Handling digital strategy and operations for Linkedin APAC, covering: Linkedin Talent Solutions Linkedin Marketing Solutions Linkedin Sales Solutions Business Consumer Solutions

• Worked with the internal team to replace reliance on the expensive external agency. • Provide strategic and tactical guidance to a team of 7 members with accountability for all social media channels (Facebook, Twitter, Instagram, YouTube, etc) along with company SEO/SEM campaigns. • Collaborate with marketing and company executives to ensure the strategy aligns with company objectives. • Work closely with marketing team to develop new social media strategy, replacing over sales pitches with the focus on engagement and customer care.• Develop engaging, viral content to build social media audiences, including contests, original videos and crowdsource voting applications.• Plan and create high-quality and engaging video content in the production costs.• Revamp PPC advertising and removed underperforming or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.• Audit content to identify SEO/traffic generation opportunities and lead a team of content writers to create high-impact content. Selected Achievements and Career Highlights: • Executed a Facebook-based marketing program that resulted in 22% increased sales, 106K Facebook fans, 500K Instagram followers, and 45K unique email addresses.• Led the Market launch of 21 new products in collaboration with the production team and created campaigns that generated $2.6M in annual sales.