* Collaborated with the Collections team for Personal Loans to enhance business strategy for field operations. Provided inputs to leadership for data driven decision making. * Developed a robust allocation algorithm based on Linear Programming, to minimize distance between base location of Agent and location of Overdue cases being allocated, with several constraints such as Agent’s performance, propensity of recovery, repayment history. * Enhanced strategy for AI based WhatsApp conversations by in-depth analyses around Customer response and repayment patterns, Bot’s ability to understand messages such as promise to pay, comparison of Bot’s performance vs field agent.* Created a framework to monitor Fraud and Moonlighting by field agents, based on distance between allocated case and recorded interactions, time taken between interactions, path traveled by agent. * Managed team of business analysts and guided them on developing solid problem solving skills and communication skills, designing scalable solutions and owning projects end-to-end, achieved through a step-by-step learning process.

* Collaborated with the Product and Business teams of Asset management (Mutual funds) to help scale New customer acquisition by 50x within 6 months. Guided this increment through rigorous AB testing framework followed on every screen of onboarding journey and in Rewards program. * Integrated a ML Model in transaction journey, to predict customer’s ability to invest higher amount and curate a separate experience accordingly.

* Worked closely with the Pricing team of largest restaurant chain globally, to enhance pricing strategy by diagnosing pricing decisions using Tableau, streamlining workflows in SAS & Python, quantifying impact of new initiatives.* Led the engagement with a US retail giant, working in a consultative environment with the client, guiding them with key decisions and business strategy, automating the manual processes to increase efficiency.* Developed a robust ML solution for Product Classification into taxation categories with 98% accuracy, which reduced audit penalties of $2 Million acquired because of human error in manual classification process.* Designed and followed a process driven, well-documented approach for project management that aligns project intake, planning, execution, tracking and packaging, for achieving optimum quality in project delivery.

* Integrated key business problems to analytical solutions for leading US retail giant.* Worked with big data, generating user friendly insightful dashboards and reports for measuring performance of crucial marketing strategies, which helps executives drive key business decisions.* Projects on Email Marketing, Loyalty Programs, Customer Attrition, AB Testing, Digital Marketing, Customer Segmentation, Sentiment Analysis and Customer Journeys.* Built models for CRM team to help them identify right target audiences for Email, Direct mail and Digital marketing channels in order to generate maximum ROAS.* Performed in depth sentiment analysis on customer comments and compiling results on informative dashboard for quick resolution of bleeding business areas.* End-to-end profiling of churned customers based on app/web/email engagements, transnational behaviors, discount strategies and stock avail-abilities in order to improve retention.* Built an efficient look-a-like model using survey responses data in order to map entire customer base to strategic customer segments and calculate their life time value.

Developed a user friendly chat bot, with the ability to query multiple big data sources and show results on the chat interface in real-time. Integrating informative APIs, voice recognition and interactive UI for a seamless user experience.

* Organized and coordinated meetings of the the Student's Council, for concerns related to students and college. Prepared and published the minutes of these meetings, highlighting the plan of action in detail for each Secretary.* Addressed the issues of students to senior authorities.* Undertook the responsibilities of the Speaker, in his absence.

* Coordinated student related issues in the Computer Engineering Department.* Organized technical events such as Hackathons, Coding sessions.* Organized mock placements and mock internship sessions.

* Organized workshops and knowledge sessions for the community of Developers of NIT, Surat.* Worked on the ideology of learning, creating & sharing your knowledge.* Provided exposure to budding, enthusiastic developers by Mentoring them.