Aradhya Kulshreshtha Email & Phone Number

Bangalore, Karnataka, IN

Working with senior leadership on BYJU’s path to profitability on multiple topline and bottom line initiativesProfitability Initiatives Spearheaded the sales model pivot from Direct sales to Inside sales of ~12.5k sales employees Ideated and executed Lead Management strategy for both online and offline business of BYJU’s  Improved the lead level.

Bengaluru, Karnataka, IN

Program Management  Scoped user stories & proposed workflow basis user types for chatbot for new and registered customers  Identified and implemented cost reduction opportunities worth ~INR 5 MM in CX productsBusiness Excellence Defined Vedantu’s end to end process model; Identified key interventions required to deliver 3* experience Ideated and built.

Boston, Massachusetts, US

• Growth transformation strategy for White cement division of leading Indian cement playerNew Products
• End to End ownership and P&L responsibility for all new product launches
• Gained 3% MS in the commoditized space by launching a new product range to secure distribution channel
• Identified and launched new category of putty variant; followed by key competitors such as Asian Paints
• Diversified into construction chemicals with product range; Initiated hybrid production model
• EBITDA value addition of 7% for FY 21; scaled-up internal client capabilities for future launches Analytics & Digital

Mumbai, Maharashtra, IN

- Developed capabilities for content and brand solutions across categories for corporates- Conducted business feasibility exercises to derive synergy between different companies of the group- Achieved 3x growth last year base for content marketing for Q4 FY 2017-18-Felicitated with 2 spot awards for significant contribution in business development and.

New Delhi, Delhi, IN

New Delhi, Delhi, IN

Responsibilities-Brand Launch – Fever FM UP Core Team Member of Fever FM UP launch, the widest network launch in the history of media industry Coordinated the Go-To-Market Strategy planning and execution for Fever FM UP Launch Responsible for conceptualization, planning and execution of ATL and BTL Marketing activities Resource allocation for the.

Delhi, Delhi, IN

• Elected as an Executive Member, FMS Scholastic Council by over 220 Students
• Inducted 220+ students of 2015-2017 Batch, through Self-Conceptualized events
• Administered the Release of Second Edition of FSC’s Annual Magazine, Paradigm
• Facilitated and Coordinated Research Projects in Four domains for 2015-17 Batch

• Organised the First ever TEDxFMS with 7 TEDx Talks as Executive Manager
• Contacted PR Agencies & approached Personalities to Confirm Speakers for the event
• Aided Speakers in Co-Crafting TEDx Talks as per TED International Guidelines
• Handled Logistics and Speaker Travelling Arrangements on the Day of the Event

Dallas-Fort Worth Metroplex, Texas, US

Project Title 1-Creation of first of its kind “Top 50 BPS provider” global list based on their revenue and growth estimateProject Details -· Analyzed 100+ firms; shortlisted 50 firms on the basis of growth and Business Processing Services revenue· Formulated revenue estimation model leveraging industry trends, retrospective revenues & FTE. Also, identified.

• Completed industrial training at Airports Authority of India(CNS department)
• Learnt about Automatic message switching system(AMSS), L-band radar and VHF radio used in aviation industry

Master Of Business Administration (M.B.A.), Major In Marketing And Finance, Minor In Strategy

Bachelor’S Degree, B.E- Instrumentation And Control

High School, Science