asked by BlackBox founder to turn around Seoul Conference that was at risk of being cancelled-. Recruited event-planning team with a limited budget and very narrow timeframe-. Encouraged 50+ startups to apply and hundreds of individuals to attend event in less than 4 weeks

-. Built a high-quality and real-time English correction service for non-native English speakers, available on iOS, Android, and Web-. Acquired 14,000 users, including 9,000 paying customers from 70 countries -. Raised over $350,000 from prominent VCs (500 Startups, BonAngels) -. Alumni of Google Campus in Seoul, one of 30 invitees to the Global Entrepreneurship Summit by the Obama Administration, Runner-up of Golden Pentagon national TV show, grant recipient of over $150,000 from Korean government, winner of Northwestern University Venture Challenge, Alumni of BlackBox Connect Accelerator program, Alumni of 500 Startups Accelerator Program -. Managed all aspects of the business, from initial concept to product release-. Developed an automated quality control system to manage crowd-sourced services provided by 1,000 native speakers from the UK, US, Australia, and New Zealand -. Recruited a team of 9 full-time employees in the US and Korea; continuously fostered company values, collegial environment, and open communication across multi-national team

-. Developed business model for smartphone-based referral service based on gap analysis of over 100 recently funded businesses-. Designed product features that combine social networking with game mechanics to improve user experience, resulting in 80% increase in cross-sell rate-. Created go-to-market strategy, and led design of logo, storyboards, and sales collateral

-. Led cross-cultural (US, Korea) and cross-functional (marketing, production, operation) teams to launch global TERA website, resulting in online community growth from zero to over 135,000 registered users in 12 months-. Achieved 300% more open/click rate of TERA monthly newsletters (52%) compared to industry average (17%) by creating subscriber engaging promotions-. Established the first overseas subsidiary in three months with significant multi-tasking and self-leadership; responsibilities included leasing an office, and setting up HR policy, financial and accounting processes

-. Pioneered the first green supercomputing event in an ecological park; awarded 2008 IBM Innovation Award and recognized by media as an unconventional success in the IT industry -. Found nine new business opportunities in retail solutions by creating a Kiosk-based idea, which resulted in worldwide leader’s recognition and worldwide distribution of the Kiosk idea contest -. Led storage repositioning campaign, increasing market share by 3% and rising from fourth to second place overall

-. Spearheaded the Korean innovation report publication by leading a group of senior consultants and managing research staff-. Led partner strategy process of SK Telecom and signed off first among six modules-. Optimized product development process of SK Telecom by differentiating tracts based on level of importance; contributed to the team winning a innovation & customer satisfaction award-. Developed communication strategy and marketing process between headquarters and overseas subsidiaries in global marketing standardization project for Samsung Electronics