Directed import/export operations at K&A Group, focusing on Pakistani goods.Secured international trade deals and optimized supply chain logistics.Conducted market research to target profitable export markets and products.Implemented quality control and compliance with international trade regulations.Managed financial strategies and cultivated key government and supplier relations.

Spearheaded the technical strategy and vision as CTO at City Markaz, a leading multi-vendor platform.Led the development and deployment of a scalable multi-vendor e-commerce system.Managed cross-functional teams for system design, development, and maintenance.Oversaw integration of advanced analytics to track vendor performance and customer behavior.Directed the implementation of robust cybersecurity measures to protect vendor and customer data.Coordinated with vendors to ensure seamless onboarding and service integration.Initiated and supervised the adoption of cloud services for improved scalability and reliability.Drove continuous innovation and technology upgrades to stay ahead in a competitive market.Implemented agile methodologies to accelerate product development cycles.Cultivated a culture of technical excellence and continuous learning within the organization.