Araish Bihari Email & Phone Number

London, Gb

London, Gb

London, England, United Kingdom

• Project Management: Conducted a fundraising project with an Art Sale by reaching out to artists and collecting over 30 pieces of art that were then sold in a Pop-up event targeting tourists and locals in Bath• Product Development: Created greeting cards, postcards and bookmarks with art from the children supported by the charity as products for sale and promotional materials for the charity to use in the future• Sales: Raised 108% more than the charity’s target goal and sold more than half of the pieces within a span of 4 hours • Digital Marketing: Increased the accounts reached and those that engaged by triple the follower count

• Product Innovation: Collaborated on a tool for the assessment of Environmental, Social and Governance (ESG) initiatives by companies for more sustainable investment decisions• Sustainability Reporting: Created reports on Gap Analyses to evaluate the company’s sustainability practices and suggested methods for improvement through a more Sustainable Business Model

Global

• Exclusive networking: Selected as part of WPP’s NextGen Leader Program that handpicks candidates from around the world to be part of the WPP network and gained valuable insights from their agencies, clients and partners• Learning and growth: Engaged and learned from experts across a vast array of fields and topics: from inclusion and culture to client relationships

Mumbai, Maharashtra, India

• Planning and Coordination: Strategized the Ad pitch and creative briefs for Oral B’s Criss Cross toothbrush with the agency’s cross-functional Creative and Client Servicing teams• Competitor Analysis: Researched and conducted Competitor Analysis for Maybelline, MasterCard, Aquaguard, Bajaj Electricals and SBI Life Insurance for the respective Brand Managers• Consumer Research: Gathered both qualitative and quantitative data for identifying trends within the Gen Z consumer demographic for the new Maybelline Skincare + Make-up Fit Me Fresh Tint product launch

Mumbai, Maharashtra, India

• Account Management: In charge of over ten Bond Connect Applications for trading in China• Customer Management: Successfully conducted data reconciliation in Know Your Customer (KYC) systems• Budget Management: Analysed the budget management and forecast reports in Excel for the Investment Banking Teams• Portfolio Analysis: Developed and presented an analysis of the current Mutual fund offerings to the Executive Director and Vice President of Operations

Mumbai, Maharashtra, India

• Leadership: Promoted to the role of Vice President in 2020 and led teams of over fifty members from various departments including Marketing, Public Relations and Event Management, among others• Sponsorship Management: Strategized sponsorships with upcoming brands, including Mecraaz and Life Accent Planner• Project Management: Organised guest speaker sessions and events such as Bazaar-e-UPG, Bid-o-poly, Stockathon and Entrepreneurs Among Us

Mumbai

Hamilton, Ontario, Canada

• Brand Communication: Managed the brand’s Social Media presence and communication on all platforms as a sustainable alternative to traditional paper products, increasing the positive share of voice• Business-to-business Marketing: Doubled monthly sales; Successfully conducted digital marketing to online and brick-and-mortar retailers as a wholesaler through Facebook Business Manager while setting and measuring Key Performance Indicators (KPIs)• CRM: Led Email Marketing and Customer Relationship Management through Mailchimp and other tools • Content creation: Designed over sixty digital posts for Instagram, Facebook, Pinterest and LinkedIn• Sales: Participated in virtual markets and held a successful contest for Green Consumer Day

Mumbai, Maharashtra, India

• Account Management: Managed the official Social Media accounts of various brands, including Idee, Image and Irus Eyewear, Traworld Luggage, Cheemo and DaVinchi Premium• Strategic Planning: Developed marketing and public relations strategies for the brands, Eduauraa, GOQii and Mochi• Influencer Marketing: Collaborated with Instagram and YouTube Influencers for brand endorsements• Content creation: Conceptualised daily posts and stories on Instagram, Facebook and Twitter

Mumbai, Maharashtra, India

• Celebrity Management: Collaborated with both Bollywood celebrities and international artists, including Aamir Khan, Farhan Akhtar, Ayushman Khurrana and Stadium X, among others• Sponsorship Management: Managed brand associations and sponsorships with various companies, including Only, HDFC Life, 93.5 Red FM and Reliance Education

Msc Marketing, Marketing

Awardee of the School of Management Scholarship

Bachelor Of Management Studies With A Major In Marketing

Higher Secondary Education (Junior College), Arts

A1 Level, French Studies

Education record