Apurv Lungade Email & Phone Number

Pune, Mh, In

Lead a cross-functional team, overseeing strategy, execution, and delivery of product initiatives that drove a 61% YoY growth and managed media spends of $3B. Spearheaded product lifecycle management, working closely with engineering, marketing, and sales teams to ensure alignment with business goals.

Contributing product growth for Prisma (Mediaocean's flagship product for media buying and finance automation workflow), and its enterprise driving subscriber & revenue growth. Working as a Product Manager with the core focus on Programmatic, Search, and Social platform integrations, that power automation in media buying and finance workflows. Key responsibilities:- Contribute to the Roadmap planning and quarterly check-ins- Validate complex feature designs early with client teams and agencies- Feature prioritization, in line with customer needs, platform, and strategic requirements- Own and deliver solves for the gaps identified in the programmatic workflow- Build comprehensive support and marketing enablement materials, help with Deep-dive demos and CS presentations- Identify KPIs against delivered features and measure Product success by regular monitoring usage adoption

Pune, Maharashtra, India

Intelligence Machine | https://intelligencemachine.io/A comprehensive platform for Brands, Agencies & Content creators to analyze their own & the competitors’ dominance on social media platforms. Data science algorithms recommend content creators with readymade content recipes and predictive analytics.Leaderboard | https://intelligencemachine.ada-asia.com/IM/#/leaderboard/Brand leaderboard to analyze ranks of different brands based on their presence on social media platforms.Video Machine | http://intelligencemachine.co/vm/Product to create insightful videos in bulk with AI-driven recommendations from Intelligence Machine Content Brief platform

Campaign Management & Native Ad-serving Platform:- Regional Language Native ad-serving solution- Machine learning site classification techniques for easy targeting option- Automated Ad optimization techniques to improve ROI- API integrations for In-App ad-serving, reporting and tracking events between two systems- Ad text translations automation- Ad viewability solutions and trackingAnalytics- Evaluation of BI tools - MS Power BI, Google Data studio, Tableau- Company performance analytics dashboard- Monthly target vrs performance dashboard- Multidimensional graphs - Sales, Region, Client, Campaign etc.- KIP analysis - Rev, Gross Margin, RO values, Campaign delivery etc.

- Audience segmentation and Data management- Campaign Management and Ad-serving DIY Platform: User/Client can create campaign (set of ads), optimize and analyze to make it perform at its best by using the functions like frequency capping, targeting (Geo, Device, Segments etc.), delivery channels etc.- Payment Gateway Integration: Self served platform of the clients who can use the product on prorate basis- Article Recommendation widget for site owners and content creators- Tracking and Reporting for Email Marketing

Master Of Business Administration (Mba), Systems, Bronze Medalist

Bachelor Of Engineering (B.E.), Electrical, Electronics And Communications Engineering

Activities and Societies: Energy Contraption, Robowar