Ashley Previte

Ashley Previte Email and Phone Number

Digital Content Editor @ NYSERDA
Syracuse, NY, US
Ashley Previte's Location
Syracuse, New York, United States, United States
Ashley Previte's Contact Details

Ashley Previte work email

Ashley Previte personal email

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About Ashley Previte

Dynamic content strategy and copy leader with two decades of proven results for Fortune 50-500 clients in the tech, pharmaceutical, and financial industries. My work drives traffic, engages users throughout their journey, and inspires clicks.

Ashley Previte's Current Company Details
NYSERDA

Nyserda

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Digital Content Editor
Syracuse, NY, US
Website:
nyserda.ny.gov
Employees:
679
Ashley Previte Work Experience Details
  • Nyserda
    Digital Content Editor
    Nyserda
    Syracuse, Ny, Us
  • Pacific
    Growth Director
    Pacific Aug 2024 - Present
  • Pacific
    Growth Lead, Cro Manager
    Pacific Jul 2024 - Aug 2024
  • Terakeet
    Content Lead, Strategy
    Terakeet Jul 2022 - Jul 2024
    Syracuse, New York, United States
    Develop and lead user-first, results-driven content strategy for the company's largest enterprise contract and publishing powerhouse with a focus on SEO, UX and CROManage the execution of strategic initiatives and production deliverables, overseeing a team of 20+ writers, editors, and content strategistsCollaborate with technical SEO and UX/CRO teams to develop an up-to-the-minute holistic strategy that aligns with brand goals, OKRs and an ever-shifting market
  • Terakeet
    Senior Digital Content Strategist
    Terakeet Jan 2021 - Jul 2022
    Syracuse, New York Area
    Created and implemented conversion strategies for Fortune 500 clientBuilt out content for the full conversion funnel, including SEO and UX optimized articles and landing pages Created strategies to boost traffic, nurture leads, and convert usersMentored team of content strategists and content writers
  • Terakeet
    Senior Digital Content Specialist
    Terakeet Jan 2020 - Jan 2021
    Wrote and optimized content for SEO, UX, conversionRepresented content on client calls and presented in QBRsMentored writing team and QAd work, ensuring adherence to best practices
  • Trainor Associates
    Director Of Content
    Trainor Associates Jan 2019 - Jan 2020
    New Hartford, New York
    Led brand messaging strategy and content strategy for national and global brandsConceptualized campaigns and directed creative for print and digital marketingWrote and optimized copy and and content for SEO, UX, CRO: websites, marketing landing pages, e-books, digital ads, email nurture streams etcManaged social media strategy.Created and managed all editorial calendars and contributing writers
  • Media Logic
    Creative Director
    Media Logic Jan 2018 - Apr 2019
    Albany, New York Area
    Developed and pitched creative campaign concepts for enterprise financial and healthcare clientsWrote website, landing page, and ad copy with a focus on conversion
  • Bhg Financial
    Senior Copywriter
    Bhg Financial Feb 2018 - Feb 2019
    Syracuse, New York
    Drove leads and boosted conversions as head of copy for internal agencyCreated and executed highly-targeted data-driven digital and traditional B2B and B2C campaigns Led content strategy, planning and creation, and managed vendors Developed and executed brand strategy
  • Creative Communication Associates
    Senior Copywriter & Content Strategist
    Creative Communication Associates Jan 2017 - Jan 2018
    Troy, New York, United States
    Created brand platforms for colleges and universities, and drove brand awareness and engagement through fresh copy and conceptsWrote digital copy and content for all stages of the sales funnel, including websites, landing pages, ebooks, Facebook canvas ads and email nurture streams Launched and ran university blogs, created user-first content strategies, managed editorial calendars and contributing freelancersDeveloped impactful direct-mail pieces to drive enrollment
  • The Patient Experience Project, An Eversana Agency
    Senior Editor
    The Patient Experience Project, An Eversana Agency Apr 2016 - Apr 2017
    Saratoga Springs, Ny
    Established style guides for pharmaceutical and biotech clients Edited all content to ensure consistency, best practices for writing, correct grammar and syntax, and adherence to editorial styleMaintained integrity of messaging across all media channelsOffered solutions to tighten copy and drive results
  • Inkbug Media
    Senior Content Strategist, Copywriter And Editor
    Inkbug Media Dec 2015 - Sep 2016
    Lindale, Texas, United States
    Edited content and copy for novels written by USA Today bestselling authorDeveloped content strategy and managed content for author website and nutrition education websiteWrote and edited scripts for nutrition education DVD series “Real Food Kids”Created marketing plan for DVDs and e-booksManaged ARC (advance reader copy) email campaigns
  • Ayco, A Goldman Sachs Company
    Senior Copywriter & Editor, Brand Strategy
    Ayco, A Goldman Sachs Company Apr 2015 - 2016
    Saratoga Springs, New York, United States
    Established new brand identity, created messaging frameworks and defined editorial styleProvided creative direction on the reimagining of all firm marketing collateral and sales material Wrote results-driven copy for eight Fortune 500 companies as part of B2B campaignsSpearheaded brand ambassador group and led firm-wide brand workshops to better leverage messaging across all businesses Directed and collaborated with agency engagements for content strategy
  • Fingerpaint
    Senior Editor
    Fingerpaint Jan 2013 - 2015
    Saratoga Springs, New York, United States
    Served as chief editor for Fortune 500 clients across a multitude of industries Maintained integrity of messaging across various channels (print, digital, video)Established brand guidelines and ensured adherence to editorial style and brand standardsWorked closely with writing staff to translate complicated messages into engaging copyEnsured accuracy of medical annotations and references, and compliance with FDA requirements
  • Mcmurry/Tmg, Llc
    Copyeditor
    Mcmurry/Tmg, Llc Jan 2012 - 2014
    Saratoga Springs, New York, United States
    Edited and proofread client marketing materials for the financial services, healthcare and retail industries Wrote engaging headlines and developed clear, concise contentEnsured consistent editorial style and maintained brand standards across all channels
  • Brayton Graphics
    Copywriter
    Brayton Graphics 2008 - 2012
    Albany, New York, United States
    Wrote digital copy and content for clients across many industriesWorked with innovative startups and established tech companies

Ashley Previte Skills

Web Content Content Strategy Editorial Copy Editing Press Releases Newsletters Publications Publishing Magazines Content Management Journalism Fact Checking Content Development Proofreading Storytelling Newspapers Marketing Copy Freelance Writing Feature Articles Online Publishing Copywriting Seo Copywriting Business Strategy Content Writing Digital Copywriting Creative Writing Creative Direction Concept Development Editing Fiction Writing Creative Non Fiction Pharmaceutical Industry Brand Development Corporate Branding Branding And Identity Ap Style Chicago Style Ama Style Style Guides Style Guide Creation Drafting Press Releases Mobile Content Web Content Creation Content Marketing Marketing Strategy Marketing Communications Integrated Marketing Email Marketing B2b Marketing Strategy Driving Results Wordpress Squarespace Website Creation Biotechnology Industry Communications Planning Communication Brand Strategy Strategic Brand Positioning Brand Positioning Strategies Brand Implementation Reiki Advertising Children's Books Animal Welfare Advertising Agency Blogging Social Media Marketing Brand Awareness Ebooks Search Engine Optimization Backlinking Conversion Optimization Branded Content Digital Marketing Digital Strategy Editorial Calendars Conceptual Copywriting Digital Media Branding Brand Marketing Messaging Strategy Landing Page Optimization Website Copy Keyword Copywriting

Ashley Previte Education Details

Frequently Asked Questions about Ashley Previte

What company does Ashley Previte work for?

Ashley Previte works for Nyserda

What is Ashley Previte's role at the current company?

Ashley Previte's current role is Digital Content Editor.

What is Ashley Previte's email address?

Ashley Previte's email address is ap****@****ing.com

What is Ashley Previte's direct phone number?

Ashley Previte's direct phone number is +151872*****

What schools did Ashley Previte attend?

Ashley Previte attended Siena College.

What skills is Ashley Previte known for?

Ashley Previte has skills like Web Content, Content Strategy, Editorial, Copy Editing, Press Releases, Newsletters, Publications, Publishing, Magazines, Content Management, Journalism, Fact Checking.

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