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I was part of design leadership at Gannett/USAToday, Verizon, and WundermanThompson (WT). At both Verizon and Gannett, I launched the first in-house product design organizations. I led product design at WT in their global agency’s NYC offices. I currently lead the product design function at a startup called Crater.io.Experience overview:1. Leading design at large and small companies2. Leading design organizations at large companies for omnichannel product offerings including Verizon, USAToday, and WundermanThompson3. Creating design systems at scale and leading strategy for implementation against product portfolios4. Managing and developing a design strategy in cooperation with design, product, engineering, and executive stakeholders5. Hands-on contribution to design, research, prototyping, and execution.
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Staff Product DesignerThorneNew York, Ny, Us -
Design LeadAllergan Data Labs Oct 2023 - PresentIrvine, California, Us -
Co-FounderQzamo May 2021 - PresentQzamo is a gaming company specializing in tabletop board and card games. My responsibilities as co-founder are to manage operations, product strategies, pipelines, and consultant/3rd party contracts. I am also in charge of creative development and design for all titles. -
MentorAdplist.Org May 2022 - PresentSan Francisco, Ca, UsADPlist is a pro-bono network where professionals and students can seek career advice In my spare time I assist in mentorship and career advice for designers and product management professionals looking to shape and advance their careers. -
Member: Design Leadership ForumInvision Apr 2019 - PresentNew York, Ny, UsThe mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams. -
Head Of Product DesignCrater May 2022 - Mar 2024Crater is a startup with the goal of establishing network connections between content creators and their fans while helping generate monetization opportunities on social platforms. * Led design for the launch of a new creator network app on iOS in 6 months* Raised CTR by 20% from notifications, driving more direct traffic to user content -
Director Of Product DesignWunderman Thompson Jul 2021 - May 2022New York, Ny, UsOversaw experience, product, and service design. Responsible for growing NY as a center of experience design excellence for human-centered design and defining user research as a practice. * Led redesign for ABinbev (Anheuser Busch) native app MyCooler* Led redesign and rebranding of insurance company Berkley’s web presence* Led teams responsible for the design of the ConEdison website, earning accolades for usability improvements and brand recognition -
Sr. Experience Design ManagerVerizon Aug 2016 - Jun 2021Basking Ridge, Nj, UsLed a multi-disciplinary team of product designers, technologists, and content strategists to evolve the digital solutions and product strategy for Fios, Verizon Wireless, B2B, and loyalty projects. * Started first Design Systems team now responsible for supporting all Verizon and Fios products* Led the redesign of Verizon Wireless web products, simplifying the user experience, which led to increased traffic and sales* Redesigned the Verizon Up loyalty experience within MyVerizon app, which increased hardware sales -
PartnerVindicati, Llc 2016 - Jul 2020Led design consultation services for web and native application projects including brand, user experience, design systems and user interface work. -
Director Of Product Design, Innovation LabGannett - Usa Today Network Jun 2015 - Mar 2016New York, Ny, UsStarted, contributed to, and led the product design organization. Implemented ways to monetize and diversify the digital portfolio for Gannett properties. * Led the redesign of USAToday and +400 news and broadcast stations’ web and native products on a custom CMS platform in one year* Increased reader engagement and advertising visibility across all web and native products* Started the first emerging technology team focused on AR/VR storytelling * Started first advertising solutions team designing new format advertising on USAToday web, elevating engagement and CTR by 40%* Led first design and product-focused B2B team, improving sales onboarding to local markets -
Director Of Product DesignGannett - Usa Today Network Nov 2012 - Jun 2015New York, Ny, UsResponsible for creative direction of all digital products for Gannett news and broadcast properties including USA Today. Led the influential redesign effort for USAToday on all platforms and mobilized the transition of all digital brands to a common CMS.Led initiatives into new areas of digital storytelling design on the platforms which spawned the creation of an emerging technology group leading the way for the news to be told through design on immersive AR/VR technologies.
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Art DirectorGannett - Usa Today Network Nov 2010 - Nov 2012New York, Ny, UsUSAToday - Designing the next generation of storytellingI played a strong direct design and creative leadership role, rethinking what role news played in peoples lives. We took the older digital products for USAToday and transformed them into the next generation of storytelling for the company and the industry at the same time.
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Co-Founder Head Of DesignBridg Jun 2015 - 2016Designing B2C data visualizations communications. I designed the vision and strategy for a communications platform alive with data visualizations and social information. Bridg is a unique and simple idea that improves people’s lives in the non-profit space where products like this don’t exist. Led product strategy and processes for the organization generating strategic roadmaps and documentation for market fit, scale, and planning across business horizons.Head of design and creative lead for a digital startup. Lead UI/UX product design efforts across native and web applications, promoted the organization, executed digital product strategy and evolved the company brand.
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Lead DesignerDubmenow Jan 2010 - Nov 2010Vienna, Va, UsLead design efforts to shape the digital applications for Dub's platform products across all devices including web, iOS, Android and Blackberry. Built brand and design system for first consumer facing product launches. Worked cooperatively to generate processes internally for design to integrate well with a development oriented startup culture. Maintained and created original marketing designs for the company's consumer facing site as well as all other digital collateral. -
Art Director, Web Projects2Ergo Jun 2008 - Jan 2010I was lead creative for all web and mobile and desktop applications in 2ergo's software product platform. I designed and worked directly with executive stakeholders, development teams and product owners to craft the roadmaps for the growth of features within the company's B2B products.
Andres Quesada Skills
Andres Quesada Education Details
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High Point UniversityBusiness
Frequently Asked Questions about Andres Quesada
What company does Andres Quesada work for?
Andres Quesada works for Thorne
What is Andres Quesada's role at the current company?
Andres Quesada's current role is Staff Product Designer.
What is Andres Quesada's email address?
Andres Quesada's email address is ia****@****oud.com
What is Andres Quesada's direct phone number?
Andres Quesada's direct phone number is +178176*****
What schools did Andres Quesada attend?
Andres Quesada attended High Point University.
What are some of Andres Quesada's interests?
Andres Quesada has interest in Usa Today, Social Services, Children, Design, User Interfaces, Reston, Mclean, Social Networks (Online), Gannett Company, Education.
What skills is Andres Quesada known for?
Andres Quesada has skills like User Experience, Web Design, Mobile Applications, Creative Direction, Graphic Design, Information Architecture, Mobile Devices, Branding And Identity, Digital Media, Web Development, Digital Strategy, User Interface Design.
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