• Led company-wide operations, with a focus on purchase and sales departments, ensuring efficient daily activities.• Drove the sourcing of innovative products through extensive international travel, including annual trips to China and other key markets.• Cultivated and maintained strong relationships with factories, enabling a profound understanding of market trends and demands.• Conducted thorough competitive analysis and benchmarking to pinpoint market trends and craft effective pricing strategies, contributing to informed decision-making.• Managed purchase orders, maintained meticulous buying records, and ensured timely deliveries.• Established an independent office in China in 2005, enhancing profit margins through direct factory sourcing.• Supervised daily operations of the China office to monitor sales, product development and production.• Represented the company at trade shows in Hong Kong, Los Angeles, Las Vegas, expanding the supplier and customer base to boost sales. • Managed supplier and freight forwarder interactions, negotiating rates, ensuring on-time deliveries, and overseeing contract negotiations. • Orchestrated weekly sales meetings to assess market conditions and trends.