• Designed algorithms merging marketing and merchandising data with user behaviour data to increase the RoAS for Private Label Ecommerce clients by up to 30%• Delivered actionable insights using analytics tools like LookerStudio, driving data-informed decisions.

• Launched an E-Commerce Business on marketplaces selling 18 SKUs in in Office & Travel Products• Generated revenue of Rs. 7 Lac+ in the first 9 months of launch of products on Amazon and Flipkart• Identified, sourced and sold the high potential products & designed catalogues based on customer needs• Optimized advertising campaigns to suit goals of balancing revenue with profitability of the company

• Managed buyer monetization product MB Prime focusing on product led growth and revenue • Increased revenue by 5% by incorporating findings of user research and competitor analysis to refine product offerings leading to optimizing AOV based on the city and enhancing user segments• Improved feature engagement by 15% while collaborating with marketing, design, and engineering teams to execute the product roadmap, and increasing revenue by 10% through core flows• Won Hackathon’23: A companywide competition aimed at rapid experimentation & quick results• Successfully created Product-Market-Fit for new product and expanded company’s offerings• Achieved a key milestone where the product became the biggest bet for MagicBricks in FY24, generating an additional revenue of ₹2 Cr/month from biggest customer segment• Led multi-team coordination across Sales, Product, and Operations to develop and launch the product• Led Alerts & Notifications for improvement of buyer engagement by increasing contextual traffic• Increased the traffic by 30% from App Notifications & Email with personalized campaigns

• Worked with The Car Laundry in Branding and Marketing Strategy on Car Care Products• Launched 4 Products on Online & Offline sales channels

• Segmented 1000+ customers on the basis of their spending power to prepare strategy for post-Covid 19 market• Guided 12 business development interns covering 15 geographies to create a pipeline of 25 potential franchises across 7 states in India

Worked with Manutan to develop a new business model for one of their subsidiaries

Worked with ABInBev to develop digital marketing strategy for one of their premium products

• Analysed the impact of Sales Force expansion on the sales and ROI of HIV Portfolio of a USA based healthcare organisation.• Worked on requirement identification and development of Data Warehouse for USA based pharmaceutical company.159 Solutions is an IQVIA Group Company

• Performed Marketing Mix analysis using Multi-Variate Linear regression modelling to identify the impact of various promotion channels for an Oncology drug. Proposed multiple optimized promotion plans for upcoming tactics.• Identified the impact of acquisition of a brand on the sales & promotion of pre-owned Oncology drug.• Segmented and identified most valuable customers based on prescription behavior and number of related hospitals. Designed commercial model for the promotion activity by the Medical Representatives for an Opioid drug.• Identified most useful Healthcare Professionals (HCPs) to be targeted for multiple OTC brands for the client based on their prescription behavior and regional demographics.• Involved in a client facing role to identify and reiterate client requirement and expectations from the project.

• Generated a Target List of Healthcare Physicians to be touched via Direct Mailers.• Interacted with multiple vendors/partners for the successful launch of the promotional tactics.• Maintained and updated the target lists based on the inputs provided by multiple vendors.

• Worked in Operations Division supporting the Front Office.

• Guided the executive committee of association for seamless execution of tasks assigned to them for academic session.

• Product Development Department, Construction Equipment Division, Farm Equipment Sector, Mahindra & Mahindra Ltd.• Worked on the design validation of an upcoming product based on SAE standards. • This validation, based on Cantilever beams, was used by the design team to validate the proposed designs.

• Managed the day to day affairs of the association by acting as a link between students of Manufacturing Engineering and Institute.• Organised multiple events to enhance practical learning of students.

• Inventory Management and Material Flow Study in Production Body Division• Studied the daily inventory level, storage and material flow path, methods and strategies used.• Studied the manufacturing methods and processes used in the facility for the production of 2-wheelers