• Marketing and Promotions of existing as well as new projects of Gulshan Group.• One major strategy I came up with for Social Media was leveraging our employee’s social media presence to increase brand mentions as well as make our employees the brand advocates.• Generating leads for real estate projects at the lowest possible costs and improving quality over time through optimization and understanding customer behavior.• Detailed understanding of the traffic acquired and… Show more • Marketing and Promotions of existing as well as new projects of Gulshan Group.• One major strategy I came up with for Social Media was leveraging our employee’s social media presence to increase brand mentions as well as make our employees the brand advocates.• Generating leads for real estate projects at the lowest possible costs and improving quality over time through optimization and understanding customer behavior.• Detailed understanding of the traffic acquired and optimizing the landing page as well as campaign communication based on that.• Initiatives and activities include campaigns (Web, social/digital media, broadcast, events, etc.)• To work with and manage the vendors, media, and other agencies to deliver appropriate marketing communication & evaluating their performance to ensure the meeting of service, cost, delivery, and quality norms.• Increase brand penetration and position Gulshan Group as a preferred choice in field of Real estate Industry by enhancing the brand image & increasing the brand awareness.•Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI•Had setup a Telesales model to enhance lead generation & thereby increasing sales. Show less

• Digital Strategies: Generated quality leads for the company to acquire new clients.• Search Engine Optimization - Made On –On-Page that would make the website SEO friendly i.e. Meta Tags update, Keyword addition in the content, UI changes (stress on mobile experience), Schema Implementation, etc.• Social Media Management - Weekly content creation and monitoring of social interactions like mentions, engagement, etc. with regards to the brand.