Ara Luna Email & Phone Number

Metro Manila, Philippines

Singapore

• Produced captivating monthly feature stories spotlighting Cebu Pacific Airlines' destinations, amplifying their appeal to a global audience.
• Revitalized outdated content through skilled editing and repurposing techniques, enhancing relevance and reader engagement.
• Implemented robust SEO practices to optimize articles on cebupacificair.com, ensuring accuracy through meticulous fact-checking and timely updates.
• Cultivated and nurtured valuable partnerships with contributors, industry stakeholders, and featured individuals and businesses, fostering collaborative success.
• Seamlessly integrated all content onto the Discover with Smile platform on cebupacificair.com using the advanced Amplience commerce experience platform.

Hong Kong SAR

• Elevated TripGuru's online presence and public image by meticulously maintaining its overall aesthetics, voice, and content standards.
• Adeptly oversaw staff, budget allocation, and project deadlines, ensuring the impeccable quality and timely delivery of content requirements.
• Managed a dynamic content team comprising writers, graphic designers, videographers, and more, fostering collaboration and excellence.
• Fostered a strong partnership with the marketing manager to fortify TripGuru's brand identity and market positioning.
• Developed comprehensive cross-platform content strategies and conducted audits to enhance the effectiveness of product descriptions across B2B and B2C channels.
• Leveraged data insights and feedback loops to optimize the content of TripGuru's tours, ensuring maximum relevance and impact.

Singapore

• Delivered exclusive content on upscale themes including travel, gourmet cuisine, arts, culture, wellness, fashion, and luxury lifestyle for Singapore Airlines' elite quarterly magazine, PRIORITY.
• Crafted engaging lifestyle and travel narratives featured in Scoot Airlines' monthly email newsletter.
• Translated account briefs into compelling advertorial content for Scoot Airlines' esteemed commercial partners, ensuring clarity and impact.

Singapore

• Directed the English-language segment of SmooveX’s mobile app and website, ensuring its seamless operation and compelling content.
• Oversaw the assignment, sub-editing, and publication of content produced by a team of skilled local freelance journalists, maintaining high editorial standards.
• Led a multifaceted team of content specialists, driving the creation and delivery of exceptional content across various platforms.
• Crafted persuasive marketing collateral such as web copy, digital posters, and social media captions to bolster SmooveX’s brand presence and engagement.
• Facilitated collaboration with regional content teams and engaged with regional management to synchronize content creation and dissemination efforts effectively.

Singapore

Singapore

Singapore

Briefly helmed home and furnishing magazine SquareRooms' editorial team with a focus on content conceptualisation related to interiors, renovations, and practical abode solutions.

Singapore

• Led all aspects of content development and executed strategic editorial decisions for Scoot Airlines' in-flight magazine, a prestigious monthly print publication boasting a readership exceeding 760,000 per issue.
• Spearheaded the conceptualization of compelling story ideas, topic assignments,and content themes, meticulously aligning with national trends, seasonal activities, and captivating angles of interest for airline.
• Demonstrated exceptional leadership by adeptly managing a diverse roster of freelance travel writers and photographers, skillfully assigning feature ideas tailored to each individual's unique interests, talents, and.
• Fostered seamless collaboration with airline clients and magazine departments, including art and sales, to ensure the flawless execution of the publication process.
• Orchestrated two comprehensive magazine redesigns in close partnership with the in-house team, enhancing the publication's visual appeal and overall impact.

Singapore

Online