Vice President, Product Marketing
San Francisco, California, Us
Lead category creation for core WAN optimization product. Grew the business from $3M/quarter to over $160M/quarter. Ran product marketing for 3 product lines, market research & analytics team, social media & evangelism team. Achieved over 50% market share in the multi-billion dollar WAN optimization market.• Positioning. Created & Implemented the shift from the WAN Optimization company to the IT performance company. Created & trained the company on the first CIO-level message that remains in place today. • Messaging & Targeting. Created business buyer, technical buyer, influencer, and c-level messages for multiple use cases, solutions, and verticals. Develop, refine, and deliver Riverbed’s main value messages through sales collateral, Web site, contributed articles, case studies, videos, interviews, analyst presentations, ROI tools, competitive analysis and more.• Organization & Marketing Strategy. Drove GTM strategy and focus. Managed a world-class team of 12 people against the strategy. Manage ~$1M budget. Strong influence over creative services, field marketing, channel marketing, and direct marketing (70+ people, $30M+ budget). • Product & Markets. Launched 12+ products/versions over the years. Influence product development through customer feedback, roadmap participation, analyst strategy, and competitive feature & pricing analytics. Launched Riverbed into new markets including Software-as-a-Service & Cloud Storage.• Public Speaking & Relationships. Dynamic, compelling public speaker - live and on video. One of only a handful of authorized public speakers. Manage relationships with media, including Network World, InfoWeek, Gartner, Forrester, and Yankee. Ranked "Leader" in Gartner MQ for 6 years. • Sales & Channel. Part of entire sales cycle, lead generation to deal close. Engaged in channel recruitment, support & development. Team consistently rated 8.5/10 in field satisfaction.