Director/Producer of TEZETA [The Ethiopian-Armenians] and multiple music videos • Developed concept and production of community portrait documentary about the Armenians of Ethiopia and their connection to the musical history of Ethiopia collecting over 60hrs of footage. • Successfully raised 20k in production funds using the crowdfunding platforms Kickstarter and Indiegogo.• Successfully raised 20k in production funds with crowdfunding platforms Kickstarter and Indiegogo for documentary film.• Produced, directed and edited music videos for performers in Ethiopia, of which one received international recognition and was aired on South African music video channel, Channel O.

Creative Director at PicsArt, a creative community enabling mobile editing, co-creation, collaboration and sharing, named "Top 5 Start-Ups of 2015" by Forbes and "One of the Best Apps of 2014 and 2015" by Google Play.

• Co-managed boutique creative agency working in design, web, video, mobile and environmental media. • Clients included OSCE, UNDP, IDeA Foundation, Smart MT Accounting, Karabakh Telecom

• Design of large-scale environments incorporating concept-intensive text, requiring interpretive illustrations and large immersive graphics for multifarious exhibits and exhibitions. Projects include Bell Labs Technology Showcase, New York Transit Museum Electricity Exhibit, and multiple exhibits at Liberty Science Center. • Responsible for timely layout of assorted marketing materials across multiple platforms including direct mailers, online email marketing and indoor/outdoor signage for unique events and short-term exhibits. • Layout of multiple proposals for mid to large-scale exhibitions design and museum planning project for various national and international organizations involved in the science museum industry.

• Developed concept renderings for design elements, draping treatments, illuminated posters, furniture treatments and other items geared toward large-scale corporate events• Delivered print-ready graphics on several detail-oriented, deadline sensitive projects for Fourth Wall Events' several clients including Verizon Wireless and Toronto Tourism.

• Responsible for timely layout of advertisements, printing and color correcting SWOP-certified proofs, communicating with production departments in various luxury publications in fast-paced and deadline-oriented environments. • Creative design of online advertisements in a rapidly transforming and fashion-driven market requiring quick turnaround. • Multi-lingual, multi-discipliary marketing and graphics productions for Tufenkian Heritage Hotels and Harvest Song Artisanal Preserves, as well as the non-profit organization, Tufenkian Foundation.• Created print-ready full page ads for Elle Dècor, Traditional Home, Dwell and Architectural Digest magazines as well as creating graphics for signs, direct mailers, and large bannerstands for over 100 showrooms nationally and internationally, which required pre-press graphics.

• Responsible for timely layout of newspaper articles, text flow and page jumps for weekly newspaper production, adapting to last minute adjustments with editorial staff• Created sales tool for newspaper advertising using a scalable advertising design. • Responsible for on-press color corrections and changes with in-house 4 color process printers.

• Designed and printed several exhibit marketing materials, including mind-mapping, sketching, design layout, image correction, printer bidding, image proofing, blue-line proofing and on-press adjustments from concept to post-production. • Created museum promotional materials including invitations, museum book, brochures, web-optimized images, pamphlets, one-sheets, placards for paintings, and exhibition graphics. • Responsible for the organization of placards for artworks shown and exhibited in museum as well as weekly updates for electronic and print signage at the museum.