Apul Gupta Email & Phone Number

Bristol, Pennsylvania, United States

Manage billing and sales operations to ensure efficient account servicingOversee new product listings to expand product availability and visibilityTrack competition sellout and implement corrective actions to maximize shelf space efficiencyLead in-store activations and brand-building interventions to drive customer engagementHandle accounts receivable to maintain a smooth cash flowBuild strong relationships with store teams to support merchandising and brand operationsCoordinate with vendors for designing and production of marketing collaterals Design planograms for optimized display units and shelf arrangements

Gurugram, Haryana, India

Hired and developed a team of state Marketing leads in North & South for local marketing execution.Developed vendor pool for efficient and speedy execution to ensure cost optimization at regional level Initiated 1st pilot for visibility drive in 53 outlets, resulting in better retailer participation & Biz growth (+ 50%) on MOM basisLow cost marketing initiatives taken on lead generation for partner onboarding and sales support.Established JMD proposition through activations in enterprises to drive sellout through local tie up with already on-boarded partnersTravelled extensively with the sales team to gather “market intelligence” to counter competition and streamlined operational issues at shopfront to enforce corporate guidelines Integrated JMD platform in existing retail footprints of Reliance other formats like Smart bazaar & my Jio outlets to boost electronics sales.Supported sales through targeted corporate gifting campaigns during festive season to generate additional sales

India

Successfully drove Accessories, Wearable & 3rd party business for Exclusive channel (1750 stores across india) with yearly turnover of $21 Mil. USDConceptualised campaigns and ensured in-store execution in line with HQ brand guidelines to enhance retail experience in brand channel Launched new Mobile Care Product "Display Protection Plan" for Exclusive channel in 2018. (generated revenue of 0.41 mil USD) Managed NPPI of differentiated products for Exclusive channel profitability.Drove traffic and sellouts through channel promotions and consumer offers via digital and offline platforms to ensure channel profitability.Coordinated with HQ retail team for global initiatives and monthly subsidiary performance reporting for brand channel Conducted workshops for sales & marketing teams on marketing initiatives from HO.Provided assets to regions for Market activations, Dealer meets, Product launches, and New store launch Trained in-store demonstrators on allied products and key Marketing Programs to enhance customer experience in brand channelManaged channel specific Programs like NPS, Mystery Audit, and Retail intelligence to improve experience and operational efficiency.Launched Loyalty program in Samsung Exclusive stores.Designed Marketing toolkit to standardize store-level marketing at the regional level.

Gurgaon, India

Managed BTL marketing for new business categories nationwide (Air Purifiers & Mother & Child Care known by the brand "Philips Avent"Led in-store demonstrator programs to drive sellouts for MNCC and Air Purifiers category.Responsible for in-store execution across all channels and designed promotional materials to assist sellout Budget Planning and executionVendor Management for execution of marketing collaterals

Greater Noida

Executed ATL and BTL promotional activities across India to drive HE category across all channels/formatsPlanned annual budgets and ISM roadmaps, presenting innovations to HQ basis competition mapping.Implemented uniform reporting formats and display guidelines for execution in regions Oversaw monthly production of display stands and fixtures based on sales targets and festive campaignsDesigning of in-store POSM elements/ branding creatives and giving directions to branches for implementing it at store levelPerformed market visits in branches to monitor campaign execution/ display hygiene at store level for improvement with end result of gaining counter sharePartnered with multiple disciplines (including global campaign teams, digital and insight teams, corporate marketing, product marketing and regional marketing teams) to drive visibility, engagement to generate category demand in target accountsImplemented co-display concept of sound bars and portable audio categories.Integrated new categories like portable audio into mainstream display strategies.Steered a pool of local and foreign vendors for different requirements pertaining to category and also responsible for its related financials like bills processing /

Delhi/Haryana

Implemented BTL campaigns within budget aligned with corporate strategies.Maintained VMD guidelines across channels, organizing CRM activities for brand building.Managed outdoor/print/radio campaigns, boosting brand visibility and sales.Orchestrated dealer meets during festive seasons and product launches.Lead a team of 7 people, including 6 marketing coordinators and 1 back-office assistant.Oversaw vendor management activities, including empanelment, rate benchmarking, and evaluation.Managed recruitment of shop floor associates, POSM management, display enhancement, and setting sales targets.

Pune

Responsible for opening new stores in Rest of Maharashtra based out of PuneAccount management which involved billing stocks , timely invoicing and collectionsManaged store operations involving VMD, store staff training, communication changeover to meet brand guidelines and consistent communications across brand stores Vendor management for branding changeover, fixtures, POSM for in-store execution

Mba, Marketing

Activities and Societies: Placement Cell Coordinator, Member of core team in organizing cultural fest "Renaissance 05", active participant.

Bachelor’S Degree, Business Administration

High School, Commerce