Aspen Christopher Email & Phone Number

Texas, United States

Demand Generation Manager at Inspirus, a Pluxee Group company (Formerly a Sodexo Company) and leader in elevating employee engagement and optimizing organizational culture through employee-centric rewards and recognition solutions.

• Incorta is a direct data platform that delivers an end-to-end self-service data experience.
• Assisted with a multi-channel promotion strategy for integrated marketing campaigns that helped influence 78% of new revenue in 2022.
• Helped implement a new virtual hands-on lab series to drive product-led growth that generated 57 opportunities and influenced 13 closed-won deals over a 7 month period.
• Managed global in-house email, collaborating cross-functionally to optimize email database segmentation.
• Established a global organic social media calendar, driving 8,000+ followers on LinkedIn over 10 months.
• Executed in-house and external webinars and virtual hands-on labs from end-to-end, including stakeholder alignment, promotion strategy, and day of production.

• Gentrifi GPS provides fleet management solutions to track, monitor, and protect high-value assets.
• Led marketing strategy meetings to align cross-functionally on marketing strategy and execution of upcoming marketing campaigns.
• Executed rebrand across website, in-house email, and organic social to refine Gentrifi's brand image and competitive positioning aligned with buyer personas.
• Redesigned website via Wordpress for improved user experience and SEO by developing a new home page and product-focused web pages optimized for e-commerce sales and lead conversion.
• Strategized search engine optimization (SEO) through tailoring web copy around keywords, writing blogs, and analyzing metrics in SEMrush and Google Search Console.
• Created email campaign drips, segmented by product type and buyer persona to educate and nurture leads.

• Designed landing pages for channel and core products focused on lead conversion via Wordpress.
• Created email drip campaigns focused on lead conversion via ActiveCampaign.
• Analyzed competitors' marketing strategy to better understand competitor positioning.
• Created product-focused graphics for in-house email and website via Adobe Photoshop and Illustrator.
• Focused on B2B lead generation through email marketing campaigns and landing page conversion.

San Mateo, California

• Organized, sorted, and cleansed lead data using Microsoft Excel, Google Sheets, and DiscoverOrg.
• Managed account-based marketing campaign on LinkedIn InMail targeting 50+ senior executives.
• Assisted with a booth at an ODTUG trade show event in Orlando, FL
• Coordinated meetings with industry analysts – Gartner & Forrester.
• Conducted competitor analysis to better understand competitor messaging and overall industry.
• Created and organized sales decks.