Apurb Kumar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

• Handling a team of 2 people with complete end to end planning & Buying forWomen Ethnic & Women Western wear brands, from story development till salewith direct responsibility of Buying, Planning & Merchandising for both Online &Offline set of doors.• Sales Forecasting for SIS & LFRs.• Building and driving a seasonal calendar along with design, sourcing, product &marketing team to ensure all calendar products & activities for the season -story building, product direction, key looks & assortment plan are done on time.• OTB planning to arrive at the optimum quantity and options.• Range planning, selection & buying during roadshow as per OTB requirements.• Store Level Buying & Allocation to arrive at the best possible match of stylesbought for the store profile.• Coordinating with various teams - supply chain, sourcing, product team, visualmerchandising, sales & marketing to ensure proper season launch in terms oftimely deliveries, stocks sufficiency, store visual merchandising, staff trainingand marketing support (if any)• Tracking & Driving sale on weekly/ monthly/ seasonal basis to ensure that wemeet our sale, sell thru & discount targets• Tracking best sellers, slow sellers to arrive / understand design trends (Both forStores & Market place). Hence, planning Inter Store Transfers, Inter Bin /Channel Transfer to maximize sell through.• Analyzing competitors & market to understand trends and hence fillingmerchandising gaps (if any) through a short Bridge Range Lines.• Discount Planning- EOSS & BAU.

Bengaluru, Karnataka, India

Kid’s wear Vendor Brands: - • Identify gaps in the market and fill through category extension or new brand launches by onboarding strategic partners for long-term relationships. •Increase Vendor Brand contribution on a MOM basis. •Maintaining freshness and analyze customer behavior across verticals to increase repeat rates.•Maintaining a healthy category mix to achieve MOM targets.•Ensuring a seamless process flow from Cataloguing to product delivery.•Take adequate steps to reduce Discounts, RVPs and RTOs.•Implement qualitative learnings to build a better category mix.•Ensuring better Coordination between seller’s side and marketing team to ensure visibility to products.Kid’s wear Planning: -• Forecasting yearly category business revenue plans and hence arrive at the optimum gross margin %, buying margin % and discounting to make sure the brand PnL is in line with the desired gross profit/margin, Discount and EBITA %.• Coordinating with Business Intelligence, Data Science & Category teams to gauge customer demand, understand target customer segmentation, and hence look for growth opportunities.• Preparing annual inventory operating plans and calculating OTB’s as per the target sell thru and stock cover.• Deriving fashion assortment plans at option, quantity, MRP and design parameter level.• Managing core merchandise via rolling orders core model (never out of stock) to ensure optimum inventory levels are maintained throughout the year at right discounts & visibility.• Monthly demand planning of revenue, discounts, gross margin and inventory coupled with alignment of supply/ inwards as per warehouse capacity to capture trends, design stories and hence avoid any loss of sale. • Tracking weekly sales revenue, sell thru, discount gross margin of the assigned brands and hence derive actions required (if any).• Liasoning across functions and levels to drive key projects in parallel to adherence of retail/ season calendar from an inventory standpoint.

Bengaluru Area, India

• OTB planning for all the 3 brands(Vans, Lee & Wrangler) in alignment with the annual business plan. • EOSS planning for the season in alignment with the annual discounting budget, also assuring to push slow movers in middle of the season. • Range planning, selection & buying during roadshow as per the qualitative & quantitative OTB. • Store Level Buying & Allocation to arrive at the best possible match of styles bought for the respective store profile. • Planning stock inward in coordination with Sourcing team and Warehouse team. • Competition mapping in terms of Design, Price points, product range and find gaps to insert capsule collections to fill the gap. • Planning seasonal calendar along with design, sourcing, product & marketing. • Store Stock planning, Replenishment planning, new season allocation, Measuring SSPD and taking regular actions to increase the SSPD. • Taking measures to achieve sell thru targets for both Fresh and EOSS. • Coordination with IT & MIS for assuring correct data flow for management reporting.• Coordination with marketing team for season launch& new story launches in between the season.

Bengaluru Area, India

• Option plan, MRP plan, full price quantity & discount price quantity. • Price negotiation, timely Inwards, relationship management and maintaining targeted margins for the brands. • Costing, maintaining price laddering, and setting MRP's considering average targeted margin. • Making sure timely inwards based on key stories and Product presentation at stores. • Day to day interaction with marketing and VM for achieving targeted sell thru for the season. • Build, Coach, Develop and Motivate the team to meet and exceed performance expectation. • Build, Coach, Develop and Motivate the team to meet and exceed performance expectation.

Bangalore, India

• Forecasting sub-brand & category sale at store, region and national level as per past data, future trends & brand strategy.• Building and driving a seasonal calendar along with design, sourcing, product & marketing team to ensure all calendar product activities of the season - story building, product direction, key looks & assortment plan are done on time. • OTB planning to arrive at the optimum quantity and options that needs to be bought at MRP level & design parameters.• Range planning, selection & buying during roadshow as per the qualitative & quantitative OTB requirements.• Store Level Buying & Allocation to arrive at the best possible match of styles bought for the store profile.• Coordinating with various teams - supply chain, sourcing, product team, visual merchandising, sales & marketing to ensure proper season launch in terms of timely deliveries, stocks sufficiency, store visual merchandising, staff training and marketing support (if any)• Tracking & Driving sale on weekly/ monthly/ seasonal basis to ensure that we meet our sale, sell thru & discount targets• Tracking best sellers, slow sellers to arrive / understand design trends (internal & external at national/ regional and store level). Hence, planning Inter Store Transfers, Inter Bin / Channel Transfer to maximize sell through. • Analyzing competitors & market to understand trends and hence filling merchandising gaps (if any) through a short Bridge Range Line. • Managing discounts by planning and analyzing promos/ offers / incentives required (if any) during fresh & eoss period.Projects Undertaken: • Championed ARS (Automatic Replenishment System) project for the brand.• Championed Feedback for fit changes in AS Trouser.• Championing for initiating different buying process for pilot stores.• Championing Discount Control.

Chennai Area, India

• OTB, EOSS Planning & Buy Plan• Buying for North and East India stores. • Maintaining targeted returns on total dispatch for EBO's. • Taking steps to achieve targeted Sell thru with controlled discounts. • Coordination with VM, Marketing & Sourcing to ensure key stories are up in store on time in alignment with marketing promos and planned activities. • Coordination with Sales and operation team for making sure on right merchandise is in stores on time to achieve the targets. • New store planning including merchandise allocation in alignment with the store’s target and customer profiling for the market.

Project on the reasons of absenteeism at blue star kolkata .[BBA] OBJECTIVE:- To find out the reasons and factors effecting absenteeism in an organization.Project on the distribution channels of Shalimar colours, kolkata.[BBA]OBJECTIVE:- To study the distribution channel of Shalimar colours and to give recommendations on the weaknesses. A feasibility study on fashion services( a paper on entrepreneurship)[BBA] Prepared feasibility report on "customised fashion products" for different occasions, and the target customers were middle class and upper middle class people. Project on "an over view of khadi industry (Karnataka)" . [MFM]To study the khadi industry (restricted to Karnataka).Understand the problems and issues.A market research project on "TO study the acceptance level of men's wear section in mega mart through consumer behaviour analysis" [MFM]A project on "Consumer perception of loyalty programs". [MFM]Store selected for the research were, Lifestyle, Shoppers stop, Westside, Pantaloons.; 7 weeks)Worked with the product development team in order to under the standard operating procedure of the sourcing department and to provide with some suggestions.

WORK AREAS:-Handling a team of agents.Managing the distribution channel of medical insurance through chemists.

Masters Of Fashion Management, Degree

Bba

A.I.S.S.C.E (C.B.S.E)

Education record