Lead attorney for product & marketing at DIRECTV®, a worldwide provider of satellite television and internet-based television including Lodging & Institutions Business Unit (hospitality, senior living, and healthcare).Spearheaded legal effort to develop PERKS, a loyalty-based membership program that offers unique rewards to long-term customers.Advised internal stakeholders on 100s of creative content and media-related matters, including advertising campaigns, social media reviews, and consumer and business insights.Negotiated legal terms and conditions for 200+ advertising-related agreements in the $5+ million range such as mass media marketing contracts, content production agreements, franchise agreements, and technology partnerships.Supported the business unit on 100s of promotions, advertisements, sweepstakes, and sponsorship events (primarily sporting events such as the NFL, B1G TEN & the Senior PGA Tour).Drafted 150+ buy-flows, disclaimers, disclosures, consumer notices, consents, and terms of use with an eye toward clarity & brevity.Managed and supervised outside counsel when appropriate. Mitigated spend against relevant legal budget.Advised senior management on consumer protection compliance for new products.Conducted internal assessments to identify data privacy risk and provide strategic leadership on how to implement new processes to aid in data protection.

Represented AT&T in a wide breadth of litigation from inception to final disposition including trials,mediation, and arbitration.Assessed risk and potential liability in collaboration with AT&T’s other Business Development Units arising out various commercial agreements such as service agreements with large-scalebulk customers; (ii) commercial lease agreements; and (iii) indemnification disputes betweenAT&T and authorized dealerships.Mediated, arbitrated, or trial 50+ civil action claims inclusive of topics such as commercial,construction, and insurance.Saved AT&T over $5 million annually by defeating a new income tax in Puerto Rico on groundsof unconstitutionality.Obtained a permanent injunction in the U.S. Virgin Islands where the municipality issued anunlawful ‘stop work’ order against AT&T’s fiber optic buildout.