Apurva Shikhar
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Apurva Shikhar Email & Phone Number

Analytics and Consumer Insight at CRED at CRED
Location: Gurugram, Haryana, India 7 work roles 2 schools
1 work email found @cred.club LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
CRED
Role
Analytics and Consumer Insight at CRED
Location
Gurugram, Haryana, India
Company size
325 employees

Who is Apurva Shikhar? Overview

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Quick answer

Apurva Shikhar is listed as Analytics and Consumer Insight at CRED at CRED, a company with 325 employees, based in Gurugram, Haryana, India. AeroLeads shows a work email signal at cred.club and a matched LinkedIn profile for Apurva Shikhar.

Apurva Shikhar previously worked as Lead - Marketing Analytics at Cred and Deputy General Manager at Samsung India. Apurva Shikhar holds Pgdm, Management, 3.26/4.33 from Indian Institute Of Management, Tiruchirappalli.

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Email format at CRED

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{first}.{last}@cred.club
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Profile bio

About Apurva Shikhar

I am a data driven individual with a background in marketing analytics and consumer insights. I currently work with CRED - leading marketing analytics and consumer insights Additionally, I am also responsible for the product analytics of customer support charter.Prior to CRED I was employed with Royal Enfield in the capacity of Group Manager in the Marketing Intelligence and Analytics team. I played a key role in setting up the consumer and market insights division and was also responsible for analytics use case deployment. Additionally, I was also tasked with the online lead management function - responsible for processes and intelligence involved in converting an online lead to offline sales.I have also had significant exposure to marketing analytics in the FMCG domain. In my previous professional stint, I was working primarily with Unilever (both on the agency side as well as with its analytics team during secondment) in the area of marketing analytics (Marketing Mix Modelling, Demand Forecasting, etc.).

Listed skills include Analytics, Marketing Analytics, Predictive Analytics, Category Forecasting, and 5 others.

Current workplace

Apurva Shikhar's current company

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CRED
Cred
Analytics and Consumer Insight at CRED
bengaluru, karnataka, india
Website
cred.club
Employees
325
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7 roles

Apurva Shikhar work experience

A career timeline built from the work history available for this profile.

Lead - Marketing Analytics

Current
Cred

Bangalore

Mar 2022 - Present

Deputy General Manager

Samsung India

Gurugram, Haryana, India

Contribute to strategic decision making for consumer electronics division of Samsung using insights derived from consumer and market data in the fields of brand, product and marketing.

Dec 2021 - Mar 2022

Group Manager

Royal Enfield

Gurugram, Haryana, India

Leads the central intelligence function responsible for curating actionable insights related to brand, marketing and customer experience. Additionally, also takes care of the end to end lead management process at Royal Enfield

Jul 2020 - Dec 2021

Group Manager

Royal Enfield

Gurgaon, India

Consumer Insights & Analytics

Nov 2016 - Jul 2020

Associate Engagement Manager

Gain Theory (Formerly Meritus Analytics)

Bangalore

End to end project management & execution of analytics projects for the FMCG sector in various countries spread across categoriesKey areas of work: Third Party Consultant at Unilever, Mumbai for fifteen months as a part of UL Marketing Analytics team – delivering and landing analytics projects to the Unilever marketing teams & senior leadership Category.

Apr 2015 - Nov 2016

Senior Manager

Meritus Analytics, A Wpp Company

Bangalore

End to end project management and execution of analytics projects for the FMCG sector in variouscountries spread across categories in personal care, home care, food and refreshmentsKey Areas of Work: Marketing Mix Modeling to understand the differential impact of various marketing drivers – internal and external – on the product across multiple channels.

Jun 2013 - Mar 2015

Systems Engineer

Tata Consultancy Services

Noida

IT Infrastructure Services - Active directory, Server Administration, Windows, Networks

Jul 2008 - Jun 2011
Team & coworkers

Colleagues at CRED

Other employees you can reach at cred.club. View company contacts for 325 employees →

AR Abinaser Raja Elena Abinaser Raja Elena Colleague at Cred Bengaluru, Karnataka, India, India View → KG Khyatee G. Khyatee G. Colleague at Cred Maharashtra, India, India View → RA Richeek Awasthi Richeek Awasthi Colleague at Cred India, India View → SM Sabina Maragaret Sabina Maragaret Colleague at Cred Palmer, Alaska, United States, United States View → YD Yogita Dhankhar Yogita Dhankhar Colleague at Cred Delhi, India, India View → GS Gabriel Souza Gabriel Souza Colleague at Cred Rio De Janeiro, Rio De Janeiro, Brazil, Brazil View → AV Abhinav Verma Abhinav Verma Colleague at Cred Bengaluru, Karnataka, India, India View → NB Nishanth Balasundaram Nishanth Balasundaram Colleague at Cred Bengaluru, Karnataka, India, India View → AK Ayush Kedia Ayush Kedia Colleague at Cred Kolkata, West Bengal, India, India View → CG Chinnasamy G Chinnasamy G Colleague at Cred Dharmapuri, Tamil Nadu, India, India View →
2 education records

Apurva Shikhar education

Pgdm, Management, 3.26/4.33

Indian Institute Of Management, Tiruchirappalli

Activities and Societies: Secretary, Sports Committee

B-Tech, Electrical & Electronics

Vellore Institute Of Technology

Activities and Societies: Member of the winning team in the cricketing event at the Annual Sports Meet 2006-2007 in VIT Contributed to the.

FAQ

Frequently asked questions about Apurva Shikhar

Quick answers generated from the profile data available on this page.

What company does Apurva Shikhar work for?

Apurva Shikhar works for CRED.

What is Apurva Shikhar's role at CRED?

Apurva Shikhar is listed as Analytics and Consumer Insight at CRED at CRED.

What is Apurva Shikhar's email address?

AeroLeads has found 1 work email signal at @cred.club for Apurva Shikhar at CRED.

Where is Apurva Shikhar based?

Apurva Shikhar is based in Gurugram, Haryana, India while working with CRED.

What companies has Apurva Shikhar worked for?

Apurva Shikhar has worked for Cred, Samsung India, Royal Enfield, Gain Theory (Formerly Meritus Analytics), and Meritus Analytics, A Wpp Company.

Who are Apurva Shikhar's colleagues at CRED?

Apurva Shikhar's colleagues at CRED include Abinaser Raja Elena, Khyatee G., Richeek Awasthi, Sabina Maragaret, and Yogita Dhankhar.

How can I contact Apurva Shikhar?

You can use AeroLeads to view verified contact signals for Apurva Shikhar at CRED, including work email, phone, and LinkedIn data when available.

What schools did Apurva Shikhar attend?

Apurva Shikhar holds Pgdm, Management, 3.26/4.33 from Indian Institute Of Management, Tiruchirappalli.

What skills is Apurva Shikhar known for?

Apurva Shikhar is listed with skills including Analytics, Marketing Analytics, Predictive Analytics, Category Forecasting, Market Mix Modelling, Descriptive Analytics, Team Management, and Data Analysis.

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