Araceli Pena
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Araceli Pena Email & Phone Number

C​reating a product culture​ of using data driven, user testing, and research focused product delivery
Location: Louisville, Kentucky, United States 4 work roles 2 schools
1 work email found @frostbank.com 5 phones found area 210 and 800 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 86%

Contact Signals · 1 work email · 5 phones

Work email a****@frostbank.com
Direct phone (210) ***-****
LinkedIn Profile matched
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Role
C​reating a product culture​ of using data driven, user testing, and research focused product delivery
Location
Louisville, Kentucky, United States

Who is Araceli Pena? Overview

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Quick answer

Araceli Pena is listed as C​reating a product culture​ of using data driven, user testing, and research focused product delivery based in Louisville, Kentucky, United States. AeroLeads shows a work email signal at frostbank.com, phone signal with area code 210, 800, and a matched LinkedIn profile for Araceli Pena.

Araceli Pena previously worked as Vice President of Operations – Fraud Prevention Strategies and Fraud Event Response Management at Frost Bank and Digital Operations Analyst at Frost Bank. Araceli Pena studied at The University Of Texas At Austin.

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Email format at frostbank.com

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{first}.{last}@frostbank.com
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Profile bio

About Araceli Pena

Methodical, results-driven, and performance-focused professional with extensive experience in operations management, fraud evaluation and mitigation, project administration, and business and system analysis. Accustomed to utilizing first- rate leadership aptitude in managing teams to enhance process, optimize productivity, and boost efficiency. Known for analytical, problem-solving, and critical thinking skills with proven ability to keenly analyze issues, formulate strategic action plans, and resolve complex situations. Equipped with articulate communication and interpersonal skills in building positive work relationships with professionals of all levels; bilingual in Spanish and English.

Listed skills include Analysis, Analytics, Banking, Business Analysis, and 14 others.

4 roles

Araceli Pena work experience

A career timeline built from the work history available for this profile.

Vice President Of Operations – Fraud Prevention Strategies And Fraud Event Response Management

San Antonio, Texas Area

Evaluate trends; maintain and update plans; coordinate changes, concerns, and fraud needs with c-level executives; and manage vendor selection as well as fraud analytics Lead several operations leadership teams in carrying out large corporate initiatives through keen oversight of operations and strategies in financial matters Maintain close communication with chief executive officers, chief financial officers, and chief technology officers to support long-term financial stability and provide timely, data-driven, actionable recommendations Collaborate with major stakeholders to ensure seamless operations of teams consisting of over 100 employees Provide key objectives to the Board of Trustees concerning resource management, policies, and leadership mentoringKey Highlights: Successfully formulated and implemented fraud prevention strategies, which produced the following results: New account openings through online and mobile application, which increased by 12%; Debit card transaction loss mitigation and reduction from 2% to 0.5% with minimal cost to the bank; and Digital transactions through mobile application, ATM, and online with an average of $212M in transactionswith less than $40K in losses for three consecutive years Instituted and supervised the Fraud Event Response Team accountable for dealing with external and internalbreaches Conceptualized a system that mobilized a cross-function team to work on root cause analysis, resolution, anddeployment

Aug 2014 - Jun 2017

Digital Operations Analyst

San Antonio, Texas Area

Oversaw eFraud Program Management to guarantee effectiveness of fraud prevention rules and processes Reviewed and coordinated operational effectiveness through documentation of key system’s results Maintained online and mobile access agreements were updated and ensured compliance-driven changes wereaccurately documentedKey Highlights: Pioneered the facilitation of quarterly meetings with c-level executives, which is over three years now in theproduction to discuss fraud strategy development Generated processes to evaluate, document, and coordinate the risk for each online product, as well as streamlineoperation in production Developed reporting strategies, which were widely implemented and utilized since 2012Oversaw eFraud Program Management to guarantee effectiveness of fraud prevention rules and processes Reviewed and coordinated operational effectiveness through documentation of key system’s results Maintained online and mobile access agreements were updated and ensured compliance-driven changes wereaccurately documentedKey Highlights: Pioneered the facilitation of quarterly meetings with c-level executives, which is over three years now in theproduction to discuss fraud strategy development Generated processes to evaluate, document, and coordinate the risk for each online product, as well as streamlineoperation in production Developed reporting strategies, which were widely implemented and utilized since 2012

Aug 2012 - Aug 2014

Lead Web Analyst

San Antonio, Texas Area

Introduced process to disseminate business requirements across several lines of business Presided over meetings to ensure online defects were resolved Supervised and trained web analysts on latest programs and development stylesKey Highlights: Launched a centralized business rule documentation and release management process, which efficiently delivered a consistent product to the customer Initiated the change processes and assisted to the change product development from Waterfall to Agile product management Strategically directed Project Team of 10 members in delivering several customer facing feature including mobile check deposit, which became the largest check deposit channel for the financial institutionIntroduced process to disseminate business requirements across several lines of business Presided over meetings to ensure online defects were resolved Supervised and trained web analysts on latest programs and development stylesKey Highlights: Launched a centralized business rule documentation and release management process, which efficiently delivered a consistent product to the customer Initiated the change processes and assisted to the change product development from Waterfall to Agile product management Strategically directed Project Team of 10 members in delivering several customer facing feature including mobile check deposit, which became the largest check deposit channel for the financial institution

Apr 2008 - Aug 2012

Web Analyst And Project Manager

San Antonio, Texas Area

Optimized operation, usability, and content of Frost Bank online services and recorded use cases, which includedbusiness requirements, workflows, and wire frames Performed research and competitive evaluation to identify best business method for online functionalityimplementation Acted as project manager in charge of administering time management for Products and Service Deploy teams andguaranteeing successful completion and customer satisfactionKey Highlights: Instituted a token security process for online commercial product which has over 50,000 active user Oversaw digital loan payments project, which contributed in enhancing payment transaction of over 17,000 andattained 20% adoption of all loan payments

Apr 2005 - Apr 2008
2 education records

Araceli Pena education

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What is Araceli Pena's role at their current company?

Araceli Pena is listed as C​reating a product culture​ of using data driven, user testing, and research focused product delivery.

What is Araceli Pena's email address?

AeroLeads has found 1 work email signal at @frostbank.com for Araceli Pena.

What is Araceli Pena's phone number?

AeroLeads has found 5 phone signal(s) with area code 210, 800 for Araceli Pena.

Where is Araceli Pena based?

Araceli Pena is based in Louisville, Kentucky, United States.

What companies has Araceli Pena worked for?

Araceli Pena has worked for Frost Bank.

How can I contact Araceli Pena?

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What schools did Araceli Pena attend?

Araceli Pena studied at The University Of Texas At Austin.

What skills is Araceli Pena known for?

Araceli Pena is listed with skills including Analysis, Analytics, Banking, Business Analysis, Internet Banking, Management, Requirements Analysis, and Retail Banking.

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