Digital Marketing Specialist
CurrentAs a digital marketing specialist at Sikdar Digital Marketing Agency, my role is to develop and implement effective digital marketing strategies for our clients. I work closely with our clients to understand their business goals and target audience and then create customized digital marketing plans to help them achieve their objectives.Conducting market research and competitor analysis to identify opportunities and trends in the industryDeveloping and managing digital marketing campaigns across various channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketingCreating engaging and relevant content for social media platforms, websites, and blogsOptimizing websites and landing pages for search engines to improve organic rankings and drive targeted trafficMonitoring and analyzing campaign performance using various analytics tools to identify areas for improvement and make data-driven decisionsCollaborating with graphic designers, web developers, and content writers to create and optimize digital assetsStaying up-to-date with the latest digital marketing trends and best practices to ensure our clients are ahead of the competitionContributes to the development and execution of B2B marketing plans with direction from the marketing manager and coordinator.Work cross-functionally to develop and execute multi-step, automated digital marketing campaigns.Daily management of websites, landing pages, automation, email, digital advertising, social media, SEM, and SEODevelop, track, analyze, and report on marketing campaign and channel performance, optimizing digital marketing channels, tactics, and strategies as necessary to improve performance.Conduct testing (e.g., emails, landing pages, forms) to ensure accuracy, readiness for distribution, and adherence to brand standards.