Yeah, I Work Out - Y,IWO - is a men's lifestyle / streetwear brand rooted in 80's lifting culture and the spirit of "muscle beach". Sold exclusively DTC at yeahiworkout.com, Dover Street Market, and Mr Porter; launched in Vogue Magazine. In this role, I support the founder across all functions related to growth activities for the brand. Growth initiatives including Strategic Partnerships (ACE Hotel, Gold's Gym), Charity Fundraising, Tech and E-Commerce Platforms, Product Development, Digital Media Marketing Strategy.

Expanding IBM's delivery capabilities through new Customer Data Platform and Marketing Intelligence Platforms - Datorama, Adobe Experience Platform - to enable clients to drive custom experiences based on buyer personas and audience segmentations.

In this role, I focused on leveraging various Marketing Intelligence Platforms that empowered clients to connect their entire ecosystem of marketing and digital advertising data, to better measure marketing performance and campaign effectiveness. These platforms enabled data modeling, data harmonization, KPI tracking, and dashboard visualization, at scale across various business units. I worked with clients to extrapolate insights, understand how to use these insights to optimize business decisions, and engage customers with tailored customer experiences.-Salesforce Datorama, Adobe Experience Platform, Tableau, Google Cloud Platform-Client Deliverable Recognized Business Intelligence Group "2020 Sales and Marketing Product of the Year"

In this role, I specialized in leveraging social media data via partnerships with Twitter and Sprinklr, for advanced analytics project delivery. I led clients to tap into the full potential of social media data - beyond just social listening - enabling predictive and prescriptive modeling frameworks. Our team developed Trend Prediction / Quantification framework that was applied to assess macro and micro trends for clients within their respective industries.Experience with SQL, Python, Sprinklr (Social Data Aggregator), Dashboard Visualizations (Watson Analytics, Tableau)

Advanced Social and Predictive Analytics Modeling Rotation

Reported directly to CTO of Financial Services Startup. Developed proprietary analytics platform to provided business intelligence & performance analytics for network firms.

Social Media Expansion, growing brand awareness & engagement by 200% via Facebook, Twitter, Instagram, YouTube, SnapchatPromotional Video Creation with Viral Reach of 10KMobile App Design & Development with 1500 visits/day of eventHeightened User Experience via Live Photo StreamDigital Strategy fueling revenue contributing to $85K in event profits

Mentor for Student Startups, Academic Program Adviser

Evaluated 30 potential deals, completed full due diligence on 3 companies, resulting in investment in Ditto Labs, photo analytics with $3.3 million raisedMarketing & Digital Strategy Advisory for Portfolio CompaniesDeveloped Investment Analysis & Fund Management Model

Produced pricing strategy model for Fortune 500 Automotive Company tracking & forecasting raw material and component costsQueuing analysis / bottleneck identification of University Hospital's patient intake processBusiness Development & Marketing Strategy for retained executive search firm

Sourced $3.5 Million Dollar Deal, Decision Criteria including NPV Analysis negotiated cost savings, supplier relations, and global strategySecured $2.5 million in cost savings between 10 suppliersCompiled Supplier Production Capacity & Bottleneck Analysis Information for Global Strategy Template