Friendly Filmworks is a full-service production company founded by Ara Soudjian that produces digital content from commercials, music videos, webisodes, Reality TV show sizzles, viral videos and more.With a collective team of skilled writers, producers, editors and creative thinkers, we aim and succeed at bringing a unique and innovative perspective to each project.

Ara Soudjian is an award-winning filmmaker and owner of Friendly Filmworks whose creative vision and talent have garnered him several awards and a reputable role in the commercial and music video industry. He has worked with big names such as Sony Music, Warner Bros. Records, Gatorade, Ralph’s and LA Metro. In 2010, Ara directed and produced a short film, “A Nice Old-Fashioned Romance” which premiered at the prestigious Los Angeles Shorts Festival along with several other festivals in the U.S. and Canada. Ara has also produced commercials for the Latino rock band, Kinky, for the Rock the Vote Campaign and for Perez Hilton’s La Coacha Music Video Parodies. Ara is part Armenian-American and part Mexican-American with a rich understanding of the history, culture and heritage of both communities.