Ara Esparza Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

I am a dedicated wine enthusiast with a flair for marketing, branding, and crafting captivating content in the ever-evolving world of wines.🍇 Wine Expertise:WSET Level 3 with merit, my journey into the intricate world of wines has been a delightful exploration. From trade tasting events to vineyard visits, I'm on a perpetual quest to deepen my understanding of grape varieties, terroir nuances, and the fascinating stories that each bottle holds.🚀 Marketing and Branding Professional:With a solid background in marketing and branding, I bring a unique blend of creativity and strategy to the table. I've had the pleasure of collaborating with esteemed vineyards and wineries, helping them weave compelling narratives and establish a distinctive presence in the competitive wine landscape.✨ Micro-Influencer & Content Creator:As a micro-influencer in the wine industry, I curate engaging content that not only reflects my genuine passion for wine but also resonates with a discerning audience. From visually stunning social media posts to thought-provoking blog pieces, my goal is to showcase the beauty of wine culture and bring a touch of joy to fellow enthusiasts.🌐 Insights into the Wine Industry:I leverage my experiences attending numerous trade events to stay at the forefront of industry trends. My keen observations and deep connections within the wine community allow me to provide valuable insights and data, making me a valuable asset for anyone seeking a fresh perspective.Let's connect and raise a virtual toast to the exciting world of wines! 🥂✨ Feel free to reach out for discussions on collaborations, industry insights, or to share your latest wine discovery.

🚀Marketing Strategy and Brand Management-Led the revamp of the new Brand Identity for Bohemia Market. Development of marketing personas, mapping touchpoints through the customer journey, creation of USPs and conducting ongoing competitor analysis leading to an increase of brand awareness and a positive brand sentiment-Managed the brand identity for Bohemia Market, ensuring consistent implementation of the brand proposition across all business areas and touchpoints.-Effectively managed marketing budgets, communicated results linked to KPIs, and reported on return on investment for all marketing activities.🎨 Design-Revamped the product brochure for the Bohemia Market brand, leading a team of graphic designers and printers, ensuring delivery within budget constraints.-Implemented a hands-on approach for inhouse creation of videos, reels, banners and marketing materials-Coordinated the production, printing, and delivery of various catalogues and promotional materials within specified budgets.💵 Investor Relations and Business Development-Created an investor strategy and pitching deck to attract investors to Bohemia Market, incorporating best practices, successful examples, and targeting specific investor types.-Developed the business model for the Home Automation Box, identifying potential customers, market size, and revenue models through competitor analysis.📖 Content Creation and Social Media Management-Led the creation of thought leadership pieces, focusing on data visualization of dashboards for solar power plants, and developed a syndication plan for distribution across platforms.-Implemented outreach strategies to current customers, considering marketing personas, mediums, channels, and core benefits for effective communication.-Crafted engaging content for LinkedIn plans for Bohemia Market, addressing customer pain points, maintaining profiles and launching & managing paid campaigns

County Dublin, Ireland

📈 Marketing Strategy and Brand Management-Developed and executed a comprehensive marketing strategy for PEDRONEL One, increasing product awareness and driving new leads across strategic markets.-Managed the brand identity for PEDRONEL One, ensuring consistent implementation of the brand proposition across all business areas and touchpoints.-Led the design and launch of the PEDRONEL One Push marketing campaign, incorporating social media (LinkedIn), whitepapers, digital PR, and success stories to enhance brand visibility and attract new leads.-Effectively managed marketing budgets, communicated results linked to KPIs, and reported on return on investment for PEDRONEL One.-Coordinated the production, printing, and delivery of promotional materials within specified budgets.📖 Content Creation and Social Media Management-Crafted engaging content for LinkedIn plans for both PEDRONEL and Bohemia Market, addressing customer pain points, maintaining profiles, and conducting ongoing competitor analysis.🎤 Event Management and Budget Oversight-Provided support in event management for trade shows, conferences, and user groups for Bohemia Market.-Effectively managed marketing budgets, communicated results linked to KPIs, and reported on return on investment for all marketing activities.

County Dublin, Ireland

-Brand Management: Created, owned and developed the brand proposition based on consumer insights and market research. Lead the implementation in touch points across the customer journey + crafted the tone of voice for the communications strategy to engage with customers. I evangelised the Customer Success Team (200px) to engage with customers and follow brand guidelines-Marketing Campaigns & Strategic Messaging: planning and executing multi-channel campaigns for CRM, PR, SEO, PPC & Social Media addressed to key customer segments. Responsible for creating & managing landing pages via CMS to support CRM, Social & PPC campaigns and ensuring consistency of messages through the customer journey-Content Marketing: savvy content creator developing a creative process including industry trends, commercial information and keyword research. Created and sourced best in class content, optimised for SEO and conversion that is used in Blog, CRM, PR, Website & Social Media. Utilising Content Management System (CMS) to deploy and manage content on the website and blog. Established content KPIs to measure performance and A/B testing-PR: owned PR function working closely with media, journalists & PR agency to increase brand awareness and boost SEO through high value links. Proficient at writing Press Releases and Blog Posts + agency management experience. Managed PR campaigns for a travel brand in the UK that had a return on investment of 500%+-Influencers: Extensive research and valuation of influencer opportunity for a niche sector. Created blogger network to build relationships, source low cost content and increase digital footprint. -Social Media: designed the channel strategy including audit of profiles, developing a vision, creation and management of content calendar. Crafted social media copy & rich media for different brands. Established KPIs and created a report to measure the performance of the activity. Trained a team teaching them best practises and latest trends.

Dublin, Ireland

- Representative within the ITESM network with 60+ Associations worldwide, with the objective of supporting professional development for ITESM alumni and strengthening bonds between Mexico and Ireland - Organised key Alumni European Cloud Thinking Summit- Supported the marketing and communication strategy of the event - Worked closely with the Mexican Embassy in Ireland to promote networking events within the Exatec Network.

Mexico City Area, Mexico

• Implemented CRM strategy defining messages to fulfil customized objectives: up-selling, cross-selling and loyalty recognition• Coordinated advertising strategy for point of sale bundle and managed stock nationwide• Participated in customers’ segmentation database project that enabled gathering information from customers and personalising targeted offers

Mexico City Area, Mexico

- Managed end to end mass media campaigns (TV, Radio, Press and Cinema) briefing & supervising agencies. These advertising efforts achieved ~5% increase on sales vs. forecast. - Coordinated photoshoots and external agencies to ensure campaigns were delivered on brief, on time and on budget.- Introduced and led advertising tracking methodology to monitor competitors activity and own advertising efforts.- Conducted qualitative & quantitative market research to measure brand awareness, monitor the brand's health and measure campaign performance according to KPIs like top of mind, brand awareness, brand consideration and message comprehension.- Oversaw the design, production and distribution of marketing collateral & point of purchase material for 340 retail points nationwide.

Barcelona Area, Spain

• Analysis and value added proposals for IMAGINA Corporate Intranet. • Content management, procedure improvement an enhancing structure of marketing department on the Corporate Intranet.

Mexico City Area, Mexico

-Produced monthly TV program for the insurance sales force. I revamped the concept of it leading to a 20% increase YOY on rating. - Organised key corporate events working with the event management team to manage conventions for the insurance sales force in LATAM & EMEA.- Analysed results after each TV program and generated report including rating, feedback, industry trends and improvement suggestions.

Barcelona Area, Spain

• Content manager of corporate intranet for the Communications & PR department.

Wset Level 3, Wine Steward/Sommelier, Merit

An advanced level qualification for professionals working in the wine industry. This qualification provides a detailed understanding.

Wset Level 2, Wine Steward/Sommelier, 96 – Pass With Distinction

Activities and Societies: West London Wine SchoolKnowledge of the principal and regionally important grape varieties of the world.

Wset Level 1, Wine Steward/Sommelier, 100

Activities and Societies: West London Wine SchoolT qualification provides a hands-on introduction to the world of wine. You’ll explore.

Master'S Degree, Business Management Of Communications And Multimedia Groups

Activities and Societies: Internship at Imagina Mediapro: corporate intranet.Awarded by IDEC Pompeu Fabra University.

Bachelor'S Degree, Communication

Activities and Societies: Tennis Team. Assistant producer radio show 'Entre Acto'.

International Exchange Program

European University Barcelona, Spain.