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Aradhana Goel is a seasoned Product Strategy and Experience Design leader with over 20 years of experience tackling complex business challenges, leading diverse product and service portfolios, building high-performing teams, and driving impact. She is a passionate about guiding new product development and scaling growth portfolios—a focus she’s honed in roles like Head of Product Strategy & Design for Bayer Pharmaceutical, where she led digital solutions for Cardiovascular and Women’s Health, and Head of Design Strategy & Experience at Capital One Bank, where she shaped and scaled the Capital One Café concept.Aradhana’s expertise has been shaped through leadership in large, matrixed organizations as well as in entrepreneurial ventures. As a design consultant, she spent 8 years with IDEO, where she also co-founded IDEO’s office in India, defining its core offerings and business model, building client relationships, and growing a local design team from the ground up.Currently, Aradhana teaches at Carnegie Mellon University’s Integrated Innovation Institute, sharing her knowledge of Product Innovation with future leaders, while advising organizations as a strategic consultant and leadership coach. She thrives on helping teams work more effectively—individually, collaboratively, and at scale—and enjoys mentoring both individual contributors and design managers to bring out their potential.Aradhana regularly speaks on design thinking and product innovation at conferences, including the Digital Therapeutics Conference, Lesbians Who Tech, Penn State’s Stuckeman School, CMU’s HCI and III Institutes, and TEDx India.
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Co-Founder + Strategy LeadRouseSan Francisco, Ca, Us -
Adjunct FacultyCarnegie Mellon University Dec 2023 - PresentPittsburgh, Pa, UsTeach Methods & Tools for Product Innovation at the Integrated Innovation Institute at CMU. -
Head Of Product Strategy & Design, Digital HealthBayer Pharmaceuticals May 2020 - Dec 2023Leverkusen, North Rhine-Westphalia, DeLed the development of digital health solutions for both Cardiovascular and Women's Health Portfolio, that meet patient, clinical, and commercial goals. Responsibilities included product vision & strategy, stakeholder research, UX design & development, defining behavior change protocol, developing product roadmap, MVP requirements & success metrics. Managed a cross-disciplinary team of product analysts, design researchers, content strategists, UI/UX designers and behavior scientists. Collaborated with business & clinical stakeholders to make partner, build, buy decisions. Partnered with One Drop to launch Bayer's Heart Health app. -
Vp Of Experience (Product, Brand & Ux)Sunrun Jul 2018 - Mar 2020San Francisco, Ca, UsLed Sunrun's transformation from a sales-led organization to a customer-led organization. Responsibilities included leading the overall Sunrun brand & experience strategy, owning Sunrun’s customer journey, and design/development/pilot/launch of new initiatives across customer journey. Built a cross-functional team of 25 ppl bringing together product, design and pilot teams. Designed and launched a series of new initiatives in quick succession (within 2-3 quarters) in order to achieve an upward trend for the 100-day NPS score (a key metric for Sunrun). -
Head Of Design Strategy & Cafe Experience (Omni-Channel)Capital One Mar 2015 - Jul 2018Mclean, Va, UsLed the transformation of the traditional branch model into neighborhood cafes, creating a modern banking experience tailored to Millennials who primarily bank online. Responsibilities included leading the overall product & service strategy, owning customer experience & associate experience in the cafes, developing new products that complement the café experience and piloting them. Built a robust multidisciplinary team, cultivating its growth from a single member to a dynamic force of 50 people. -
Managing Director, Ideo MumbaiIdeo Apr 2010 - Mar 2014San Francisco, California, UsEvangelized the idea of IDEO in India and co-founded IDEO’s office in Mumbai. Responsibilities included defining the market offering, developing the business model and the go-to-market strategy, developing client roster and building a local design team. Built an entrepreneurial team of 15 ppl and led the creative direction for our design studio. Developed & managed a business portfolio with key clients in healthcare, education and telecom sectors. -
Service Practice Lead, Ideo ChicagoIdeo Apr 2006 - Mar 2010San Francisco, California, UsLed Service Innovation Practice for IDEO’s 50 ppl Chicago studio and co-managed business portfolio in healthcare, financial & telecom sectors. Responsibilities included developing key client relationships, leading projects and mentoring teams. -
Senior Design LeadMaya Design Dec 2001 - Apr 2006Pittsburgh, Pa, UsLed digital & service design projects from concept to execution. The work spanned across multiple facets of design including, customer research, service experience design, UX design & development for execution and piloting. Managed day-to-day client, team and vendor relationships ensuring design delivery and pilot/launch timelines. -
Research AssistantMassachusetts Institute Of Technology (Mit) Sep 1999 - Jun 2001Cambridge, Ma, UsDesigned a handheld application for city navigation, Urban Pilot, that captures users’ personal experiences and shares them through social networks. More like a Trip Advisor on a Palm Pilot!
Aradhana Goel Skills
Aradhana Goel Education Details
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Massachusetts Institute Of TechnologyDesign And Digital Technology -
School Of Planning And Architecture, New DelhiUrban Design -
Sushant School Of Art & ArchitectureArchitecture
Frequently Asked Questions about Aradhana Goel
What company does Aradhana Goel work for?
Aradhana Goel works for Rouse
What is Aradhana Goel's role at the current company?
Aradhana Goel's current role is Co-Founder + Strategy Lead.
What is Aradhana Goel's email address?
Aradhana Goel's email address is ar****@****ail.com
What is Aradhana Goel's direct phone number?
Aradhana Goel's direct phone number is (877) 383*****
What schools did Aradhana Goel attend?
Aradhana Goel attended Massachusetts Institute Of Technology, School Of Planning And Architecture, New Delhi, Sushant School Of Art & Architecture.
What are some of Aradhana Goel's interests?
Aradhana Goel has interest in Collecting Antiques, Home Improvement, The Arts, Collecting, Home Decoration.
What skills is Aradhana Goel known for?
Aradhana Goel has skills like Design Thinking, Experience Design, Design Strategy, Service Design, Information Design, Ethnography, Interaction Design, User Experience, Innovation Consulting, Human Centered Design, Rapid Prototyping, Concept Development.
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