Tony Viardo Email & Phone Number

Washington DC-Baltimore Area

As a member of Families USA's senior leadership team, responsible for developing, leading, and executing the organization’s comprehensive communications strategy, including continuously expanding and augmenting FUSA’s impact with the media, partners, policymakers, key stakeholders and the general public. Ultimately, to ensure FUSA is most effectively.

United States

• Guides organization in developing and implementing a comprehensive, integrated marketing platform and strategy. Manages and supports marketing operations and campaigns across the association's various departments; to.
• Directs the association’s creative campaigns, ensuring campaigns are created, developed, and delivered to meet the association’s goals and objectives.
• Develops, executes, and measures marketing plans and communication strategies for the organization; including advertising, promotions, published communications, social media efforts, and other public-facing.
• Directs and designs internal and external branding initiatives throughout the organization, including style and communication standards.
• Develops and manages marketing for membership retention campaigns. Advises on recruitment efforts and supports the efforts of regional membership staff.
• Analyzes membership strategies/results to develop and implement changes and/or new campaigns to engage and retain members.

Washington D.C. Metro Area

• As an integral member of the Executive Team, assists in developing the strategic direction for the Association, connecting members and facilitating enhanced brand recognition, and educating members and stakeholders.
• Provide input on short- and long-term strategic goals and plans
• Lead and sustain team resources to include staff recruitment, professional development/retention, work plans and deliverable timelines
• Develop and oversee budgets for the Strategic Marketing portfolioStrategic Partnerships
• Drive partnerships and strategic engagement with industry allies, government agencies and stakeholders
• Identify and recruit potential candidate organizations to expand network of regional partners

Dupont Circle, Washington, DC

Achievement Highlights:o Built new Marketing & Communications Department and platform. Now an efficient, professionalized, high-impact program, with a team of three, and marketing budget of $120,000+.o Spearheaded INCREASES in:--Association membership (net) by 20%+ (After it had plateaued for 8 years)--Attendance to all conferences for three consecutive.

Washington D.C. Metro Area

Achievement Highlights:o Created and executed full MarComm campaigns for major conferences—CSPA Annual Meeting and Mid-Year Meeting—including theme/branding; visual design; collateral production; media releases; new sponsorship models.o Contributed to and edited official statements and public letters to Congress, federal agencies (EPA, CDC, CPSC) and state.

Chicago, IL / New York, NY

Achievement Highlights:--Created and founded new marketing firm (Blue Dot Literary) for publishing—which eventually merged with trade publishing company (Astor + Blue); Company eventually sold to UK Publisher, House of Stratus--Innovated marketing platform with training materials--including traditional media publicity, retail promo and new media.--Managed.

Greater Chicago Area

• Achievement Highlights:
• Helped directly drive company’s--industry-setting--annual sales revenue increases of 40%+ for five consecutive years. Successfully marketed five NY Times Bestsellers and dozens of sales successes.
• Re-built and managed National TV Publicity platform. Pioneered internet marketing platform. Created in-house media training system. Helped re-write employee training manual.Responsibilities
• Led marketing and branding strategy for new titles (30–50+ front list titles per season; 60 – 100+ front list titles per year). Specialty genres: Non-Fiction - Business & Sales; Politics; Health; Self-Help; Women’s.
• Organized author events, and multi-city tour schedule

• Led marketing and branding strategy for assigned titles. Specialty genres: Non-Fiction - Business & Sales; Politics; Health; Self-Help; Women’s Interest; Sports & Leisure. Fiction - Mystery; Thriller; Women’s Fiction.

Albuquerque, New Mexico Area

• General on-air reporter with expertise in Politics (local, state, federal) Crime, Health, Education and Environment. Assigned State-House / Governor’s beat 2004
• During tenure, KRQE Newscast rated #1 in multiple Nielsen ratings

Des Moines, Iowa Area

• General on-air reporting with an expertise in Politics (local, state, federal) Courts, Health & Public Affairs, Education and Investigative.
• Wrote, produced, shot and edited video for daily newscast, as “one man band

Ma, Broadcast Journalism, 4.0

Bachelor Of The Arts, Journalism

High School Diploma