- Lead a team focused on developing strong brand identity within a competitive marketplace.- Create unique marketing programs that include a mix of traditional and digital marketing.- Assess long-term growth potential for the travel & hotel industry and provide response mechanisms to increase ROI from advertising mediums while maintaining a competitive ADR.- Closely monitor and analyze the effects of economic indicators (personal income, consumer confidence levels and willingness to travel) on the leisure, business and corporate group customer base. - Follow current industry trends, i.e. the increased use of technology as a means of communication for younger generation of travelers, and adapt marketing efforts in response.- Leverage alternative means of advertising including Google Adwords, Facebook, OTA Sponsored Search and other social media campaigns. - Control up to $1 million advertising & public relations budget and present annual marketing plan results at board meeting.

- Responsible for development and execution of annual marketing plan with targeted sales metrics. - Designed and provided creative input for all marketing collateral including brochures, print advertisements and hotel websites.- Produced annual reports to be presented at board meeting.

- Coordinated marketing initiatives that included print and online advertising; reviewed and edited marketing materials.- Conducted market research and provided input on consumer behaviors and changing industry trends.- Monitored online exposure and liaised with public relations firm.- Supported direct mail and email campaigns.- Represented company at trade shows and conferences.