Outi Aramo

Outi Aramo Email and Phone Number

Partner @ Kiva | Digital Strategy, Analytics and Marketing Optimization @ Kiva
helsinki, southern finland, finland
Outi Aramo's Location
Helsinki, Uusimaa, Finland, Finland
Outi Aramo's Contact Details

Outi Aramo personal email

Outi Aramo phone numbers

About Outi Aramo

As a partner, management consultant, and analytics lead at Kiva, I have over twenty years of experience in helping businesses grow and improve their online services. My mission is to understand the needs and behaviors of customers and align them with the goals and offerings of my clients. I use various methods and tools to measure, analyze, and optimize the performance of digital marketing and on-site content, such as digital analytics, SEO, user research, A/B testing, segmentation, and attribution modeling. I also collaborate closely with designers and developers to create engaging and satisfying customer experiences. I enjoy finding answers and solutions that create value and revenue for my clients and their customers.

Outi Aramo's Current Company Details
Kiva

Kiva

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Partner @ Kiva | Digital Strategy, Analytics and Marketing Optimization
helsinki, southern finland, finland
Website:
kiva.fi
Employees:
18
Outi Aramo Work Experience Details
  • Kiva
    Partner, Management Consultant, Analytics Lead
    Kiva Jan 2021 - Present
    Helsinki, Southern Finland, Finland
    Being part of Kiva feels good. We do meaningful work and we are a valued partner for businesses. This is where I want to work!Data is at the heart of digital marketing optimization work. Running profitable and growing online business is interesting and demanding. It is great to help our clients in this by guiding, advising and implementing measurement strategies and adjusting and targeting marketing based on the data.
  • Nordic Morning
    Senior Data Scientist
    Nordic Morning Jan 2018 - Jan 2021
    Helsinki, Southern Finland, Finland
    Working as a Digital analytics specialist. Taking care of tracking planning, implementation and reporting. Big consumer clients with ecommerce, mobile applications and multiple data interfaces. Planning and implementation of dataLayer based unified tracking across multiple domains.
  • Knowit
    Head Of Performance, Web Analytics And Conversion Optimization
    Knowit Feb 2017 - Dec 2017
    Helsinki Area, Finland
    My role at Knowit Experience was to boost the performance-based service development in order to continuously develop better customer experiences and business value. Data plays a major role, but so does close co-operation with designers and developers. I got to use of my skills of conversion optimization, search engine optimization, digital advertising and web analytics.
  • Solteq Oyj
    Senior Consultant
    Solteq Oyj Jan 2016 - Jan 2017
    Helsinki
    I specialise in digital marketing and have a wide experience in user research as well. Digital analytics is where it all comes together: cro, sem and seo. Conversion optimizationSearch marketingSearch engine optimizationDigital analyticsTraining(Descom became part of Solteq in 2015)
  • Descom Oy
    Senior Consultant
    Descom Oy Dec 2012 - Dec 2015
    Started at Estime in 12/2012, Estime became acquired by Descom in 2014Conversion optimizationSearch marketingSearch engine optimizationWeb analyticsTraining
  • Quru Oy
    Business Insight Strategist
    Quru Oy Jun 2012 - Dec 2012
    Kwantic was rebranded as Quru in 2012@Quru we all are multiskilled, multitasking and multitalented experts of online optimization. Currently I'm a team leader of a team of experts, but I also do client program work with our clients. SEM, SEO, WA, research, A/B-testing...
  • Kwantic Oy
    User Experience Strategist
    Kwantic Oy Sep 2009 - Jun 2012
  • Trainers' House
    Consultant
    Trainers' House Nov 2007 - Sep 2009
    Trainers' House acquired Satama Interactive in 2007Making use of customer insight, web analytics and research in order to streamline out clients' digital services. Aiming at improved user experience and conversion rates.
  • Idean Enterprises Inc.
    User Experience Team Leader
    Idean Enterprises Inc. Mar 2007 - Nov 2007
    It's all about users and specialists working towards understanding the users' mindset. I lead a specialist team and serve the brilliant young minds the best I can. The role is versitile - I can develop my expertise and co-operate with clients and team members alike. There are no two similar days:)
  • Idean Research Ltd.
    Senior User Experience Specialist
    Idean Research Ltd. Aug 2006 - Mar 2007
    User research in web and mobile.
  • Satama Interactive
    Quality Manager
    Satama Interactive 2001 - 2006
    Quality management; Quality management on process (system ISO 9001:2000 certificate) and product level. Head of Quality assurance team and competence. Owner of the Usability research services and facilities. Member of the extended management group.
  • Satama Interactive
    Site Builder
    Satama Interactive 1999 - 2000
    Coding HTML for big industrial clients.
  • Vantaan Kaupunki - Vanda Stad - City Of Vantaa
    Teacher Of Home Economics
    Vantaan Kaupunki - Vanda Stad - City Of Vantaa Aug 1996 - Aug 1998
    Vantaa
    Several comprehensive school temporary teacher positions around Vantaa and Helsinki area.
  • Lahti University Of Applied Sciences
    Teacher
    Lahti University Of Applied Sciences Jan 1995 - Jun 1996
    Lahti Area, Finland
    Teaching home economics in English at the Faculty of Social and Health Care.

Outi Aramo Skills

User Experience Web Analytics Usability Digital Marketing Usability Testing Google Analytics User Research Google Adwords Conversion Optimization User Centered Design Project Management Interaction Design User Interface Design Sem Analytics Team Leadership A/b Testing Web Project Management User Experience Design Search Engine Marketing Heuristic Evaluation Mobile Devices Quality Assurance Quality Management Search Engine Optimization Questionnaires Mobile Marketing Training Customer Insight Marketing Focus Groups Google Tag Manager Human Computer Interaction Personas Card Sorting Istqb Keyword Advertising Doubleclick Marketing Automation Programmatic Media Buying Content Strategy Statistics Agile Project Management Episerver Digital Growth Performance Improvement Cloud Computing Data Modeling Digital Transformation Machine Learning Technology Leadership

Outi Aramo Education Details

Frequently Asked Questions about Outi Aramo

What company does Outi Aramo work for?

Outi Aramo works for Kiva

What is Outi Aramo's role at the current company?

Outi Aramo's current role is Partner @ Kiva | Digital Strategy, Analytics and Marketing Optimization.

What is Outi Aramo's email address?

Outi Aramo's email address is ou****@****ail.com

What is Outi Aramo's direct phone number?

Outi Aramo's direct phone number is +3584086*****

What schools did Outi Aramo attend?

Outi Aramo attended University Of Helsinki, Turun Normaalikoulu.

What are some of Outi Aramo's interests?

Outi Aramo has interest in Environment.

What skills is Outi Aramo known for?

Outi Aramo has skills like User Experience, Web Analytics, Usability, Digital Marketing, Usability Testing, Google Analytics, User Research, Google Adwords, Conversion Optimization, User Centered Design, Project Management, Interaction Design.

Who are Outi Aramo's colleagues?

Outi Aramo's colleagues are Björn Henriksen, Reeta Laitiainen, Abdullah Hinnawi, Sami Laakkonen, Veera Vesilehto, Geir Siirde, Aku Iivonen.

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