- Responsible for managing widespread geography of Sadiqabad ( the Plant Production Territory)- Managingyearly sales plan, Credit & Stock Management, Resource Management, and DealersManagement- Handling all fertilizer product by ensuring availability/visibility of all SKUs in the market.- Achieved 111% sales plan by engaging the dealers with growth of 358 % over LY- Retail Channel activation has increased from LY with growth of 54%- Highest ever NP sales in Sadiqabad Sales Territory- In Talent Review Program winner for Q1 2023.- Best District Sales Manager Award for 2023 Business- Best District Sales Manager of Display Drive Competition- Won SS Pagh Shop Competition Award

-Responsible for managing widespread geography of Karachi (Mandi Ws, Scattered WS and GT)-Responsible for managing area’s yearly Budgets, Sales Forecasting, Stock Management, Resource Management, Distributor Management and Trade Activities - Categories handling and ensuring availability/visibility of all SKUs in the market with zero OOS- Responsible to drive the team (NFL’s and 3p ) along with representatives with coordination and coaching them to achieve the set targets along with KPIs- Responsible to ensure RTM resource viability to sustain and grow the business and working with cross functional departments (Operations/Capability, Category, SC and MIS ) to ensure corporate agenda on business growth - Achieved 102% revenue budget of fiscal year,. - Distributor revamping has stated in July 2021 with replacement of distributor and in July it was -24% with fiscal year closing it is 13% growth in secondaries- Minimize the cost to serve by optimizing resources from LY and saved upto 2 million - Activity has started for Universe hygiene and all universe updated with geo coordinates and remove the outlets that didn’t bought from last 3 months that were impacting on KPIs - Minimized OOS from 10% to 2% on an average by dashboarding and PJP optimization - By negotiating with distributor , best in class infrastructure has been made that is benchmark for KHI Region

Leading the Zone and formulating sales strategy for assigned zonePrincipal Responsibilities:- Zonal sales budget planning - Monthly sales forecast for zones and territories- Plan quarterly sales targets for individual executives in line with annual sales plan- Suggesting and executing trade offer plans in line with economic environment, competitors expected trade offers, and marketing plans.- Ensuring products availability at all potential outlets and ensure efficient & effective implementation of the availability plan.- Planning for new customer development in term of new shops especially the remote market and implementing the plan.- Managing the performance of executives of the territories.- Supervising and training the distributors and sales force to achieve sales targets.- Evaluating current and future market trends- Providing marketing information / marketing guidelines to the sales team- Managing and Maintaining Field Force staff by training, appraising, counselling and motivating

Responsible for Key Accounts and Wholesale of Islamabad Region - Building and maintaining strategic partnerships with customers and drive customer satisfaction through superior service and execution - Business negotiations and reviews with customers. Maintaining agreements with customers and looking for new opportunities. - Developing and managing trade fund (TTS) annual plans and P+L budgets for assigned Accounts and work with Finance Controller Budget Analysts for monthly review- Developing timely and accurate forecasts (volume and spend) for assigned accounts/ update and revising monthly volume - Resolving the issues and problems faced by customers and dealing with complaints to maintaining trust

 Successfully implemented the ID Program in the Area and delivered assigned KPis Proficiently managing relationship with local traders to muster their support and loyalty needed to carry out TM&D programs, cycle and merchandising activities and brand launches  Responsible for a volumetric contribution of approximately 22% of total Area’s primary sale volume Managing a team of more than 70 personnel across different domains Ensuring online funds management and claim processing for the VBP Frequent market visits to evaluate the efficiency of distribution  Ensuring brand availability and visibility to minimizing OOS situation Monitoring channel wise secondary sales to enhance coverage and sales volume Planning trade offers and retail/consumer promotions to improve off take Responsible for handling merchandising budgets and promotion. Coordinating with suppliers and functionaries on BTL activities for different brands Ensured imparting various professional trainings to direct & indirect staff in my section in order to enhance their efficiency and boost their level of motivation

 Responsible for 3 Distributions Achieved 7 % growth in Premium segment  Responsible for handling merchandising budgets and promotion , Effective and efficient implementation of all national and local marketing and promotional programs Successfully launched ID program Ensuring brand availability and visibility through communication and active trade support Complete compliance with all the legalities pertaining to tobacco industry Managing a team of more than 30 personnel across different domains Addition of markets Jamsabad and Meerwah with proper beat making and addition of DRs . Frequent market visits in far flung Thar areas ( Mithi , Islamkot , Nangarparkar) for execution of activities and to ensure brand availability and visibility by making trade relationship with the local sindhi unions

 Managing key accounts by creating value for account over and above specific opportunities Corporate level (B2B) Sales & one-to-one solutions for clients requirements  Explore new Customers for Postpaid Sales Conducted regular visits to make potential customers MNP/Conversion sales