Handling Sales & Marketing for Heat Treatment in refractory heat resisting alloy castings.Highlights• Building up the business of fixtures in India from 100,000 Euro to 2 Million Euro.• Establishing the dealer network for South, West and north with experienced campaigners in this industry.• Creating value for solutions in the niche market and increasing bottom line to 30%.• Working in tandem with Designers and the customers to increase life & productivity.• 50 customers have been developed till date.• Developing customer base with customized solutions to feed the automotive market.

Handling one of the biggest Aluminium account in Dubai region (EMAL - Emirates Aluminium) wrt sales and technical service for refractory and chemical solutions.Highlights• Played a key role in the transition of the products from competitors to Pyrotek supply. • Efficiently developed new products in line with the customer’s process requirements. • Increased the top line to 1.8 Million USD during the tenure. • Successfully exceeded the prorate budget by 53% in the 1st quarter of the new year. • Mapped few more products to increase market share

Looking after Sales, Marketing & Technical Support for Pan-India operations in Acoustic and NVH Business Line.Highlights• Initiated the Noise Control Division in India• Successfully established distribution agents in 3 regions based upon their experience in acoustics & other materials that go in Building and Construction Segment • Actively participated in Conference and Exhibitions to market the Noise Control products and created awareness among the Architects, Consultants , Contractors and Interior Designers• Mapped new markets in Building, Marine, Transport and Industrial segments and lined up projects in each one of of them.• Developed new products in the manufacturing plant to feed the customers as the imports were very expensive.

Heading the Sales for the Non Ferrous Business Line.Highlights• Assisted the Foseco and Vesuvius Management in the integration process. • Instrumental in managing the cross selling of both the businesses – (Foundry Chemicals & SiC Crucibles) and taking up new projects• Handled sales of 44 Cr after the merger of Foseco and Vesuvius Non Ferrous Business.• The Dealer network was increased to 20 to have a reach in all pockets of the country.• The Channel sales was pushed to 19 Cr contributing to 43% of the total.• Managed products from foundry fluxes, coatings, degassing machines, refractory SiC crucibles, thermocouple sheaths and various clay graphite shapes.• • Increased the businesses YOY @ 20% and improved the GM to 35%. • Worked various strategies and projects for the growth of overall business • Started 100% business with new accounts that came up in the North and South.• Successfully streamlined the smooth transition of closure of warehouses in the west, south and north by direct supplies and through new distributors without affecting the sales.

Headed Sales & Marketing for all India for the Foundry Business line of Vesuvius Refractories. The business comprised of Silicon Carbide Crucibles and other Refractory Shapes in Ferrous & Non-Ferrous Foundries.Highlights• Joined as Regional Manager – Western Region and was promoted to National Sales Manager for the Foundry Business Line within a year.• Efficiently expanded the dealer network to 12 with new additions to make our reach in all pockets.• The overall market share was taken to 40% and became the market leader.• Started Warehouse activity in west to push sales to OEM accounts and grow the business.• Addressed complaints and generated image amongst customers as a solution provider • Successfully increased the top line by 30% and bottom line by 40% in a span of 1.5 years. • Received Champions Award for Outstanding contribution for the business unit in the year 2007 • Played a key role in exceeding the budget set under downturn market conditions and achieving the budgeted GM and PBI in the year 2008 after taking the requisite price increases.

Growth PathJan’96- Nov’98 as Sales Engineer - Sales & Technical Service at ChandigarhDec’98- Dec’99 as Senior Sales Engineer – Sales & Technical Service at ChandigarhJan’00- Jan’02 as Channel Sales Manager – Northern Region at Delhi Feb’02- Mar’03 as Project Manager – Northern Region at Delhi Apr’03- May’04 as Territory Manager – Gujarat Highlights• Pivotal in establishing and stabilizing dealer network across Northern India.• Played a key role in introducing new products, reduce number of rejections and enhancing a proper system in place to gain customer loyalty thereby heightened business turnover and enhanced profits. • Efficiently performed many trials and established Economic Value to Customers.• Attended product complaints to sort out the issues at the earliest.• Increased the dealer sales by 20%. • New products launched for catering to the dealer market based upon feedback from customers.• Appointed 3 new dealers to make inroads in the untapped areas.• Managed few Key accounts and dealers at Chandigarh Branch.• Towards the end of tenure at Chandigarh, handled the overall branch business 25 Cr.• Managed the business for Gujrat Territory for 20 Cr handling customers at Ahmedabad, Rajkot, Bhavnagar, Baroda & Jamnagar.