Chief Operations Officer
Current
Mar 2023 - Present
AeroLeads people directory · profile
Ara Markarian Email & Phone Number
Chief Operations Officer
at
Yeah, I Work Out
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Chief Operations Officer
Location
Detroit, Michigan, United States
Who is Ara Markarian? Overview
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Quick answer
Ara Markarian is listed as Chief Operations Officer at Yeah, I Work Out, based in Detroit, Michigan, United States. AeroLeads shows a matched LinkedIn profile for Ara Markarian.
Ara Markarian previously worked as Head of Growth at Yeah, I Work Out and Managing Consultant, Marketing Analytics + Digital Strategy at Ibm. Ara Markarian holds Bachelor Of Science Engineering (Bse), Industrial And Operations Engineering from University Of Michigan College Of Engineering.
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Yeah, I Work Out
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Profile bio
About Ara Markarian
A consultant who lives at the intersection of technology, strategy, marketing and analytics. At my core, I am motivated by situations where I am able to fuse my quantitative thinking and creativity to solve challenging problems. I love working with early-stage startups and DTC brands with great ideas, and helping them grow into operationalized companies. I am passionate about all things media & entertainment. My background stems from social to streaming; content to franchise growth strategies; consumer insights to consumption analytics. Outside of the workplace, I am a big proponent of health and wellness, as work-life balance is all very important to me. I am an avid fitness competitor, enjoy all outdoor activities, and am a huge comic nerd at heart.
Current workplace
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13 roles · 13 years
Ara Markarian work experience
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Head Of Growth
Yeah, I Work Out - Y,IWO - is a men's lifestyle / streetwear brand rooted in 80's lifting culture and the spirit of "muscle beach". Sold exclusively DTC at yeahiworkout.com, Dover Street Market, and Mr Porter; launched in Vogue Magazine. In this role, I support the founder across all functions related to growth activities for the brand. Growth initiatives including Strategic Partnerships (ACE Hotel, Gold's Gym), Charity Fundraising, Tech and E-Commerce Platforms, Product Development, Digital Media Marketing Strategy.
Oct 2019 - Mar 2023
Managing Consultant, Marketing Analytics + Digital Strategy
Expanding IBM's delivery capabilities through new Customer Data Platform and Marketing Intelligence Platforms - Datorama, Adobe Experience Platform - to enable clients to drive custom experiences based on buyer personas and audience segmentations.
Dec 2020 - Mar 2023
Senior Consultant, Marketing Platforms + Analytics
In this role, I focused on leveraging various Marketing Intelligence Platforms that empowered clients to connect their entire ecosystem of marketing and digital advertising data, to better measure marketing performance and campaign effectiveness. These platforms enabled data modeling, data harmonization, KPI tracking, and dashboard visualization, at scale across various business units. I worked with clients to extrapolate insights, understand how to use these insights to optimize business decisions, and engage customers with tailored customer experiences.-Salesforce Datorama, Adobe Experience Platform, Tableau, Google Cloud Platform-Client Deliverable Recognized Business Intelligence Group "2020 Sales and Marketing Product of the Year"
Oct 2019 - Dec 2020
Senior Digital Strategy & Analytics Consultant: Social Analytics
In this role, I specialized in leveraging social media data via partnerships with Twitter and Sprinklr, for advanced analytics project delivery. I led clients to tap into the full potential of social media data - beyond just social listening - enabling predictive and prescriptive modeling frameworks. Our team developed Trend Prediction / Quantification framework that was applied to assess macro and micro trends for clients within their respective industries.Experience with SQL, Python, Sprinklr (Social Data Aggregator), Dashboard Visualizations (Watson Analytics, Tableau)
Jun 2017 - Mar 2020
Jun 2015 - Jul 2017
Technology Associate
Reported directly to CTO of Financial Services Startup. Developed proprietary analytics platform to provided business intelligence & performance analytics for network firms.
Dec 2014 - Jun 2015
Ayf Olympics Steering Committee - Director Of Digital Strategy
Social Media Expansion, growing brand awareness & engagement by 200% via Facebook, Twitter, Instagram, YouTube, SnapchatPromotional Video Creation with Viral Reach of 10KMobile App Design & Development with 1500 visits/day of eventHeightened User Experience via Live Photo StreamDigital Strategy fueling revenue contributing to $85K in event profits
Aug 2013 - Sep 2014
Startup Peer Adviser
Mentor for Student Startups, Academic Program Adviser
Jan 2012 - Mar 2014
Co-Op Practicm
2014 - 2014
Venture Capital Summer Associate
Griffon Ventures
Evaluated 30 potential deals, completed full due diligence on 3 companies, resulting in investment in Ditto Labs, photo analytics with $3.3 million raisedMarketing & Digital Strategy Advisory for Portfolio CompaniesDeveloped Investment Analysis & Fund Management Model
May 2013 - Sep 2013
Business Analyst
Nexecon Consulting Group
Produced pricing strategy model for Fortune 500 Automotive Company tracking & forecasting raw material and component costsQueuing analysis / bottleneck identification of University Hospital's patient intake processBusiness Development & Marketing Strategy for retained executive search firm
Jan 2012 - Sep 2013
Metallic Commodities Purchasing Intern
Sourced $3.5 Million Dollar Deal, Decision Criteria including NPV Analysis negotiated cost savings, supplier relations, and global strategySecured $2.5 million in cost savings between 10 suppliersCompiled Supplier Production Capacity & Bottleneck Analysis Information for Global Strategy Template
Apr 2012 - Sep 2012
2 education records
Ara Markarian education
Bachelor Of Science Engineering (Bse), Industrial And Operations Engineering
University Of Michigan College Of Engineering
Bachelor Of Science (Bs), Informatics - Social Computing
University Of Michigan College Of Literature, Science, And The Arts
FAQ
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Quick answers generated from the profile data available on this page.
What company does Ara Markarian work for?
Ara Markarian works for Yeah, I Work Out.
What is Ara Markarian's role at Yeah, I Work Out?
Ara Markarian is listed as Chief Operations Officer at Yeah, I Work Out.
Where is Ara Markarian based?
Ara Markarian is based in Detroit, Michigan, United States while working with Yeah, I Work Out.
What companies has Ara Markarian worked for?
Ara Markarian has worked for Yeah, I Work Out, Ibm, Dynasty Financial Partners, Armenian Youth Federation Eastern Region, and University Of Michigan Center For Entrepreneurship (Cfe).
How can I contact Ara Markarian?
You can use AeroLeads to view verified contact signals for Ara Markarian at Yeah, I Work Out, including work email, phone, and LinkedIn data when available.
What schools did Ara Markarian attend?
Ara Markarian holds Bachelor Of Science Engineering (Bse), Industrial And Operations Engineering from University Of Michigan College Of Engineering.
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