Led the creative direction for multiple high-impact campaigns, ensuring cohesive visual storytelling and brand consistency.- Directed set design and costume design for various film productions, creating visually immersive and authentic settings that enhanced the narrative.- Developed and executed the visual strategy for the campaign, including design elements and messaging. - Managed the creation of campaign materials, ensuring alignment with brand identity and objectives. -… Show more Led the creative direction for multiple high-impact campaigns, ensuring cohesive visual storytelling and brand consistency.- Directed set design and costume design for various film productions, creating visually immersive and authentic settings that enhanced the narrative.- Developed and executed the visual strategy for the campaign, including design elements and messaging. - Managed the creation of campaign materials, ensuring alignment with brand identity and objectives. - Collaborated with cross-functional teams to produce high-quality content that engaged and resonated with the target audience.- Managed art direction for fashion shoots and editorial content, collaborating with photographers, stylists, and models to produce visually compelling imagery.- Developed and executed comprehensive campaign packaging, including visual elements and messaging strategies, that effectively communicated brand values and engaged target audiences.- Oversaw the production of visual content, ensuring high-quality output and alignment with the overall campaign objectives.- Achieved measurable success in campaigns, with significant improvements in audience reach, engagement, and brand recognition. Show less

-Storytelling and messaging: The ability to craft compelling narratives that resonate with target audiences and effectively communicate the desired impact of a project or initiative.-Social media management: Expertise in using various social media platforms to create and share engaging content, foster community engagement, and drive social impact.-Public relations and media outreach: Proficiency in building relationships with journalists, bloggers, and influencers to amplify impact… Show more -Storytelling and messaging: The ability to craft compelling narratives that resonate with target audiences and effectively communicate the desired impact of a project or initiative.-Social media management: Expertise in using various social media platforms to create and share engaging content, foster community engagement, and drive social impact.-Public relations and media outreach: Proficiency in building relationships with journalists, bloggers, and influencers to amplify impact stories and secure positive media coverage.-Stakeholder engagement: The ability to identify, engage, and maintain relationships with key stakeholders, such as community members, donors, policymakers, and industry partners, to maximize project impact.-Impact measurement and evaluation: The ability to design and implement monitoring and evaluation frameworks that capture the intended and unintended outcomes of a project, and use this data to inform decision-making and improve impact.-Multimedia production: Skills in creating various types of multimedia content, including video, audio, and interactive media, to effectively convey impact stories and messages.-Cultural sensitivity and inclusivity: The ability to navigate diverse cultural contexts, recognize and address biases, and ensure that impact communication efforts are inclusive and accessible to all.-Grant writing and fundraising: The ability to develop persuasive grant proposals and fundraising materials that effectively demonstrate the value of a project and secure funding from various sources.-Crisis communication and reputation management: The ability to navigate challenging situations, mitigate potential damage, and maintain a positive public image while effectively communicating impact during times of crisis. Show less

Developing an online strategy for campaigns in Pakistan in coordinated with the international Movement of Extinction rebellion ▪ Create synergy between the various groups working in Pakistan for the climate crises to amplify the message on an international level. ▪ Promotion of the Movement and the message in the public via outreach and training, media and publication. ▪ Organize local talks on climate crises and spreading awareness about the role of regenerative culture for a better world.

Responsible for the Communications and stakeholders’ relationships on the Asian continent to improve Sexual and Reproductive Health and Rights.• In charge of creating, editing, content for international advocacy campaigns & managing social media strategies while coordinating designers’ feedback and partners’ collaboration.• Organise workshops and trainings for regional stakeholders and participate in the creation of free online medical courses.• Establish and strengthen partners'… Show more Responsible for the Communications and stakeholders’ relationships on the Asian continent to improve Sexual and Reproductive Health and Rights.• In charge of creating, editing, content for international advocacy campaigns & managing social media strategies while coordinating designers’ feedback and partners’ collaboration.• Organise workshops and trainings for regional stakeholders and participate in the creation of free online medical courses.• Establish and strengthen partners' relationships to set up a referral system for the counseling platform.• Leading an international research survey on providers stigma, its analysis for direct project implementation.• Represent the organization at international and local conferences.• Manage and work remotely with teams from different time zones and cultures. Developed and maintained a database for pro-choice organization around Asia and the Middle East. ▪ Created and implemented strategy for online marketing as well as on the ground partnership for multiple countries in Asia for safe abortion partnership with leading organizations. ▪ Assisted in developing the online marketing and developed monthly reports, content and arranged events in the Philippines and Pakistan for safe abortion advocacy. ▪ Show less

▪ Increased monthly visitors from 3000 to 60,000 in 3 months with 30% repetitive new visitors on the site. ▪ Built and managed the company’s social media profile and presence. ▪ Analyzed data and used patterns to improve the reach to the people in a massive way. ▪ Collaborated with different enterprises to build a mutual profit business strategy via phone, email and in person. ▪ Monitor, track, record and report advertising performance metrics on a weekly/monthly basis to… Show more ▪ Increased monthly visitors from 3000 to 60,000 in 3 months with 30% repetitive new visitors on the site. ▪ Built and managed the company’s social media profile and presence. ▪ Analyzed data and used patterns to improve the reach to the people in a massive way. ▪ Collaborated with different enterprises to build a mutual profit business strategy via phone, email and in person. ▪ Monitor, track, record and report advertising performance metrics on a weekly/monthly basis to continually identify opportunities/risks and implement solutions to reach CPA, ROAS, and other KPI targets ▪ Analyzed data to optimize and scale marketing strategies and tactics increasing 10% sales on the website Show less

▪ Provided coordination, logistical and secretarial support for meetings on improving policy-making bodies- conducted between the PCSW and other stakeholders such as non-profits and government institutions. ▪ Organised seminars, lectures, and events. ▪ Assisted in coordination and participation of the participants in stakeholder consultation on the employment of women in the private sector involving a wide range of government labor institutions, trade unions, and non-profits via phone… Show more ▪ Provided coordination, logistical and secretarial support for meetings on improving policy-making bodies- conducted between the PCSW and other stakeholders such as non-profits and government institutions. ▪ Organised seminars, lectures, and events. ▪ Assisted in coordination and participation of the participants in stakeholder consultation on the employment of women in the private sector involving a wide range of government labor institutions, trade unions, and non-profits via phone and email. ▪ Researched and documented a library of domestic abuse and honor killing victims in Punjab to assist them with legal and financial aid. ▪ Organized and found speakers to speak at the events. ▪ Started and maintained brand identity across all ads, websites, and social media channels. Show less

▪ Conducted online literature and data research to provide a comprehensive outline of the perceived negative social effects of education on women. ▪ Provided analysis of collated data and provided a critique on context and bias. ▪ Contributed research findings and engaged in discussions with the 30 international students involved in the project. ▪ Summarized and analyzed academic research papers on impact of education on women in Pakistan.