Marketing Communication Manager
Katowice, Silesian District, Poland
- Development and implementation of product marketing communication strategy. Supervising and taking part in process from the beginning - market & competitors researches, seeking insights, preparing strategic scripts, writing creative brief - to execution. - Managing PR and content marketing projects. Developing inspirational, insightful & entertaining for the consumer content. Preparing and coordinating educational action in digital, social media and off-line channels. - Preparing and… Show more - Development and implementation of product marketing communication strategy. Supervising and taking part in process from the beginning - market & competitors researches, seeking insights, preparing strategic scripts, writing creative brief - to execution. - Managing PR and content marketing projects. Developing inspirational, insightful & entertaining for the consumer content. Preparing and coordinating educational action in digital, social media and off-line channels. - Preparing and managing internal communication with engaging tools e.g. on-line competition - Managing direct marketing communication. Conducting campaigns using digital tools and channels.- Leader of BTL projects ( wide range of POS materials in over 400 branches). - Responsible for ATL media campaigns ( including tv commercials production) Experience in supervising the production process from brief, thru shoot to final edit and approval.- Responsible for budget supervising, monitoring and following up marketing investments.- Follow up and KPI’s performance monitoring ( e.g. brand tracker indicators, sales leads generation)- Cooperation with advertising agencies, media house, interactive agencies, research agencies, PR agencies etc . Show less