1. Conducted comprehensive analysis of user behaviour and experiences on mobile apps, e-commerce sites, and social networks utilising a range of research and data analytics tools, including surveys, interviews, experiment design, digital ethnography, and social mining.2. Developed and crafted compelling research reports and academic papers, which were presented and published in international conferences and journals, showcasing the ability to communicate complex findings effectively.

1. Collaborated on impactful projects for Fortune 500 clients, significantly amplifying the brand impact for over 15 key commercial and cause-based brands.2. Leveraged Quilt's proprietary platform features and social mining to analyse primary and secondary research data. The insights informed strategic decisions and successfully fulfilled business objectives for clients.3. Played a key role in facilitating seamless project execution by fostering cross-functional team collaboration and engaging with senior researchers, ensuring alignment with project goals.4. Developed and delivered impactful reports and presentations, enhancing data-driven client-facing communication.

1. Conducted in-depth analysis of over 300 e-commerce sites, systematically constructing sitemaps and identifying user flows. This data fuelled the development of an automated project scope tool for website development.2. Translated extensive research findings into a comprehensive report, presenting clear and concise summaries alongside impactful design recommendations for the project scope tool.3. Played a pivotal role in optimising the tool's interface, applying research insights that resulted in a 47% improvement in usability.

1. Led the business development and client management activities for the Middle East and Latin America region. 2. Collaborated with internal and external stakeholders to understand expansion strategy within the respective geo market. 3. Led efforts for identifying revenue opportunities, ad inventory acquisition, negotiating terms with publishers and develop long term partnerships in the geography.