Running GTM as we find product market fit for Workload Identity and Access Management. Having fun working with really smart people while we build something interesting.- Top 2 RSA Innovation Sandbox- Gartner Cool Vendor- Landed Lighthouse Customers

Helping women to get paid what they're worth through negotiation skills building and consulting. I advise the founder on product creation and go to market activities. www.womenwhoask.com

CMO responsibility for Google Cloud's security portfolio & business unit.Run demand generation across the portfolio of multi-cloud security products, including Security Operations (SIEM), Siemplify (SOAR), BeyondCorp (Zero Trust), Recaptcha (Bot Management), and moreRan Google's first ever digital security summit, driving 13K registrationsAcquired and integrated Mandiant (GCP's largest integration at that point)Product marketing across Google's trusted cloud portfolio (digital sovereignty, posture management, compliance, data security, network security) Launched the Cybersecurity Action Team, along with the rapid response program for major incidents/events

"Don Draper is Dead, and so is his ad model."https://www.howfunworks.com/

Helping Dgraph build a scalable, developer-focused go to market built off their open source software.

Advising an amazing early-stage startup on a pioneering approach to data protection in modern application architectures.

Working with Redpoint partners to advise current investments on GTM strategy as well as explore new, high potential ideas.

Hired key members of the team to restart marketing functionsWorked with Sales to redefine and restart demand programsAdvised on hiring VP of Marketing

So far during my ~3 years at Sysdig we've:*Grown revenue 15x with hundreds of enterprise customers*Acquired lighthouse customers such as Comcast, GS Bank, BNY*Open sourced award-winning technology that has become part of the Cloud-Native Computing Foundation*Re-positioned from "container monitoring" to the "Container Intelligence Company"*Launched new security and forensics products in addition to our initial monitoring offering*Built a demand generation engine that sources 75% of sales*Cut churn by 2/3 while significantly increasing repeat business*Developed an inbound marketing process to deliver half of all marketing pipeline*Created a self-scaling open source awareness strategy*Become a Gartner "cool vendor"*Raised $100M in three rounds*Built an incredible, committed, smart and fun-to-work-with team that I couldn't be more proud of.

Sysdig is the first container-native monitoring company. For companies using Docker, Kubernetes, Tectonic, and Mesos in production, they depend on Sysdig to understand what their containers are doing.End-to-end marketing responsibilities as well as company management & growth responsibilities.

Jut provides an analytics stack for developers. It's the place where all metrics, logs and events come together to provide a unique view of your software - how it's performing, how users are interacting with it, and how you can improve it.Founding member of the management team, covering all marketing responsibilities, including:* Awareness -> Trial -> Happiness pipeline for customers* Positioning and messaging * Market & Customer research* Inbound SEO & content marketing strategy (>50% leads inbound)* Lead generation - online and offline - SEM, sponsorships, events, and more* Brand* Public & Analyst relations* Building an awesome teamHighlights:* Found & nurtured alpha & beta customers from design to productivity* Inbound, content-driven strategy producing ~50% of leads* Content featured on aha!, segment, the new stack, and other outlets* Hyper-instrumented approach for deep analysis and experimentation on conversions* A Gartner "Cool Vendor" less than a year after starting development* A "Top New Product" at AWS re:Invent* Implemented full range of marketing systems* Also created and spun out UX and product management teams* Built a small but passionate team of customer success engineers

P&L responsibility for the Stingray Business Unit. * Delivered Stingray's highest ever quarterly revenue performance* Restructured and realigned sales for greater global efficiency* Refactored sales incentives for cloud and subscription businesses * Created an investment plan (approved) to double engineering...and inspired the team to be excited about the opportunities for Stingray!

Ran entire marketing operation for Riverbed Stingray software ADC product line, including product management, product marketing, outbound marketing, technical marketing, PR. Successfully expanded Riverbed from primarily hardware sales to both software and cloud business models.* acquired two companies and built the Stingray business unit* grew revenue 3x in just over 12 months* repackaged and repriced products for competitive advantage* positioned Stingray as a 'visionary' in the 2012 Gartner Magic Quadrant* created the "virtual ADC" category as a disruptive influence in the market* Achieved #3 in share of voice in ADC market in under a year* Drove cloud opportunities to enhance revenue opportunities and strategic differentiation* Lead generation: created thousands of leads quarterly and a multi-million dollar marketing influence pipeline* engaged in partnership and licensing deals - created $75M Juniper licensing agreement* PR, Analyst, and Investor spokesperson

Lead category creation for core WAN optimization product. Grew the business from $3M/quarter to over $160M/quarter. Ran product marketing for 3 product lines, market research & analytics team, social media & evangelism team. Achieved over 50% market share in the multi-billion dollar WAN optimization market.• Positioning. Created & Implemented the shift from the WAN Optimization company to the IT performance company. Created & trained the company on the first CIO-level message that remains in place today. • Messaging & Targeting. Created business buyer, technical buyer, influencer, and c-level messages for multiple use cases, solutions, and verticals. Develop, refine, and deliver Riverbed’s main value messages through sales collateral, Web site, contributed articles, case studies, videos, interviews, analyst presentations, ROI tools, competitive analysis and more.• Organization & Marketing Strategy. Drove GTM strategy and focus. Managed a world-class team of 12 people against the strategy. Manage ~$1M budget. Strong influence over creative services, field marketing, channel marketing, and direct marketing (70+ people, $30M+ budget). • Product & Markets. Launched 12+ products/versions over the years. Influence product development through customer feedback, roadmap participation, analyst strategy, and competitive feature & pricing analytics. Launched Riverbed into new markets including Software-as-a-Service & Cloud Storage.• Public Speaking & Relationships. Dynamic, compelling public speaker - live and on video. One of only a handful of authorized public speakers. Manage relationships with media, including Network World, InfoWeek, Gartner, Forrester, and Yankee. Ranked "Leader" in Gartner MQ for 6 years. • Sales & Channel. Part of entire sales cycle, lead generation to deal close. Engaged in channel recruitment, support & development. Team consistently rated 8.5/10 in field satisfaction.

Ran all aspects of messaging, sales enablement for WAN Optimization and Performance Management. Introduced global training tools, new sales strategies, and solutions marketing programs.* Led marketing integration for Riverbed’s largest acquisition to-date, Cascade. This product line gave Riverbed entry into the Performance Management market, essentially Big Data for the network.* Created and delivered Riverbed's first competitive trade-in program, resulting in millions of dollars of win-back business from Cisco, BlueCoat, Citrix, and others.* Created and delivered the Riverbed loyalty program, designed to incent customers to trade-up to newer product models. This opened a $500M market for Riverbed.* Led team to create the Riverbed Users groups, designed to foster loyalty and success among our best customers.

Continued to build the messaging, tools, and infrastructure that helped grow Riverbed to a $1B+ business.* Launched the xx20 series of hardware appliances, Riverbed's first major HW refresh* Implemented Riverbed's first marketing automation system* Created win / loss analysis system* Created Riverbed's reference program, resulting in hundreds of references across our products* Created some of Riverbed's most successful lead generation tools, including the "Chalk Talk" video series, the "Jack" animated demos, and numerous whitepapers.

Created the core messaging that launched the Steelhead product line to its success.*Built horizontal messages by application, and use cases based on customer input*Partnered with Sales to drive industry-specific messages & drive higher marketing ROI*Created technical marketing materials (partnered with TME) around performance*Created technical overviews of the Steelhead product line*Responsible for core presentations, case studies, whitepapers, seminars, and more*Primary speaker for public events of all sizes to prospects, customers, journalists, and analysts* "Industry Expert" brought in by sales on sales engagements

Just go check it out:www.killingmylobster.com

Lead product marketer for the streaming media network infrastructure division of Inktomi.* Successfully integrated FastForward networking into the Inktomi marketing department* Created sales tools such as ROI models, whitepapers, and online demos* Engaged and trained the sales force* Public speaker across the globe, including conference keynotes* "Industry expert" brought in by sales to major accounts

Create collateral and website materialAssist sales during the sales processMeet customers & research their needs

Created core marketing and community strategies for this newly formed online education site.* Launched sponsorship strategies* Implemented community programs* Developed content to drive greater viewer engagement* Explored licensing deals