Management and Functional Areas of Responsibility• Have a thorough knowledge of search ranking factors and critical updates• Familiar with industry-standard bid management and SEO software• Oversight and management of onsite and offsite SEO resources• Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.• Comfortable working with API’s, advanced and integrated reporting• Research and strategic planning for paid and natural search campaigns• Staying abreast of (and sharing) changes in search engine signals and market share• Define requirements, tasks, and resources associated to SEO strategy• Communication to clients, team, and management on strategy/project development, timelines, and results• Collaborate on client strategy and goal definition for success• Contribution to the company blog and social media community• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)• Research and administer social media tools in support of clients’ social media strategy• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies• Outstanding ability to think creatively, strategically and identify and resolve problems• High levels of integrity, autonomy, and self-motivation• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere• Ability to foster strong client relationships at various levels• Excellent analytical, organizational, project management and time management skills
Listed skills include Social Media, Marketing Communications, Advertising, Social Media Marketing, and 5 others.
