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Syracuse, NY, US

Syracuse, New York, United States

Develop and lead user-first, results-driven content strategy for the company's largest enterprise contract and publishing powerhouse with a focus on SEO, UX and CROManage the execution of strategic initiatives and production deliverables, overseeing a team of 20+ writers, editors, and content strategistsCollaborate with technical SEO and UX/CRO teams to.

Syracuse, New York Area

Created and implemented conversion strategies for Fortune 500 clientBuilt out content for the full conversion funnel, including SEO and UX optimized articles and landing pages Created strategies to boost traffic, nurture leads, and convert usersMentored team of content strategists and content writers

Wrote and optimized content for SEO, UX, conversionRepresented content on client calls and presented in QBRsMentored writing team and QAd work, ensuring adherence to best practices

New Hartford, New York

Led brand messaging strategy and content strategy for national and global brandsConceptualized campaigns and directed creative for print and digital marketingWrote and optimized copy and and content for SEO, UX, CRO: websites, marketing landing pages, e-books, digital ads, email nurture streams etcManaged social media strategy.Created and managed all.

Albany, New York Area

Developed and pitched creative campaign concepts for enterprise financial and healthcare clientsWrote website, landing page, and ad copy with a focus on conversion

Syracuse, New York

Drove leads and boosted conversions as head of copy for internal agencyCreated and executed highly-targeted data-driven digital and traditional B2B and B2C campaigns Led content strategy, planning and creation, and managed vendors Developed and executed brand strategy

Troy, New York, United States

Created brand platforms for colleges and universities, and drove brand awareness and engagement through fresh copy and conceptsWrote digital copy and content for all stages of the sales funnel, including websites, landing pages, ebooks, Facebook canvas ads and email nurture streams Launched and ran university blogs, created user-first content strategies.

Saratoga Springs, NY

Established style guides for pharmaceutical and biotech clients Edited all content to ensure consistency, best practices for writing, correct grammar and syntax, and adherence to editorial styleMaintained integrity of messaging across all media channelsOffered solutions to tighten copy and drive results

Lindale, Texas, United States

Edited content and copy for novels written by USA Today bestselling authorDeveloped content strategy and managed content for author website and nutrition education websiteWrote and edited scripts for nutrition education DVD series “Real Food Kids”Created marketing plan for DVDs and e-booksManaged ARC (advance reader copy) email campaigns

Saratoga Springs, New York, United States

Established new brand identity, created messaging frameworks and defined editorial styleProvided creative direction on the reimagining of all firm marketing collateral and sales material Wrote results-driven copy for eight Fortune 500 companies as part of B2B campaignsSpearheaded brand ambassador group and led firm-wide brand workshops to better leverage.

Saratoga Springs, New York, United States

Served as chief editor for Fortune 500 clients across a multitude of industries Maintained integrity of messaging across various channels (print, digital, video)Established brand guidelines and ensured adherence to editorial style and brand standardsWorked closely with writing staff to translate complicated messages into engaging copyEnsured accuracy of.

Saratoga Springs, New York, United States

Edited and proofread client marketing materials for the financial services, healthcare and retail industries Wrote engaging headlines and developed clear, concise contentEnsured consistent editorial style and maintained brand standards across all channels

Albany, New York, United States

Wrote digital copy and content for clients across many industriesWorked with innovative startups and established tech companies