With over a decade of experience in the retail industry, my journey has taken me from transformative leadership roles to my current position as a Lighting Advisor at ITAB, where I specialize in sustainable and innovative lighting solutions. As the former Chief Operating Officer at Expedit Norge, I oversaw strategic and operational aspects, delivering successful projects in store design, marketing, and logistics for retail clients across Norway.My expertise spans various key areas of retail operations, including store concept development, activities, store fronts, fixtures, and marketing materials. I am skilled in communication, customer psychology, distance leadership, digital marketing, sales management, and store design, always focusing on enhancing customer experience and optimizing store performance.I bring a unique blend of competencies to my roles, combining digital proficiency with a passion for developing effective retail solutions that drive sales and increase customer engagement. My approach is characterized by a commitment to lifelong learning, constantly seeking new knowledge and skills to improve both myself and my team. In every position, whether managing store operations or strategizing lighting solutions, my goal remains the same: to deliver excellence, foster collaborative environments, and drive sustainable business growth. My personal interests in photography and technology enrich my professional perspective, allowing me to approach challenges with creativity and detailed insight.