Zapr Media Labs is a fast-growing media-tech startup with the vision of reimagining the distribution, discovery and consumption of media and advertising content.In my current role, I handle the Broadcasters & Brands business for Zapr under Data Analytics. Key responsibilities include - a. liaising with clients, understanding the client’s data requirements and work with the team on client servicing for analytics related to data projects with actionable insights. b. driving… Show more Zapr Media Labs is a fast-growing media-tech startup with the vision of reimagining the distribution, discovery and consumption of media and advertising content.In my current role, I handle the Broadcasters & Brands business for Zapr under Data Analytics. Key responsibilities include - a. liaising with clients, understanding the client’s data requirements and work with the team on client servicing for analytics related to data projects with actionable insights. b. driving cross-functional interactions with Revenue, Strategy and Data Engineering teamsc. guiding and mentoring the team to deliver high-quality analytics projects on TV viewership data with meaningful & actionable insights. Show less

In the past year and a half at tmwi, my role has organically evolved into leading all data projects across multiple clients - both as a part of the agency set-up and also as ad-hoc consultancy projects. The key win has been to establish data as a fundamental pillar in the decision making in Media Industry for all our clients. The key areas of my work involve - a. Closing the loop between Offline (TV, Radio, Press, OOH) and Online Media (PPC, SEO, Display, Programmatic, Paid Social)… Show more In the past year and a half at tmwi, my role has organically evolved into leading all data projects across multiple clients - both as a part of the agency set-up and also as ad-hoc consultancy projects. The key win has been to establish data as a fundamental pillar in the decision making in Media Industry for all our clients. The key areas of my work involve - a. Closing the loop between Offline (TV, Radio, Press, OOH) and Online Media (PPC, SEO, Display, Programmatic, Paid Social) budgets and performance metrics. b. Attribution models (leading away from last-click algorithms) for clients to better monitor all channel performancec. Using DMP - Lotame (Data Management Platform) data to enrich all media strategiesd. Automating all reports for reduced manual labour and errorse. Cohort Analysis - Campaign reporting consultancyf. Consultancy in Market Research (qualitative and quantitative) h. Arithmus - Our proprietary data visualisation platform for reporting which is available to clients. Key Projects & Clients: Nestle UK & Europe, Nestle Purina, Heineken, The Royal Mint, Solmar Villas, Selco, Furniture Village & Drayton Manor. Show less

In the ever evolving field of Media, my current role involves closing the loop between Offline (Traditional) and Online Media. I work extensively with both side of the data to derive meaningful insights for stronger media strategies. The major challenges are attribution, data management and adaption for new technologies. We are also actively pushing for bridging the gap and collaboration between the various media like TV, Radio, Magazines, Digital (PPC, SEO) and Programmatic. … Show more In the ever evolving field of Media, my current role involves closing the loop between Offline (Traditional) and Online Media. I work extensively with both side of the data to derive meaningful insights for stronger media strategies. The major challenges are attribution, data management and adaption for new technologies. We are also actively pushing for bridging the gap and collaboration between the various media like TV, Radio, Magazines, Digital (PPC, SEO) and Programmatic. Currently, I am leading the key project - TMWi's proprietary data analysis and visualization software Arithmus, along with our DMP for innovative and insightful journey for all our customers. Key Clients - Nestle, Purina, The Royal Mint, Heineken, Furniture Village. Show less

As a Business Data Analyst with Cyance, I work on providing insight on customer behavior, engagement and acquisition through various sales and marketing activities – both from within Cyance and from our clients. I am also involved in marketing strategies to help the team develop customer retention, acquisition, and cross-selling strategies within the B2B sector. The responsibilities I handle: • Analytical Work: Multi-channel customer acquisition and engagement campaigns… Show more As a Business Data Analyst with Cyance, I work on providing insight on customer behavior, engagement and acquisition through various sales and marketing activities – both from within Cyance and from our clients. I am also involved in marketing strategies to help the team develop customer retention, acquisition, and cross-selling strategies within the B2B sector. The responsibilities I handle: • Analytical Work: Multi-channel customer acquisition and engagement campaigns. • Segmentation & Modelling: Driving successful campaigns by building appropriate models to undertake effective data analysis across a wide range of data sets and categories.Implement predictive modelling techniques to support the client in transaction-data targeted campaigns to generate profitable incremental sales.• Visualization: Utilize appropriate tools to help visualize data to convey recommendations and outcomes from data analysis..• I also work work closely with in-house Data Services team and software developers to ensure that the data is developed in line with marketing objectives. Key Projects & Clients:• Westfield Health: Acquisition / Targeting &Profiling Models for New Products Launch• Pitney Bowes: Customer Ranking Model based on historical transaction data, surveys and equipment meter usage data. Also followed by a content strategy. • Zebra Technologies: Social Lead Nurturing CampaignAwards & Recognition: -*- The Cyantist of the Year -*- Show less

I worked closely with retail partners Macy’s and Bloomingdale’s to assist in analytical insights and to strategically optimize the marketing campaigns that rolls out for credit (offered by CITI) market. Some of the important projects that I have been a part of are: - Bloomingdale’s Spend Diversity Segmentation: Customer Targeting based on RFM (Recency, Frequency and Monetary) strategy to decrease marketing and operating costs and increase customer affinity to the marketing offer… Show more I worked closely with retail partners Macy’s and Bloomingdale’s to assist in analytical insights and to strategically optimize the marketing campaigns that rolls out for credit (offered by CITI) market. Some of the important projects that I have been a part of are: - Bloomingdale’s Spend Diversity Segmentation: Customer Targeting based on RFM (Recency, Frequency and Monetary) strategy to decrease marketing and operating costs and increase customer affinity to the marketing offer. - Macy’s Credit Line Education Campaign: Co-Brand Acquisition Strategy for determining the right time and medium to send out credit education mailers for optimal product recall - Macy’s Balcon Campaign: Feasibility analysis of ‘Balance Consolidation’ on the Macy’s portfolio - The Chronicles of Macy’s Co-Brand: Training and educative history of the portfolio. Show less

POC on Campus for all Target Activities.

At Reliance Footprint Limited which is part of the conglomerate Reliance Industries, I worked as an Intern on the project WORKSMART, a Store Operations Optimization setup. We handled optimizations across various KPIs and workflows implementing and accessing the Knowledge Management System that we help build.