- Managed IT infrastructure and provided comprehensive support in 30 branches for approximately [500]- user network, addressing software, hardware, and security system issues through proactive maintenance and monitoring.- Enhanced cyber security protocols, including firewall upgrades, network troubleshooting and network device configuration across multiple sites.- Provided strategic MIS improvements that increased data access and visibility.- Led IT audits, daily backups, ticketing, and vendor management while maintaining data center operations, Windows Server OS, and system security, End-point Security.- Developed internal systems and ensured seamless IT infrastructure and operational security across the organization.

- Administered MIS portals with a focus on managing databases related to programs, content, and production planning.- Manage social media management for official accounts on Facebook, YouTube, and Twitter. - Generated and presented reports using Excel and PowerPoint, providing actionable insights.- Utilized Kantar People Meter Software for local and international TV ratings and viewership analysis & conducted detailed viewership and competitor analysis.- Worked with BI Publisher to create reports for news, programming, and departmental applications. Developed and managed personalized marketing campaigns to engage target audiences.- Created and analyzed market value reports, research, and marketing documentation.

- Planned and designed circuits for ADSL and SHDSL installations, including VPN networks. - Installed, tested, and commissioned ADSL and SHDSL routers at various sites.- Monitored and resolved daily installation queries.