• Develop and promote Middlesex University Brand in the region• Develop and execute print, social and digital media strategy for MDX Dubai in the region • Plan, execute and monitor marketing and promotional strategy for the MDX Dubai in the region • Evaluate market opportunities and adapt the recruitment strategy based on market trends• Develop and manage agents’ network in the region and work closely with the partners• Strengthen the footprints of Middlesex University Dubai in the region• Work with local PR firms to ensure MDX Dubai’s reputation in the region• Carry out student counseling sessions at schools, colleges and universities• Track job market abroad and advise students on work opportunities along with (and post) studies to support their finances• Participate in events, career fairs and joint events to promote MDX Dubai in the region• Assess students’ aptitude and advise on best study options and choice of career• Ensure student recruitment as per the university’s recruitment policies• Promote and track website traffic through analytics and ensure conversions• Liaise with the school and college principals, teachers and counselors to update them with study options abroad for their students • Arrange seminars and training sessions for teachers and students• Plan and manage visits of the foreign faculty to the partner schools and other networks• Develop and maintain strategic linkages with key stakeholders in the market• Track competition and make recommendations to the management • Identify opportunities in the region and update management on the changing landscape and advise future course of action

• Devise, implement & oversee the marketing strategy for university and its hospitals• Devise, implement & oversee recruitment strategies for all the academic programs and disciplines• Prepare marketing budgets and exercise control on expenditures to ensure maximum ROI• Oversee project management for developmental projects and ISO certification• Plan and execute mega projects for maximum visibility and corporate social responsibility• Prepare feasibility studies for launch of new campuses, new departments/faculties and new academic programs,• Oversee marketing operations and work closely with administration department(s) and relevant department heads for space allocation/management at the campuses• Devise digital strategy for the organization and oversee website maintenance/updates, online applications software, social media channels, content strategy • Oversee preparation of print publications, newsletters, press kit, marketing collateral and gift items for corporate linkages• Devise PR strategy, oversee press coverage, media relations, media monitoring & reputation management• Direct smooth planning and execution of all university events, campus launch, dignitary visits, seminars including national and international conferences• Devise strategies and plans to ensure achievement of business development goals of the organization• Plan and hold student recruitment seminars, open houses, road shows and participation in educational fairs• Liaise with the schools and college principals and counselors for student counseling and upstream integration • Hold career fairs, conferences and seminars and liaise with industry for internships and campus recruitment drives• Ensure recruitment and selection, training and development, motivation and performance management and evaluation of the best teams for marketing, PR, events, outreach, digital and social media, admissions, CRM and healthcare marketing

Leading the marketing, communications and admissions function, develop marketing strategies, marketing budget and resource management with special emphasis on digital marketing (SEO, SEM & display ads, affiliate, email and mobile marketing), internal marketing and targeted marketing to ensure effectiveness.Developed Online Application Systems and transformed from manual to automated application system and integrated with Campus Management System. Revamped the website, developed brand identity guidelines and contributed in attainment of ISO certification for the University.

Established marketing and communication department. Developed SOPs, manuals, SLA's and workflows. Some of the major contributions include initiation of social marketing and engagement activities, direct marketing (email and sms) campaigns, outreach and collaborations, CRM, internal customers and community engagement initiatives, achievement of admission targets for all programs, support to all faculties and departments in holding events, printing and publications etc.

• Oversee the personal selling function • Managing the sales teams’ performance for the north region • Managing trade shows, exhibitions, stalls, presentations, LSP's, RTD's etc.• Appoint, support, evaluate and work closely with the distributors, dealers and agents• Liaise with the top management and act as a bridge between sales force and the management• Manage the north region sales and promotional activities• Recruit, train and monitor the sales teams for sales calls, target setting and help them achieve their targets• Provide market feedback to the management on product performance and competitor activities • Receive periodic reports from the sales teams and fix deviations by taking timely and appropriate remedial actions• Managing the Key Accounts, Institutional Sales and PR• Devise the annual targets, incentive schemes and promotional budgets