Araceli Padilla Rodríguez Email & Phone Number

Marbella, Andalusia, Spain

County Dublin, Ireland

• Managing the implementation work within Large Customers Google Ads accounts from the Spanish market.
• Handling the implementation of complex campaigns (Search, Display, Video and Shopping).
• Working in bulk applying audience-based targeting strategies encompassing all types of audiences.
• Providing detailed reports of complex implementation.

County Dublin, Ireland

• Responsible for strategic planning, creation, execution, analysis of optimised Marketing/CRM campaigns B2C, specialising in Customer Lifecycles onboarding, early identification of VIPS, retention, churn and.
• Day to Day running of Casino product / identifying opportunities / promotion planning / executing / reporting / CRM / Content management / Game testing / Product testing and innovation.
• Managing all the social media profile of TradaCasino: Facebook, Instagram, Twitter, Google+ and YouTube.
• Developing, implementing and managing marketing campaigns on social media to influence clients and build strong relationships.
• Developing online marketing and advertising strategies to drive performance mainly across searching and mobile networks.
• Analyzing and managing campaign strategies to ensure high performance.

County Dublin, Ireland

• Making successful integrated online marketing plans:
• Developing digital solutions to build a strong brand identity.
• Managing and maintaining PPC campaigns on Google AdWords Search Network
• Analysing PPC and Analytics data to optimise and improve structure and performance of accounts.
• Managing and maintain Facebook Ads and Instagram campaigns.
• Creating content for Facebook and Instagram accounts.

East Point - Dublin

• Rewrite top revenue text ads from top tier AdWords accounts into a new expanded format (ETAs) while optimizing existing ad text based on advertiser brand, products & market activity as well as the mobile web
• Identify and create key optimization campaigns to maximize client’s customer potential
• Work through customer's web content: upload new content, amend & optimize existing content
• Edit, write and enhance web content to meet defined standards
• Use the knowledge of local market trends and seasonality
• Manage the quality of the campaigns through adherence to the brief using the correct spelling

East Point - Dublin

• Responsible for acting as a liaison between customers and the company. Assisting with questions and queries.
• SEM and Google Digital Marketing Senior Specialist.
• Supporting and managing clients for Google's broad range of products: Google Ads, Google Shopping, Tag Manager, Google Analytics, Google Merchant Center, Youtube, Google Grants accounts and Google Partners.
• Analyzing Native advertiser accounts and provide savvy recommendations employing best practices.
• Optimising Ads accounts by analyzing and managing their campaign strategy. Improving advertisers campaigns performance.
• Helping clients to use Google products to meet their marketing objectives, acting as performance marketing consultant.

Sandyford

• Internal auditor with the high responsibility of being the final validator of each contract before invoicing the customer;
• Responsible for booking revenue of received agreements, utilizing Microsoft tools;
• Data validation against legal and policy requirements through web apps and in-house desktop tools;
• Meeting and exceeding quality, productivity and SLA targets;Additional skills developed in this position:
• Communicating with Microsoft Partners and Subsidiaries on progress of agreements and proactively helping them to resolve any queries;
• Responsible for training new hires and evaluating their performance and quality through daily audits;

Celbrige, Co. Kildare

Excel Gymnastic: Multidisciplinary gym (Celbrige, Co. Kildare, Ireland) who has many of its Gymnasts training and competing on the various levels of The Irish Gymnastics National Squads in Artistic and Rhythmic Disciplines.Main Achievements as a coach: Irish National Champion and 2nd position at No Limits Open International Tournament of Rhythmic.

Córdoba, España

• Assistant / Associate Professor in Theory of Art & History of Ancient and Medieval Art.