Aradhana Goel

Aradhana Goel Email and Phone Number

Co-Founder + Strategy Lead @ Rouse
San Francisco, CA, US
Aradhana Goel's Location
San Francisco Bay Area, United States, United States
Aradhana Goel's Contact Details

Aradhana Goel personal email

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About Aradhana Goel

Aradhana Goel is a seasoned Product Strategy and Experience Design leader with over 20 years of experience tackling complex business challenges, leading diverse product and service portfolios, building high-performing teams, and driving impact. She is a passionate about guiding new product development and scaling growth portfolios—a focus she’s honed in roles like Head of Product Strategy & Design for Bayer Pharmaceutical, where she led digital solutions for Cardiovascular and Women’s Health, and Head of Design Strategy & Experience at Capital One Bank, where she shaped and scaled the Capital One Café concept.Aradhana’s expertise has been shaped through leadership in large, matrixed organizations as well as in entrepreneurial ventures. As a design consultant, she spent 8 years with IDEO, where she also co-founded IDEO’s office in India, defining its core offerings and business model, building client relationships, and growing a local design team from the ground up.Currently, Aradhana teaches at Carnegie Mellon University’s Integrated Innovation Institute, sharing her knowledge of Product Innovation with future leaders, while advising organizations as a strategic consultant and leadership coach. She thrives on helping teams work more effectively—individually, collaboratively, and at scale—and enjoys mentoring both individual contributors and design managers to bring out their potential.Aradhana regularly speaks on design thinking and product innovation at conferences, including the Digital Therapeutics Conference, Lesbians Who Tech, Penn State’s Stuckeman School, CMU’s HCI and III Institutes, and TEDx India.

Aradhana Goel's Current Company Details
Rouse

Rouse

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Co-Founder + Strategy Lead
San Francisco, CA, US
Aradhana Goel Work Experience Details
  • Rouse
    Co-Founder + Strategy Lead
    Rouse
    San Francisco, Ca, Us
  • Carnegie Mellon University
    Adjunct Faculty
    Carnegie Mellon University Dec 2023 - Present
    Pittsburgh, Pa, Us
    Teach Methods & Tools for Product Innovation at the Integrated Innovation Institute at CMU.
  • Bayer Pharmaceuticals
    Head Of Product Strategy & Design, Digital Health
    Bayer Pharmaceuticals May 2020 - Dec 2023
    Leverkusen, North Rhine-Westphalia, De
    Led the development of digital health solutions for both Cardiovascular and Women's Health Portfolio, that meet patient, clinical, and commercial goals. Responsibilities included product vision & strategy, stakeholder research, UX design & development, defining behavior change protocol, developing product roadmap, MVP requirements & success metrics. Managed a cross-disciplinary team of product analysts, design researchers, content strategists, UI/UX designers and behavior scientists. Collaborated with business & clinical stakeholders to make partner, build, buy decisions. Partnered with One Drop to launch Bayer's Heart Health app.
  • Sunrun
    Vp Of Experience (Product, Brand & Ux)
    Sunrun Jul 2018 - Mar 2020
    San Francisco, Ca, Us
    Led Sunrun's transformation from a sales-led organization to a customer-led organization. Responsibilities included leading the overall Sunrun brand & experience strategy, owning Sunrun’s customer journey, and design/development/pilot/launch of new initiatives across customer journey. Built a cross-functional team of 25 ppl bringing together product, design and pilot teams. Designed and launched a series of new initiatives in quick succession (within 2-3 quarters) in order to achieve an upward trend for the 100-day NPS score (a key metric for Sunrun).
  • Capital One
    Head Of Design Strategy & Cafe Experience (Omni-Channel)
    Capital One Mar 2015 - Jul 2018
    Mclean, Va, Us
    Led the transformation of the traditional branch model into neighborhood cafes, creating a modern banking experience tailored to Millennials who primarily bank online. Responsibilities included leading the overall product & service strategy, owning customer experience & associate experience in the cafes, developing new products that complement the café experience and piloting them. Built a robust multidisciplinary team, cultivating its growth from a single member to a dynamic force of 50 people.
  • Ideo
    Managing Director, Ideo Mumbai
    Ideo Apr 2010 - Mar 2014
    San Francisco, California, Us
    Evangelized the idea of IDEO in India and co-founded IDEO’s office in Mumbai. Responsibilities included defining the market offering, developing the business model and the go-to-market strategy, developing client roster and building a local design team. Built an entrepreneurial team of 15 ppl and led the creative direction for our design studio. Developed & managed a business portfolio with key clients in healthcare, education and telecom sectors.
  • Ideo
    Service Practice Lead, Ideo Chicago
    Ideo Apr 2006 - Mar 2010
    San Francisco, California, Us
    Led Service Innovation Practice for IDEO’s 50 ppl Chicago studio and co-managed business portfolio in healthcare, financial & telecom sectors. Responsibilities included developing key client relationships, leading projects and mentoring teams.
  • Maya Design
    Senior Design Lead
    Maya Design Dec 2001 - Apr 2006
    Pittsburgh, Pa, Us
    Led digital & service design projects from concept to execution. The work spanned across multiple facets of design including, customer research, service experience design, UX design & development for execution and piloting. Managed day-to-day client, team and vendor relationships ensuring design delivery and pilot/launch timelines.
  • Massachusetts Institute Of Technology (Mit)
    Research Assistant
    Massachusetts Institute Of Technology (Mit) Sep 1999 - Jun 2001
    Cambridge, Ma, Us
    Designed a handheld application for city navigation, Urban Pilot, that captures users’ personal experiences and shares them through social networks. More like a Trip Advisor on a Palm Pilot!

Aradhana Goel Skills

Design Thinking Experience Design Design Strategy Service Design Information Design Ethnography Interaction Design User Experience Innovation Consulting Human Centered Design Rapid Prototyping Concept Development Systems Thinking Information Architecture Concept Generation User Centered Design Product Design Industrial Design

Aradhana Goel Education Details

  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Design And Digital Technology
  • School Of Planning And Architecture, New Delhi
    School Of Planning And Architecture, New Delhi
    Urban Design
  • Sushant School Of Art & Architecture
    Sushant School Of Art & Architecture
    Architecture

Frequently Asked Questions about Aradhana Goel

What company does Aradhana Goel work for?

Aradhana Goel works for Rouse

What is Aradhana Goel's role at the current company?

Aradhana Goel's current role is Co-Founder + Strategy Lead.

What is Aradhana Goel's email address?

Aradhana Goel's email address is ar****@****ail.com

What is Aradhana Goel's direct phone number?

Aradhana Goel's direct phone number is (877) 383*****

What schools did Aradhana Goel attend?

Aradhana Goel attended Massachusetts Institute Of Technology, School Of Planning And Architecture, New Delhi, Sushant School Of Art & Architecture.

What are some of Aradhana Goel's interests?

Aradhana Goel has interest in Collecting Antiques, Home Improvement, The Arts, Collecting, Home Decoration.

What skills is Aradhana Goel known for?

Aradhana Goel has skills like Design Thinking, Experience Design, Design Strategy, Service Design, Information Design, Ethnography, Interaction Design, User Experience, Innovation Consulting, Human Centered Design, Rapid Prototyping, Concept Development.

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