- Supported the merger of 9 brands across Canada by managing social media, marketing, & internal communication strategies to ensure a seamless transition, a unified brand presence, a positive company culture- Managed 21 social media profiles across Instagram, Facebook, LinkedIn, & Pinterest accounts, developing organic & paid strategies, ad campaigns, market / consumer research & analytical reports to increase brand awareness, optimise performance, & align efforts with market trends- Designed all visual content to maintain brand consistency & engage audiences, from reels to signage to brand image videos- Led a nationwide team of 3 social media interns, enhancing their development while overseeing content creation & strategy- Contributed to website management & CRM strategies for a unified online presence & customer experience- Fostered industry collaborations through community management, crucial for the merger- Developed & executed CEM strategies to enhance the customer journey & engagement- Increased reach & engagement organically, as well as developed & executed paid ad campaigns on IG, FB & LinkedIn- Assisted with email marketing to enhance brand visibility & drive salesKPI’s for primary brand in 1.5 years:- Instagram reach +745%, profile visits +341%, engagement +402%- Facebook reach +579.7%, profile visits +471.5%, engagement +231%Change Management & Employer Branding:- Chaired the Social Committee (20+ members), integrating marketing with HR to drive change management strategies, strengthen employer branding & enhance employee engagement- Collaborated closely with the CEO, executing key initiatives (e.g. monthly team events) to foster a unified brand spirit, positive company culture & team camaraderie- Coordinated a major internal launch party in Toronto with 100+ guests & various events across all divisions, supporting brand merger- Managed budgets for the Social Committee & marketing activities, ensuring efficient resource allocation

• Sole responsibility for implementing digital marketing strategies, taking the lead on curating compelling & cohesive content ideas across IG, FB & LinkedIn. • Single-handedly leading social media & inbound marketing strategies, resulting in an increase of engagement KPIs by up to 70%• Proficient in organizing virtual Friday bars & employee events• Create, plan, organize, execute, and adjust content schedules to meet timelines at all times.• Increasing engagement metrics & brand awareness by constantly analyzing performance data reports & identifying trends, while maintaining alignment with the brand vision. • Management of SEO/SEM strategies to optimize campaigns, reach target audience, and maximize SEO capabilities. • Achieving marketing & communication goals by engaging with industry professionals & influencers, while developing CRM strategies in line with campaign performance. • Always promoting teamwork & quality of service to maintain a thriving work culture & accurately delegate responsibilities between teams.

• Managing the company's CRM strategy - lead planning and execution of. • Managing the company's social media platforms. • Creating customized content and strategies for each social media platform, at both the B2C and B2B level. • Navigating various tools such as Microsoft Excel, Word, PowerPoint, Stripo, Illustrator as well as Hootsuite.• Strategizing, designing, and distributing weekly newsletters for US, DK and UK market. • Managing monthly social media content calendars to meet timelines. • Intuitive leading of the graphic design team to adhere to brand guidelines and maintain brand aesthetics. • Consideration of different cultural rituals and traditions and creation of reliable cross-cultural marketing.

• Main project: Conducting a qualitative market study on furniture, kitchens & sanitary installations on the Spanish market. Exceeding expectations by confidently & eloquently leading qualitative interviews, preparing a detailed research schedule & finalizing an analytical report.• Planning & executing quantitative & qualitative market research initiatives to develop market understanding & increase brand awareness. • Independently conducting online interviews with directors & sales executives across a variety of European markets. • Securing successful project deliveries by developing & executing stakeholder management strategies based on insight data.

• Developing visual story-telling using big data interpretation & relevant science articles. • Collaborate with cross-departmental teams to ensure advertising is properly targeted to relevant consumer groups & establish strategies for success. • Manage, implement, track and optimize digital marketing strategy and support strategic business objectives through a holistic web experience. • Creation of reliable cross-cultural marketing through careful consideration of various cultural rituals & traditions.• Designing online & print media, specifically postcards & flyers based on in-depth target group research• Creation of personas based on research to help understand consumers' needs, experiences, behaviors