I help food, beverage, pharmaceutical, dental, woodworking and printing businesses create great products.

Reporting to the VP Marketing, I led the Mill Street Brewery and Brickworks Ciderhouse brand marketing teams. Responsible for brand strategy, product innovation, national advertising, package design, digital channels, PR and media planning, buying & negotiations.Key Achievements in Role:-> Masterbrand Leadership: Planned and managed the execution of annual national masterbrand marketing campaign plan, leveraging OOH, digital video, social media advertising, podcasts, TV partnerships and radio campaigns to solidify Original Organic Lager’s place as the #1 selling craft beer in Canada and #1 selling craft beer in Ontario.-> Designed and launched breakthrough data-driven innovations @LCBO: - Brickworks Lemonade Radler - #1 Best New 2019 Cider - Brickworks Mint & Basil - #3 Best New 2019 Cider - Mill Street Kombucha Radler - #6 Best New 2019 Craft Beer - Brickworks Rosé Cider - #2 Best New 2018 Cider innovation at LCBO - Mill Street Hopped & Confused - #2 Best New Beer Innovation @LCBO-> Built and led a new, in-house creative team to create digital content and manage programmatic media buying via Facebook DSP. Reduced costs by 30%+ and delivered +4 pts brand lift vs control.

Leader of the Mill Street Brand Marketing team including national advertising, packaging design, product innovation, digital marketing and PR for Mill Street Brewery and Brickworks Ciderhouse.Key Achievements in Role:-> Planned and executed our national 'certified organic' advertising campaign, including national digital and social advertising alongside a heavy Ontario OOH and radio plan.-> Led the national packaging design updates for Mill Street's iconic Tankhouse, 100th Meridian, Cobblestone Stout, Vanilla Porter and West Coast IPA brands.

Senior Manager for Canada within ZX Ventures, Labatt / AB-InBev’s global disruptive growth and innovation team. Launched four new consumer businesses in 12 months. Responsible for marketing strategy, business case development, go-to-market planning, eCommerce operations, digital / programmatic media, business analysis and P&L management.Launched an "Uber-for-Beer" direct-to-consumer beer delivery e-Commerce business in Montreal as a global pilot project. Led value proposition development, go-to-market launch strategy, mobile app development, technology project management, business results / KPIs (CAC, MRR, LTV), delivery logistics and retailer partnerships. Uncovered global best practices leading to D2C courier launches in other AB-InBev markets.Led the roll-out and growth of a craft beer e-Commerce subscription service including leadership of all marketing activities, YouTube video strategy, SEM / SEO, media mix planning, Google Analytics management, assortment planning, pricing management. Pilot delivered customer purchasing insights and uncovered supply chain best practices which have since been applied as global best practices.Member of North America Zone M&A strategy team, advising on long term go-to-market, channel, and marketing strategy for online and omni-channel corporate partnerships and acquisitions.

Strategic lead on BMW’s channel (Financial Services, Dealer Advertising) and customer development (CRM, Aftersales) initiatives. Key responsibility includes planning multi-year marketing programs utilizing personalized web experiences, targeted display advertising, social media retargeting, trigger-based email campaigns and offline channel marketing to generate leads, nurture prospects and establish customer loyalty.Business and functional lead on Cundari’s Big Data initiatives, including the use of descriptive, predictive and prescriptive analytics to inform marketing strategy and program deployment.Management of Cundari’s digital analytics practice, including planning and managing the delivery of integrated digital program reporting based on client-specific objective frameworks. Includes partnership with Cundari's media buying group to plan, optimize and evaluate national campaigns.Digital Strategist on customer engagement programs for CIBC, 3M (Scotch-Brite, Scotch-Blue), Maple Leaf Foods, OLG and Canadian Cancer Society.

Lead the digital strategy and analytics on BMW Canada business, managing account, production and creative teams in the design and delivery of record-breaking digital marketing programs.Delivered groundbreaking brand experiences with other tier-one partners as part of multi-year BMW + Olympic partnership.Spearheaded the implementation of an objective-based campaign measurement approach, providing comprehensive and constructive views of performance for digital advertising, social media and email campaigns.

Managing Consultant (Business Lead) on the BlackBerry and Univision Communications businesses, including responsibility for managing and growing Syncapse’s SAAS product sales, digital experiences, consulting, analytics and targeted digital media lines of business with key client stakeholders in Canada, The United States, Mexico, Brazil, Argentina and Colombia. Responsible for direct leadership of dedicated account team and functional leadership of delivery teams including strategy, analytics, media and project management members.Built and led a cross-functional project team to deliver Syncapse’s first fully integrated paid media, social+mobile application experience and social intelligence program for Univision America, driving digital engagements and web app actions at an all-time low cost-per-engagement, contributing to record-breaking broadcast and live-stream audience numbers for the US broadcaster.Also served as strategic consulting lead on social CRM, advocacy and big data programs for Syncapse clients, focused specifically on high-value user identification, segmentation and retargeting in social media.

Management, planning, strategy and execution for a global mobile equipment manufacturer with focus on global social media analytics and Latin American social marketing.

Client service and account management of digital and experiential activities for Intel Canada, TD Canada Trust and Dell Canada.

Managing and delivering advertising and design services to a variety of clients including BlackBerry. Services include: print and web design, photography, social media implementation, media buying and data analysis and reporting. Generated 2008 billings in excess of $100k.

Jr. Account Coordinator on the SUBWAY Restaurants and RONA Accounts. Responsible for front line SUBWAY franchisee management of Barrie, Kingston, Peterborough and Northern Ontario markets. Coordinated and execute a variety of in-market sponsorships and promotions. Responsible for entire project cycle from evaluating and selecting on-strategy sponsorships to collecting and reporting results.