Aquinas Early Email & Phone Number

Greater Los Angeles Area

As VP of Integrated Marketing Services, I lead award-winning, results-driven campaigns for top-tier clients across various industries. I specialize in driving brand visibility, consumer engagement, and measurable outcomes through data insights, creative storytelling, and strategic execution. By advising C-suite executives and leading cross-functional teams, I help to deliver impactful, inclusive strategies that resonate with diverse audiences. My work emphasizes cultural relevance, positioning brands as authentic leaders and earning industry recognition.

Greater Los Angeles Area

Develop and implement integrated PR strategies in the multicultural space, that utilize the full scope of the communications mix, including media relations, influencer outreach, talent relations and events. A team leader, dedicated to mentoring and developing the skill set of the rising stars within the agency.

Orange County, California Area

Evaluated and managed new strategic business opportunities. Defined client and company vision, strategies and tactics. Lead team of PR and social media professionals. Cultivated a creative, results-oriented atmosphere. Reported directly to CEO.Select Achievements:Secured three new clients within one fiscal year, expanding the agency's vertical experience.Managed PR and marketing strategies, along with PR and social media teams, for a client roster of up to 15 accounts.

Greater Memphis Area

Developed and implemented multifaceted communication campaigns, incorporating traditional media relations, social/digital media and events. Directed creation of news releases, blogs, website copy and white papers. Planned and organized consumer-facing events and programs toincrease a client's brand awareness.Select Achievements:Spearheaded market research on behalf of Evergreen Packaging, to identify a new consumer segment, the EcoAware Mom.Leveraged research to develop a series of white papers, aimed to positionEvergreen Packaging as the subject matter expert on the EcoAware Mom.Secured additional revenue for agency, and increased client visibility, withAutoZone's Trip Smart Travel Guide campaign.

Planned and publicized events, including negotiating vendor contracts, securingcelebrity talent and designing promotional materials. Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications.Select Achievements: Secured celebrity talent, such as: Steve Harvey, Susan B. Taylor, Campbell-Martin, Monica Brown and Rozonda "Chili" Thomas, for the General Mills Box Tops for Education Town Hall Tour.Managed all event logistics for the town hall, to bring together over 1,500 community members and leaders, to discuss African-American (AA)education, and the brand's initiatives to support.Generated more than 300MM impressions for the event with key media outlets, and drove conversations with audiences of nearly 7MM across Twitter and Facebook, to engage in the conversation online.

Greater Chicago Area

Developed and managed national marketing and public relations initiatives, focused on the multicultural consumer market. Identified the right strategies to offer the best opportunity for growth in brand awareness, brand opinion, and purchase consideration among the African-American consumer segment.Select Achievements:Led award-winning, multicultural PR campaigns for McDonald's, Walgreens, MillerCoors, Courvoisier, Luster Hair Care and Lawry's.Conceptualized and managed McCafé Nights at the Oasis, a signature program introducing McDonald's McCafé product line in-store and at high-traffic events. Sales of McCafé products among the local African-American consumer market (AACM) surpassed initial projections, whichresulted in corporate leadership's decision to utilize the concept with the national launch program.Increased awareness of minority child obesity with Get Fit with Walgreens, a pilot program initially implemented in 15 African-American elementary schools, and expanded to reach the Hispanic consumer market, for a total of 30 elementary schools across the Chicagoland area.

B.A., Communications

Activities and Societies: Xi Kappa Psi Sorority, Inc., Student Activities, Resident Assistant Staff, Minority Internship Program•Founder.

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Xi Kappa Psi Sorority, Inc.