- Conduct keyword research to guide content teams.- Review technical SEO issues and recommend fixes.- Optimize website content, landing pages, and paid search copy.- Direct off-page optimization projects (e.g., link-building).- Work with social media and content teams to ensure SEO best practices are properly implemented.- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.- Keep up to date with the latest SEO trends and best practices.- Monitor and evaluate search results and search performance across major search channels.

- Developed and implemented social media strategies, curated compelling content, and effectively managed and monitored various social media accounts.- Define project scope, objectives, and deliverables in collaboration with stakeholders.- Develop detailed project plans, including timelines, milestones, and resource allocation.- Coordinate internal resources and third parties/vendors for the flawless execution of projects.- Ensure that all projects are delivered on-time, within scope, and within budget.- Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility.- Develop a detailed project plan to monitor and track progress.- Report and escalate issues to management as needed.- Manage the relationship with the client and all stakeholders.- Track project performance, specifically to analyze the successful completion of short and long-term goals.- Measure project performance using appropriate systems, tools, and techniques.- Report and escalate to management as needed.- Establish and maintain relationships with third parties/vendors.- Create and maintain comprehensive project documentation.- Delegate project tasks based on junior staff members' individual strengths, skill sets, and experience levels.- Develop spreadsheets, diagrams, and process maps to document needs.- Frame and manage the creation of sitemaps to ensure clear website structure and navigation.- Collaborate with web developers and designers to ensure the sitemaps align with user experience goals and SEO best practices.-Analyze social media metrics and provide reports-Stay up-to-date with social media trends and best practices-Collaborate with cross-functional teams

- Create and execute effective lead generation strategies to drive inbound leads and maximize conversion rates.- Initiate and manage outbound lead generation campaigns, including cold calls, emails, and social media outreach.- Personalize outreach efforts to engage potential leads effectively and build relationships.- Leverage digital marketing channels such as content marketing.- Utilize CRM systems, marketing automation tools, and lead-tracking software to manage and track leads.- Ensure the accuracy and cleanliness of lead databases.- Collaborate with content teams to create compelling and targeted content that drives lead engagement.- Conduct market research to understand the needs and preferences of target audiences.- Analyze market trends and competitor activities to refine lead-generation strategies.- Evaluate and qualify leads to ensure they meet predefined criteria for potential customers.- Monitor and analyze the performance of lead generation activities.Work closely with the sales team to ensure a smooth handover of leads.- Provide feedback and insights to the sales team to enhance lead conversion rates.