Lead the digital portfolio, achieving the company’s paperless goals through process digitalization.Established an e-commerce channel to pivot sales to digital platforms.Managed vendors for digital services and engaged content creators for affiliate marketing.Marketing Analytics: Implemented advanced marketing analytics to track and optimize campaign performance, resulting in a 15% increase in digital engagement.Customer Insights: Analyzed customer behavior data to identify trends and opportunities, driving targeted marketing strategies and personalized customer experiences.

Headed the xDSL segment, overseeing revenue and developing new retail segment portfolios.Utilized data analytics and market research to understand customer behavior and preferences, leading to the development of targeted marketing strategies that increased service adoption by 20%.Launched a hard bundle portfolio, boosting service adoption and retention rates.Conducted routine campaign evaluations and developed GTM strategies with area-based promotions.Reduced revenue leakages by improving processes and deploying systematic IT solutions.Developed an annual calendar for marketing campaigns, incorporating insights from data analysis to enhance campaign effectiveness.Led the core team for the launch of the first-ever TVC for flash fiber, leveraging insights to tailor the messaging and reach the target audience effectively.

Developed retail segment portfolios, leading to significant revenue growth.Analytics Focus: Leveraged advanced analytics to track and analyze customer data, reducing churn by 1% through targeted retention strategies.Implemented end-to-end customer lifecycle processes, utilizing data insights to enhance customer experience and retention.Designed and launched early handholding campaigns, positively impacting sales health.Formulated and led the 2023 commercial budget based on comprehensive data analysis and market trends.Part of the core team that implemented key projects such as electronic billing and a technical queue in the contact center, driven by data-driven insights.Led an internal team of 9 people, using data analytics to guide strategic decisions and improve segment performance.

Developed a 24x7 contact center for a UK-based client, managing a team of 50.Handled IPv4 trading, data center co-location clients, and sourced new business opportunities.

Led nationwide dunning and retention teams, optimizing customer lifecycle management.Conducted financial audits to design win-back products and strategies, improving customer retention.

Led a team of key account managers for a Scotland-based food distribution company.Conducted market surveys to manage customer experience and redesigned pricing strategies.

Identified new business opportunities and headed overall commercial operations.Provided innovative solutions and managed corporate meetings and issues

Conducted customer insight analysis and developed customer lifecycle management strategies.Managed retention teams and designed win-back strategies for churned customers.

Organized extracurricular activities and motivational events.Managed internal and external communications, vendor relations, and competitor analysis.