Tony Viardo Email & Phone Number

Washington Dc-Baltimore Area

As a member of Families USA's senior leadership team, responsible for developing, leading, and executing the organization’s comprehensive communications strategy, including continuously expanding and augmenting FUSA’s impact with the media, partners, policymakers, key stakeholders and the general public. Ultimately, to ensure FUSA is most effectively advancing its policy goals to ensure the best health and health care are equally affordable and accessible to all.

United States

Guides organization in developing and implementing a comprehensive, integrated marketing platform and strategy. Manages and supports marketing operations and campaigns across the association's various departments; to include membership retention, promotion of member communities, and development, delivery, and sales related to AAJ products and services. Essential Functions:• Directs the association’s creative campaigns, ensuring campaigns are created, developed, and delivered to meet the association’s goals and objectives. • Develops, executes, and measures marketing plans and communication strategies for the organization; including advertising, promotions, published communications, social media efforts, and other public-facing communication programs through a variety of mediums. • Directs and designs internal and external branding initiatives throughout the organization, including style and communication standards. • Develops and manages marketing for membership retention campaigns. Advises on recruitment efforts and supports the efforts of regional membership staff. • Analyzes membership strategies/results to develop and implement changes and/or new campaigns to engage and retain members. • Mines and analyzes data for customer insights and the creation of market audiences.• Serves as project manager for assigned internal departments. • Develops materials such as print and web ads, online content, social media messaging, brochures, exhibit collateral, direct mail, and emails; collaborating on creative direction. • Consults with members, association officers, internal stakeholders, and vendors on new strategies and messaging. • Manages relationships with external vendors for printing, fulfillment, mail house services, list brokers and other marketing-related activities. • Supervises five member marketing team, providing on-going support, training, mentoring, strategic direction, professional development guidance, and performance reviews as needed.

Washington D.C. Metro Area

As an integral member of the Executive Team, assists in developing the strategic direction for the Association, connecting members and facilitating enhanced brand recognition, and educating members and stakeholders about the latest developments in policy, technologies and markets. Provides strategic vision and leadership for the overall brand, as well as direction and leadership to the Programming, Events, Marketing and Communications teams. Participates in Association strategy, management and policy formation, in accordance with ESA's core values, vision and mission. Duties & Responsibilities:Executive Management• Provide input on short- and long-term strategic goals and plans• Lead and sustain team resources to include staff recruitment, professional development/retention, work plans and deliverable timelines• Develop and oversee budgets for the Strategic Marketing portfolioStrategic Partnerships• Drive partnerships and strategic engagement with industry allies, government agencies and stakeholders• Identify and recruit potential candidate organizations to expand network of regional partners• Oversee planning/execution of additional events, e.g., regional policy forums and training seminarsMarketing & Communications• Maintain online presence and implement social media strategy• Oversee the website and member portal• Plan and execute annual external communications strategy• Develop and maintain organizational messaging, outreach and communications campaigns, as well as manage targeted messaging campaignsEducation• Provide strategic direction and leadership over a robust, high-quality portfolio of educational activities, including webinars and content for Association’s keystone events• Supervise production of white papers, fact sheets and legislative summaries in collaboration with the Policy team• Oversee implementation of ESA’s external Technical Advisory Council and provide strategic input to the work plan and deliverables

Dupont Circle, Washington, Dc

Achievement Highlights:o Built new Marketing & Communications Department and platform. Now an efficient, professionalized, high-impact program, with a team of three, and marketing budget of $120,000+.o Spearheaded INCREASES in:--Association membership (net) by 20%+ (After it had plateaued for 8 years)--Attendance to all conferences for three consecutive years--Media placements by 10X, and 15X, year-over-year since 2016 --Website traffic and all social media account followers from 27% – 200+% (Twitter, FB, LinkedIn)o Managed complete company rebrand, with full managerial role in all stages: conceptualization; language and messaging; logo and visual art design; SOP and style guide.o Initiated, created and launched new specialty conference: Strategic Communications: H2O. Full managerial role in conception, organization, programming—wrote all sessions, booked all speakers—budgeting, and marketing. Today, the second most-attended specialty conference, with attendance & revenue growth every year.o Initiated, created and launched new commercial grade bi-annual magazine: the Clean Water Advocate. As Editor-in-Chief, full managerial role over conception, budgeting, production, editorial, layout, visual design, and distribution. Circ. = 5000+.o Created and launched new, comprehensive publishing platform including: two weekly e-newsletters; rebranded annual report; branded press kits; event collateral; blog; re-launched social media accounts (FB, Twitter, LinkedIn), and more. Full managerial role over conception, planning, organization, content curation and execution.o Retooled and expanded media outreach platform, with new contact lists; in-house press release distribution system; and analytics. Increased media mentions: 659 in 2016; 7,100+ in 2017; 13,900+ in 2018. Notable placements: Time, Washington Post, NYTimes, The Hill, Politico, CNN Money.o Staff Lead and supervisor of relaunched Communications & Public Affairs Committee.o Member, Management Team.

Washington D.C. Metro Area

Achievement Highlights:o Created and executed full MarComm campaigns for major conferences—CSPA Annual Meeting and Mid-Year Meeting—including theme/branding; visual design; collateral production; media releases; new sponsorship models.o Contributed to and edited official statements and public letters to Congress, federal agencies (EPA, CDC, CPSC) and state regulators and legislatures.o Created and executed MarComm campaign for National Inhalants & Poison Awareness Week, a public awareness campaign by affiliate, Alliance for Consumer Education: branding, strategy, media releases, visual design direction; social media collateral production and management.o Developed official presentation collateral while managing MarComm support for CSPA member committees: Air Care Communications Task Force and Preservation Stewardship Task Force.o As head of digital marketing: revamped NewsStream (e-newsletter) format and increased open rate by 33%, subscribers by 20%; increased monthly blog traffic by 35%; increased LinkedIn followers from 749 to 2200+.o While managing Crisis Communications issues faced by members, produced comprehensive response kits including: media research, talking points, release templates, and briefing slide decks.o Zika Outbreak Relief Project - Provided MarComm support for collaboration among the Centers for Disease Control (CDC), the CDC Foundation and HCPA—which coordinated private sector companies (Church & Dwight, 3M, CRC Industries, RB, SC Johnson, more) to donate relief products to impacted communities.Executive Responsibilities Detail: Managed media relations and all daily internal/external MarComm across all departments and product divisions; directed marketing initiatives; provided support for advocacy, events and overall member engagement; curated website; grew social media presence; set editorial calendar; developed strategies for PR, public outreach and branding.

Chicago, Il / New York, Ny

Achievement Highlights:--Created and founded new marketing firm (Blue Dot Literary) for publishing—which eventually merged with trade publishing company (Astor + Blue); Company eventually sold to UK Publisher, House of Stratus--Innovated marketing platform with training materials--including traditional media publicity, retail promo and new media.--Managed marketing team of four—set work-flow, campaign calendars, budgeting and training. Increased operational efficiency.

Greater Chicago Area

Achievement Highlights:• Helped directly drive company’s--industry-setting--annual sales revenue increases of 40%+ for five consecutive years. Successfully marketed five NY Times Bestsellers and dozens of sales successes.• Re-built and managed National TV Publicity platform. Pioneered internet marketing platform. Created in-house media training system. Helped re-write employee training manual.Responsibilities• Led marketing and branding strategy for new titles (30–50+ front list titles per season; 60 – 100+ front list titles per year). Specialty genres: Non-Fiction - Business & Sales; Politics; Health; Self-Help; Women’s Interest; Sports & Leisure. Fiction - Mystery; Thriller; Women’s Fiction; Romance; Contemporary; Literary; Historical.• Organized author events, and multi-city tour schedule

• Led marketing and branding strategy for assigned titles. Specialty genres: Non-Fiction - Business & Sales; Politics; Health; Self-Help; Women’s Interest; Sports & Leisure. Fiction - Mystery; Thriller; Women’s Fiction; Romance; Contemporary; Literary; Historical.

Albuquerque, New Mexico Area

• General on-air reporter with expertise in Politics (local, state, federal) Crime, Health, Education and Environment. Assigned State-House / Governor’s beat 2004• During tenure, KRQE Newscast rated #1 in multiple Nielsen ratings

Des Moines, Iowa Area

• General on-air reporting with an expertise in Politics (local, state, federal) Courts, Health & Public Affairs, Education and Investigative.• Wrote, produced, shot and edited video for daily newscast, as “one man band

Ma, Broadcast Journalism, 4.0

Bachelor Of The Arts, Journalism

High School Diploma